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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 250 Assignment 4: Track a Company’s Social Media Content

Criteria Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A 1. Describe the selected company including but not limited to its size, industry, main products / services and target market, and objectives.

Weight: 10%

Did not submit or incompletely described the selected company including but not limited to its size, industry, main products / services and target market, and objectives.

Partially described the selected company including but not limited to its size, industry, main products / services and target market, and objectives.

Satisfactorily described the selected company including but not limited to its size, industry, main products / services and target market, and objectives.

Thoroughly described the selected company including but not limited to its size, industry, main products / services and target market, and objectives.

2. Create an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Next, determine each platform’s main purpose and analyze the main role and influence that each platform has on this company’s marketing strategy. Weight: 15%

Did not submit or incompletely created an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Did not submit or incompletely determined each platform’s main purpose and analyzed the main role and influence that each platform has on this company’s marketing strategy.

Partially created an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Partially determined each platform’s main purpose and analyzed the main role and influence that each platform has on this company’s marketing strategy.

Satisfactorily created an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Satisfactorily determined each platform’s main purpose and analyzed the main role and influence that each platform has on this company’s marketing strategy.

Thoroughly created an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Thoroughly determined each platform’s main purpose and analyzed the main role and influence that each platform has on this company’s marketing strategy.

3. Examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Examine the main pros and cons of each platform regarding the company’s marketing strategy. Justify your response.

Weight: 15%

Did not submit or incompletely examined how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Did not submit or incompletely examined the main pros and cons of each platform regarding the company’s marketing strategy. Did not submit or incompletely justified your response.

Partially examined how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Partially examined the main pros and cons of each platform regarding the company’s marketing strategy. Partially justified your response.

Satisfactorily examined how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Satisfactorily examined the main pros and cons of each platform regarding the company’s marketing strategy. Satisfactorily justified your response.

Thoroughly examined how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Thoroughly examined the main pros and cons of each platform regarding the company’s marketing strategy. Thoroughly justified your response.

4. Determine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company’s market strategy. Provide a rationale for your response.

Weight: 15%

Did not submit or incompletely determined the type of social media platform that received the most activity both from the audience and within the company. Did not submit or incompletely determined the type of social media that has the most positive influence regarding the company’s market strategy. Did not submit or incompletely provided a rationale for your response.

Partially determined the type of social media platform that received the most activity both from the audience and within the company. Partially determined the type of social media that has the most positive influence regarding the company’s market strategy. Partially provided a rationale for your response.

Satisfactorily determined the type of social media platform that received the most activity both from the audience and within the company. Satisfactorily determined the type of social media that has the most positive influence regarding the company’s market strategy. Satisfactorily provided a rationale for your response.

Thoroughly determined the type of social media platform that received the most activity both from the audience and within the company. Thoroughly determined the type of social media that has the most positive influence regarding the company’s market strategy. Thoroughly provided a rationale for your response.

5. Propose one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.

Did not submit or incompletely proposed one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Did not submit or

Partially proposed one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Partially provided a rationale for your

Satisfactorily proposed one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Satisfactorily provided a rationale for

Thoroughly proposed one (1) overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Thoroughly provided a rationale for

Weight: 10% incompletely provided a rationale for your response.

response. your response. your response.

6. Examine the company’s mobile computing technology within its marketing strategy. Next, suggest how you would use mobile computing for the company’s marketing. Provide a rationale for your suggestion.

Weight: 10%

Did not submit or incompletely examined the company’s mobile computing technology within its marketing strategy. Did not submit or incompletely suggested how you would use mobile computing for the company’s marketing. Did not submit or incompletely provided a rationale for your suggestion.

Partially examined the company’s mobile computing technology within its marketing strategy. Partially suggested how you would use mobile computing for the company’s marketing. Partially provided a rationale for your suggestion.

Satisfactorily examined the company’s mobile computing technology within its marketing strategy. Satisfactorily suggested how you would use mobile computing for the company’s marketing. Satisfactorily provided a rationale for your suggestion.

Thoroughly examined the company’s mobile computing technology within its marketing strategy. Thoroughly suggested how you would use mobile computing for the company’s marketing. Thoroughly provided a rationale for your suggestion.

7. 3 references

Weight: 5%

No references provided. Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

8. Writing Mechanics, Grammar, and Formatting

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error free or almost error free grammar, spelling, punctuation, or formatting.

9. Appropriate use of APA in- text citations and reference

Weight: 5%

Lack of in-text citations and / or lack of reference section.

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

10. Information Literacy / Integration of Sources

Weight: 5%

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

11. Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.