Marketing

Create

a 12

-

page argumentative/persuasive research paper given one of the following options:

Option 1.

Argue for or against an established theory.

Option 2.

Argue for or against your own theory.

Option 3.

Argue for or against a business decision,

organizational plan, business philosophy, policy decision, or concept

related to the class.

The paper should cite approximately eight peer reviewed full text journal articles retrieved from ProQuest, BE & T,

InfoTrac, and Academic OneFile. Your paper sho

uld integrate at least the following elements:

?

The presentation of a firm position regarding your stance or theory.

?

An offering of a strong position using evidence

-

based argumentation.

?

An address of opposing points as to present a well

-

rounded arg

ument controlling personal biases and strengthening

your argument while diminishing the opposition’s points.

?

An effort to use evidence and argument flow as to instill a sense of trust into your reader.

Paper Requirements

The analysis req

uires the additional components:

?

One nameless/anonymous or web reference.

?

Two APA formatted short quotes used to support the paper.

?

One APA formatted figure that you created that helps support your argument and research findings.

?

APA formatted

paper including:

o Font: Times New Roman, 12 point, and double spaced.

o Margins: One inch margins, all around.

o

Indents: One

-

half inch indent as to begin a paragraph.

o Proper APA citations and references.

o

Proper use of Level 1 headi

ngs as to label the

introduction, main body,

and

conclusions

segments.

o

Proper use of Level 2 headings as to label the sections within the

main body

and

conclusions

.

o A proper title page.

o

A reference page utilizing hanging indents and alphabetized b

y the last name of the first author.

?

Free of spelling errors and minimal use of passive voice.

Create a 12-page argumentative/persuasive research paper given one of the following options:

Option 1. Argue for or against an established theory.

Option 2. Argue for or against your own theory.

Option 3. Argue for or against a business decision, organizational plan, business philosophy, policy decision, or concept

related to the class.

The paper should cite approximately eight peer reviewed full text journal articles retrieved from ProQuest, BE & T,

InfoTrac, and Academic OneFile. Your paper should integrate at least the following elements:

? The presentation of a firm position regarding your stance or theory.

? An offering of a strong position using evidence-based argumentation.

? An address of opposing points as to present a well-rounded argument controlling personal biases and strengthening

your argument while diminishing the opposition’s points.

? An effort to use evidence and argument flow as to instill a sense of trust into your reader.

Paper Requirements

The analysis requires the additional components:

? One nameless/anonymous or web reference.

? Two APA formatted short quotes used to support the paper.

? One APA formatted figure that you created that helps support your argument and research findings.

? APA formatted paper including: o Font: Times New Roman, 12 point, and double spaced.

o Margins: One inch margins, all around.

o Indents: One-half inch indent as to begin a paragraph.

o Proper APA citations and references.

o Proper use of Level 1 headings as to label the introduction, main body, and conclusions segments.

o Proper use of Level 2 headings as to label the sections within the main body and conclusions.

o A proper title page.

o A reference page utilizing hanging indents and alphabetized by the last name of the first author.

? Free of spelling errors and minimal use of passive voice.