New Bank Marketing Strategy

Welcome to Wildcat County

Wildcat County is an ideal location for corporations and businesses wishing to relocate or expand and is home to 900,000 people and over 20,000 businesses of all sizes, kinds and varieties. Several national companies have recently made Wildcat County their home, and many regional companies have been established in the community for more than thirty years. Business success and quality of life have prompted some companies to locate their corporate offices in the area. The employment base and workforce are well diversified and while the economic roots are in agriculture, the region’s economic base has diversified substantially in the last two decades.

Wildcat County is ripe for further expansion in the high-tech area and is ideal for distribution services with its central location and close proximity to major interstates connect the Bay Area and Sacramento / Capital region. Wildcat County works in conjunction with the Sacramento Valley Business Partnership, a progressive public-private, non-profit economic development corporation designed to recruit and assist business and industry to locate into the area. Improving the quality of commercial and industrial relations within the community is paramount to economic expansion and diversity in the community.

Market analysis indicates that aggregate bank deposits in Wildcat County are in the neighborhood of $2B. Combined commercial and consumer outstanding debt is roughly $1.4B and between $75MM and $85MM of new credit is extended countywide each year. There are six large national banking organizations (with 20 total branches) that operate in the county and eight (this would be you) regional banks.

Population Demographics

Population: 900,000 Male

Female 48.8% 51.2%

Population 25 years or older 61% Median Age 34.1

Average Family Size: 2.71 High School Graduates 73%

Average Household Size: 3.25 Bachelor’s Degree or higher 16%

Foreign Born 19% Speak a language other than English 30%

Household Income

Median Family Income: $47,020 >$15,000 14.5%

Per Capita Income: $18,719 $15,000-$24,999 13.1%

$25,000-$34,999 12.6%

$35,000-$49,999 16.1%

$50,000-$74,999 19.5%

$75,000-$99,999 10.7%

>$100,000 13.5%

Housing Characteristics

Owner Occupied Housing: 45.35% Median Value $362,000

Renter Occupied Housing: 54.65% Total Housing Units 21,378

Seasonal, Recreational, or Occasional Use: .19% Occupied Housing Units 20,692

Owner Occupied Housing Units 9,384

Renter Occupied Housing Units 11,308

Vacant Housing Units 686

Economic Characteristics:

Labor Force: 611,000 Unemployment Rate: 7.07%

Employment: 589,000

Industry Breakdown

NAICS Sector Number of

Establishments Sales, Shipments, Receipts ($1,000)

Annual Payroll ($1,000)

Number of Employees

Agriculture 3,745 $10,125,785 N 211,470

Manufacturing 960 $12,711,610 $2,098,590 62,130

Retail Trade 2,280 $14,247,400 $1,434,960 72,360

Information 180 N $148,400 2,990

Real Estate, Rental & Listing 800 $1,674,470 $418,700 22,150

Professional, Scientific, & Technical Services 1,080 $1,180,890 $4,230,660 14,800

Administrative, Waste Management & Remediation Services 540 $815,450 $223,980 8,320

Educational Services 70 D D A

Health Care & Social Assistance 1,670 $417,680 $1,636,690 53,060

Arts, Entertainment, & Recreation 90 D D C

Accommodation & Food Services 1,370 $1,445,350 $288,180 32,860

Other Services (except Public Administration) 1,240 $984,170 $232,760 12,670