MIS 7

MIS301 Team Paper #7

Read the articles The Five Stages of Social Media Adoption for CRM and Choose Social Metrics That Demonstrate CRM Business Value on Isidore. First, briefly summarize the key role(s) that metrics play in determining the success of social media in CRM. Then, select a company from the list below and describe the types of social media metrics that might be most appropriate for it. Explain why these metrics would be most appropriate and provide examples of how the metrics would most likely be used to gauge CRM success. Companies Rolex Bombardier LVMH Halliburton Ensure that your paper is a maximum of three single spaced pages. As appropriate, you may need to rely on additional research from the web or other sources.