For geniusalert92 week 3 assignments
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| JetBlue Airways: Starting from Scratch |
| Harvard Business School Case #801-354 |
| Case Software #XLS-337 |
| Copyright © 2011 President and Fellows of Harvard College. No part of this product may be reproduced, stored in a retrieval system or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of Harvard Business School. |
Exhibit 1
| Exhibit 1 First-Year Growth (2000) Source: JetBlue Airways | ||||
| Aircraft | Employees | Flights/Day | Available Seat Miles | |
| January | 0 | 0 | 0 | 0 |
| February | 2 | 90 | 9 | 19,661,616 |
| March | 3 | 190 | 15 | 55,841,076 |
| April | 3 | 290 | 17 | 67,962,564 |
| May | 3 | 390 | 17 | 68,221,926 |
| June | 4 | 490 | 18 | 72,173,916 |
| July | 5 | 590 | 28 | 116,230,950 |
| August | 7 | 600 | 39 | 176,148,756 |
| September | 8 | 690 | 43 | 171,688,734 |
| October | 9 | 800 | 46 | 185,674,518 |
| November | 10 | 850 | 51 | 205,575,246 |
| December | 10 | 950 | 53 | 232,394,184 |
Exhibit 3
| Exhibit 3 JetBlue's Current and Projected Route Structure (December 2000) | |||
| Routes Offered By End of 2000 | Flights/Day | Routes Offered by End of 2001 | Flights/Day |
| JFK to Fort Lauderdale, FL | 5 | JFK to Fort Lauderdale, FL | 7a |
| JFK to Tampa, FL | 3 | JFK to Tampa, FL | 3 |
| JFK to Orlando, FL | 3 | JFK to Orlando, FL | 4 |
| JFK to Fort Myers, FL | 1 | JFK to Fort Myers, FL | 2a |
| JFK to West Palm Beach, FL | 2 | JFK to West Palm Beach, FL | 4a |
| JFK to Burlington, VT | 2 | JFK to Burlington, VT | 2 |
| JFK to Buffalo, NY | 5 | JFK to Buffalo, NY | 5 |
| JFK to Rochester, NY | 5 | JFK to Rochester, NY | 5 |
| JFK to Syracuse, NY | 3 | ||
| JFK to Salt Lake City, UT | 1 | JFK to Salt Lake City, UT | 1 |
| JFK to Oakland, CA | 1 | JFK to Oakland, CA | 2 |
| JFK to Ontario, CA | 1 | JFK to Ontario, CA | 2 |
| JFK to Long Beach, CA | 2 | ||
| JFK to Seattle, WA | 1 | ||
| JFK to Denver, CO | 1 | ||
| JFK to New Orleans, LA | 2 | ||
| aSome additional seasonal flights were also offered to these cities. |
Exhibit 5
| Exhibit 5 Unionization at Selected Start-Ups as of December 31, 2000 | ||||||
| Carrier | Pilots | Flight Attendants | Mechanics | Ramp | Customer Service/Reservations | Carrier Age (years) |
| Southwest | yes | yes | yes | yes | yes | 29 |
| America West | yes | yes | yes | yes | 17 | |
| Midwest Express | yes | yes | 15 | |||
| AirTran | yes | yes | yes | 7 | ||
| Midway | yes | yes | yes | 5 | ||
| Frontier | yes | 5 | ||||
| Source: Airline 10K reports as compiled by Andrew von Nordenflycht, Sloan School of Management, Massachusetts Institute of Technology. |
