Media Research Assignment

Donald Trump

icebreak_rmr_workbook.xlsx

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Handy Hints

What RMR should I use to answer which questions when profiling my audience

1. Use the red tabs to work out who your Target Audience is (Autobiography + Pictorial):

a) What are their demographics (age, gender, marital status, household make up)

b) What are their Psychographics - Attitudes and lifestyle

c) What makes them tick (Activities and interests)

2. Use the blue tabs to work out the media consumption habits of your TA

a) Use Media Typology to detail top line what media channels your TA is consuming

b) Use Media Consumption - Heavy, Medium, Light to justify media channel selection when making recommendations

c) Use Media Preferences to build your TA Day in the Life

d) For additional media consumption reserach use time spent to really understand how much media you TA is consuming and which channels are dominating their time

3. Use the green tabs if you want to stretch yourself and build a more robust TA and Media Channel Recommendation

a) Technology Adaption

b) Mobile Phone attitudes + usage

c) Internet (Computer) attitudes + usage

d) Deep dive into tradition media channel consumption and usage

Tips for reading the data

1. Always look at the index first - is it greater than 110? Remember though just because its between 100-110 doesn't mean that the data type is not important especially if the v% (reach) is high

2. Then sense check against the v% (audience reach). Is there enough audience potential against the data type (minimum 20-30%)? Note: When dealing with really small audience segments it is also good to sense check the raw audience numbers in '000s.

3. Look for common themes to develop insights

4. Remember that an Insight is NOT a statistical finding. You need to use this information to identify themes and develop insights from your RMR findings and whatever other primary or secondary research conducted.

5. MOST IMPORTANT: LOOK AT IT EARLY, ASK QUESTIONS & HAVE FUN WITH IT!!!

Interpreting the data

Unweighted Count: Number of people who answered the survey ie 30,362

Weighted Count: Number of people that the unweighted count represents: ie the potential population of Men 25-54 is 1,494,000

Vertical % or Percent Down. The number of people who have a given characteristic, expressed as a percent, as defined by the Column heading. In this example 18.6% of Men 25-54 have finished Tech/Matric/HSC/Year 12

Index; This number indicates the likelihood, compared to the total population, of meeting the specifications of both the Column and the Row. The base number for comparison is 100. Ie Men 25-54 are approximately 5% more likely than the rest of the population to be a semi-professional at an index of 105. However they are 40% less likely to be in Sales at an index of 60.

Target Audience Name

Horizontal % or Percent Across. The number of people who have a given characteristic, expressed as a percent, as defined by the Row heading. In this example, 5.1% of Part Time Employed People are Men 25-54 *the h % is not required for the assignment but may be in the exam

Major Demos

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
MAJOR DEMOGRAPHICS
Capital Cities	12769	64.80%	100	2612	70.90%	109
Country Areas	6937	35.20%	100	1073	29.10%	83
N.S.W. incl. ACT	6662	33.80%	100	1240	33.60%	99
Victoria	4991	25.30%	100	963	26.10%	103
Queensland	3924	19.90%	100	723	19.60%	98
South Australia	1424	7.20%	100	241	6.50%	90
Western Australia	2141	10.90%	100	428	11.60%	107
Tasmania	431	2.20%	100	69	1.90%	85
Darwin - Alice Springs	133	0.70%	100	23	0.60%	93
Men	9710	49.30%	100	3686	100.00%	203
Women	9996	50.70%	100	-
Aged 14-17	1146	5.80%	100	-
Aged 18-24	2248	11.40%	100	1152	31.30%	274
Aged 25-34	3517	17.80%	100	1752	47.50%	266
Aged 35-49	4811	24.40%	100	781	21.20%	87
Aged 50-64	4318	21.90%	100	-
Aged 65+	3665	18.60%	100	-
AB Quintile	3941	20.00%	100	838	22.70%	114
C Quintile	3942	20.00%	100	795	21.60%	108
D Quintile	3941	20.00%	100	821	22.30%	111
E Quintile	3941	20.00%	100	747	20.30%	101
FG Quintile	3941	20.00%	100	485	13.20%	66
Primary School	284	1.40%	100	9	0.30%	18
Some Secondary/Tech.	2614	13.30%	100	204	5.50%	42
Intermediate/Form 4/Year 10	1692	8.60%	100	157	4.30%	50
5th form/Leaving/Year 11	938	4.80%	100	121	3.30%	69
Finished Tech./Matric/HSC/Year 12	3411	17.30%	100	795	21.60%	125
Some/ Now at University	2010	10.20%	100	627	17.00%	167
Have Diploma or Degree	8757	44.40%	100	1772	48.10%	108
Employed Full-time	7562	38.40%	100	2167	58.80%	153
Employed Part-time	4150	21.10%	100	729	19.80%	94
TOTAL Not Employed	7993	40.60%	100	790	21.40%	53
Professionals	1330	6.70%	100	404	11.00%	163
Managers	1802	9.10%	100	346	9.40%	103
Small Business Owners	99	0.50%	100	9	0.20%	48
Clerks/Typists	1976	10.00%	100	339	9.20%	92
Sales	759	3.90%	100	194	5.30%	136
Semi-Professionals	1451	7.40%	100	205	5.60%	76
Skilled Workers	1390	7.10%	100	585	15.90%	225
Farm Owners	112	0.60%	100	17	0.50%	81
Farm Workers	98	0.50%	100	39	1.10%	213
Semi-Skilled Workers	2006	10.20%	100	532	14.40%	142
Unskilled Workers	600	3.00%	100	195	5.30%	174
Unclassifiable	91	0.50%	100	30	0.80%	176
Small Business Owner (ABS Defn.)	1159	5.90%	100	160	4.30%	74
Under $10000	3843	19.50%	100	586	15.90%	82
$10000 to $19999	2656	13.50%	100	420	11.40%	84
$20000 to $39999	4624	23.50%	100	671	18.20%	78
$40000 to $69999	4200	21.30%	100	1028	27.90%	131
TOTAL $70000+	4382	22.20%	100	981	26.60%	120
Married/De Facto	11550	58.60%	100	1655	44.90%	77
Single/Not Married	8156	41.40%	100	2030	55.10%	133
Young Singles Household	2095	10.60%	100	1043	28.30%	266
Young Couples Household	1460	7.40%	100	650	17.60%	238
Young Parents Household	3936	20.00%	100	1127	30.60%	153
Mid-Life Families Household	2593	13.20%	100	180	4.90%	37
Mid-Life Household	5633	28.60%	100	605	16.40%	57
Older Household	3989	20.20%	100	80	2.20%	11
1 Child U16 in HH	2905	14.70%	100	613	16.60%	113
2 Children U16 in HH	2472	12.50%	100	468	12.70%	101
3+ Children U16 in HH	1303	6.60%	100	238	6.50%	98
TOTAL with Children U16 in HH	6680	33.90%	100	1319	35.80%	106
No Children U16 in HH	13026	66.10%	100	2367	64.20%	97
Parents of children U16 in HH	5052	25.60%	100	1033	28.00%	109
Parents with Children 0-2 Years	1428	7.20%	100	542	14.70%	203
Parents with Children 3-5 Years	1687	8.60%	100	501	13.60%	159
Parents with Children 6-8 Years	1616	8.20%	100	335	9.10%	111
Parents with Children 9-11 Years	1517	7.70%	100	179	4.90%	63
Parents with Children 12-15 Years	1830	9.30%	100	110	3.00%	32
1-2 People in HH	8203	41.60%	100	1024	27.80%	67
3-4 People in HH	8389	42.60%	100	1955	53.00%	125
5+ People in HH	3114	15.80%	100	707	19.20%	121
Own Home	6875	34.90%	100	537	14.60%	42
Paying off Home	6099	31.00%	100	1061	28.80%	93
Renting Home	6291	31.90%	100	1978	53.70%	168
Other Home Ownership	441	2.20%	100	110	3.00%	134
Main Grocery Buyer	13137	66.70%	100	1969	53.40%	80
Sometime Grocery Buyer	4783	24.30%	100	1294	35.10%	145
Non Grocery Buyer	1786	9.10%	100	422	11.40%	126
Roy Morgan Research Ltd., Melbourne, Australia

Helix Persona

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
HELIX COMMUNITIES & PERSONAS
100 LEADING LIFESTYLES	4642	23.60%	100	738	20.00%	85
101 Bluechip	232	1.20%	100	37	1.00%	86
102 Smart Money	348	1.80%	100	49	1.30%	76
103 Self-made Lifestylers	340	1.70%	100	46	1.20%	72
104 Status Matters	129	0.70%	100	14	0.40%	58
105 Financial Freedom	339	1.70%	100	55	1.50%	87
106 Worldly and Wise	450	2.30%	100	73	2.00%	87
107 Humanitarians	508	2.60%	100	111	3.00%	117
108 Successful Bureaucrats	411	2.10%	100	81	2.20%	105
109 Progressive Thinkers	533	2.70%	100	74	2.00%	74
110 Savvy Self-starters	546	2.80%	100	87	2.40%	85
111 Set for Life	80	0.40%	100	8	0.20%	56
112 Full House	726	3.70%	100	102	2.80%	75
200 METROTECHS	2604	13.20%	100	740	20.10%	152
201 Young and Platinum	101	0.50%	100	28	0.80%	147
202 Healthy, Wealthy and Wise	313	1.60%	100	62	1.70%	106
203 New School Cool	326	1.70%	100	74	2.00%	121
204 Fit and Fab	86	0.40%	100	39	1.10%	243
205 Social Flyers	113	0.60%	100	35	1.00%	166
206 Big Future	364	1.80%	100	112	3.00%	164
207 Urban Entertainers	675	3.40%	100	151	4.10%	119
208 Cultural Pioneers	310	1.60%	100	104	2.80%	180
209 Social Academics	118	0.60%	100	45	1.20%	202
210 Quiet Achievers	197	1.00%	100	91	2.50%	246
300 TODAY'S FAMILIES	2285	11.60%	100	440	11.90%	103
301 Rural Realists	95	0.50%	100	13	0.40%	73
302 Career & Kids	255	1.30%	100	37	1.00%	77
303 Looking Good	506	2.60%	100	130	3.50%	138
304 On Their Way	467	2.40%	100	78	2.10%	90
305 Successful Immigrants	191	1.00%	100	39	1.10%	109
306 Average Aussie	771	3.90%	100	143	3.90%	99
400 AUSSIE ACHIEVERS	1802	9.10%	100	251	6.80%	74
401 Castle and Kids	354	1.80%	100	34	0.90%	51
402 Domestic Jugglers	548	2.80%	100	74	2.00%	72
403 Done Good	54	0.30%	100	5	0.10%	53
404 Family First	846	4.30%	100	138	3.70%	87
500 GETTING BY	2309	11.70%	100	522	14.10%	121
501 Urban Optimists	339	1.70%	100	57	1.50%	90
502 Country Comforts	67	0.30%	100	8	0.20%	66
503 Making Ends Meet	252	1.30%	100	59	1.60%	126
504 Budget Lifestyle	681	3.50%	100	137	3.70%	107
505 Aspiring Immigrants	241	1.20%	100	50	1.40%	111
506 New Australians	188	1.00%	100	76	2.10%	217
507 Making the Rent	302	1.50%	100	90	2.40%	160
508 Rural Traditionalists	70	0.40%	100	9	0.20%	65
509 Doing it Tough	170	0.90%	100	36	1.00%	112
600 GOLDEN YEARS	2363	12.00%	100	334	9.10%	76
601 Rural Rewards	147	0.70%	100	6	0.20%	23
602 Back to Nature	754	3.80%	100	72	2.00%	51
603 Country Conservative	303	1.50%	100	36	1.00%	64
604 Fringe Dwellers	574	2.90%	100	135	3.70%	126
605 Frugal Living	529	2.70%	100	78	2.10%	79
606 Twilighters	56	0.30%	100	6	0.20%	54
700 BATTLERS	3674	18.60%	100	654	17.70%	95
701 Penny Wise	621	3.20%	100	99	2.70%	85
702 Rural Families	837	4.20%	100	141	3.80%	90
703 Out of Towners	30	0.20%	100	3	0.10%	56
704 Areas in Transition	168	0.90%	100	42	1.10%	135
705 Real Working Class	843	4.30%	100	138	3.70%	88
706 Still Working	567	2.90%	100	80	2.20%	76
707 New Beginnings	142	0.70%	100	57	1.60%	216
708 Strugglestreet	181	0.90%	100	34	0.90%	100
709 Coupon Clippers	286	1.50%	100	59	1.60%	111
800 OTHER	27	0.10%	100	8	0.20%	158
801 Park/Industrial	21	0.10%	100	6	0.20%	143
802 Institutions	6	0.00%	100	2	0.10%	210
Roy Morgan Research Ltd., Melbourne, Australia

Attutides

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Please say whether you agree or disagree with the following statements
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
ALL ATTITUDES - AGREE
I always think of the number of calories in the food I'm eating	4943	25.10%	100	913	24.80%	99
I favour natural medicines and health products (from apr12)	7166	36.40%	100	1204	32.70%	90
A low fat diet is a way of life for me	6001	30.50%	100	892	24.20%	79
Health food is not necessary if you eat properly	14994	76.10%	100	2584	70.10%	92
I try to buy additive free food	9850	50.00%	100	1465	39.80%	80
I love to do as many sports as possible	4880	24.80%	100	1330	36.10%	146
I'm eating less red meat these days	10511	53.30%	100	1415	38.40%	72
I would like to be able to lose weight	12839	65.20%	100	2062	56.00%	86
I'm concerned about my cholesterol level	6197	31.40%	100	979	26.60%	84
I try to get enough calcium in my diet	14166	71.90%	100	2333	63.30%	88
I'm feeling well and in good health	15634	79.30%	100	2858	77.50%	98
I wear clothes that will get me noticed	2798	14.20%	100	795	21.60%	152
I try to look stylish	10353	52.50%	100	1900	51.50%	98
It's important to look fashionable	5139	26.10%	100	1063	28.80%	111
I'm a bit of an intellectual	8090	41.10%	100	2019	54.80%	133
I'm a 'Mr Fix It' type of person	8860	45.00%	100	1770	48.00%	107
I'm more extrovert than introvert	5625	28.50%	100	974	26.40%	93
I'm not very good with mechanical things	8162	41.40%	100	1386	37.60%	91
I need to have security in my job	11838	60.10%	100	2542	69.00%	115
It is important to have a full social life	7282	37.00%	100	1893	51.40%	139
I like to be with a crowd of people	4237	21.50%	100	1044	28.30%	132
I go out less now than I used to	14239	72.30%	100	2591	70.30%	97
It is important that I have responsibility in my job	12560	63.70%	100	2738	74.30%	117
I find it difficult to switch off from work	6100	31.00%	100	1344	36.50%	118
Success is important to me	11056	56.10%	100	2592	70.30%	125
I sometimes use force to get things done	4322	21.90%	100	1275	34.60%	158
I'm security conscious	12793	64.90%	100	2218	60.20%	93
I like tough physical activity	6436	32.70%	100	1713	46.50%	142
I believe in taking risks	7588	38.50%	100	2041	55.40%	144
Freedom is more important than the law	4340	22.00%	100	1341	36.40%	165
I'm shy in social situations	9841	49.90%	100	1871	50.80%	102
I live a full and busy life	12911	65.50%	100	2336	63.40%	97
There are not enough hours in the day	11250	57.10%	100	2295	62.30%	109
I look for new experiences every day	6692	34.00%	100	1659	45.00%	133
I don't enjoy taking risks	8760	44.50%	100	1270	34.50%	78
I like things to stay the same	8483	43.00%	100	1472	39.90%	93
I consider myself a leader more than a follower	9639	48.90%	100	1990	54.00%	110
I regularly go to church or my place of worship	3514	17.80%	100	706	19.20%	107
I would have difficulty coping with a demanding job or career	5547	28.20%	100	861	23.40%	83
I don't like to know too much about what's going on in the world these days	4395	22.30%	100	868	23.60%	106
I consider myself an Australian	17015	86.30%	100	2940	79.80%	92
I consider myself a homosexual	782	4.00%	100	289	7.80%	198
I really want to enjoy things now because I just don't know what the future will bring	14085	71.50%	100	2509	68.10%	95
I feel less safe than I used to	8655	43.90%	100	1308	35.50%	81
The fundamental values of our society are under serious threat	11803	59.90%	100	1730	46.90%	78
'Environmentally friendly' products are overpriced	13490	68.50%	100	2468	67.00%	98
I try to recycle everything I can	17941	91.00%	100	3291	89.30%	98
I worry about getting skin cancer	11445	58.10%	100	2106	57.10%	98
I don't trust the current Australian Government	10040	50.90%	100	1846	50.10%	98
The Government is doing a good job running the country	6952	35.30%	100	1388	37.70%	107
At heart I'm an environmentalist	12385	62.80%	100	2150	58.30%	93
When I'm at home, I like to shut myself off from the rest of the world	7295	37.00%	100	1515	41.10%	111
Obedience and respect for authority are the most important virtues children should learn	11284	57.30%	100	1956	53.10%	93
Threats to the environment are exaggerated	5211	26.40%	100	912	24.70%	94
Aboriginal culture is an essential component of Australian society	14634	74.30%	100	2708	73.50%	99
Most secondary schools today place too little emphasis on academic achievements	8584	43.60%	100	1525	41.40%	95
I think it is the Government's duty to support those who can't find work	11952	60.70%	100	2367	64.20%	106
Homosexual couples should be allowed to adopt children	12868	65.30%	100	2613	70.90%	109
I'm optimistic about the future	14482	73.50%	100	2675	72.60%	99
There's too much change going on these days	8322	42.20%	100	1360	36.90%	87
I believe a percentage of everyone's income should go to charities	4896	24.80%	100	1097	29.80%	120
I believe homosexuality is immoral	3901	19.80%	100	711	19.30%	97
Crime is a growing problem in my community	11298	57.30%	100	1860	50.50%	88
If I had an accident, the local hospital would provide me with adequate treatment	16177	82.10%	100	2949	80.00%	97
I think the gap between rich and poor is growing	16890	85.70%	100	3140	85.20%	99
Globalisation brings more problems than it solves	10681	54.20%	100	1656	44.90%	83
Terrorists deserve the same rights as other criminals	5489	27.90%	100	1257	34.10%	122
If we don't act now we'll never control our environmental problems	15896	80.70%	100	2981	80.90%	100
When dealing with charities I respond more with my heart than my head	8560	43.40%	100	1522	41.30%	95
I prefer to support longer term development aid projects rather than crisis/emergency appeals	10451	53.00%	100	2058	55.90%	105
Helping others is an important part of who I am	16666	84.60%	100	2919	79.20%	94
I tend to make decisions based on logic rather than emotions	14517	73.70%	100	3040	82.50%	112
Corruption is one of the major problems facing this country	10773	54.70%	100	1858	50.40%	92
I use coupons I find in magazines or on packets	5224	26.50%	100	1206	32.70%	123
I record TV programs if I can't watch them	8690	44.10%	100	1378	37.40%	85
I always watch the news on TV to keep me up-to-date	10924	55.40%	100	1473	40.00%	72
I always read the business section of the newspaper	3162	16.00%	100	638	17.30%	108
I listen to the radio in the car	15632	79.30%	100	2760	74.90%	94
I often enter competitions run by newspapers, magazines or radio stations	2387	12.10%	100	467	12.70%	105
I often enter competitions which are on packets or labels on products	2102	10.70%	100	521	14.10%	133
I often redeem coupons to get discounts or special offers	7159	36.30%	100	1543	41.90%	115
I don't read the ads in newspapers and magazines	10555	53.60%	100	1924	52.20%	97
I can't help noticing advertising on buses	11813	59.90%	100	2287	62.10%	104
I enjoy buying magazines	4739	24.10%	100	723	19.60%	82
I can't miss seeing those big billboard signs	10705	54.30%	100	1902	51.60%	95
I find TV advertising interesting	3838	19.50%	100	1050	28.50%	146
TV advertising often gives me something to talk about	4077	20.70%	100	845	22.90%	111
Nearly all TV advertising annoys me	13304	67.50%	100	2246	60.90%	90
Some TV advertising is devious	15139	76.80%	100	2663	72.30%	94
Quite often I find TV advertising more entertaining than the programs	2995	15.20%	100	583	15.80%	104
I often take advantage of the special offers on the back of my supermarket shopping docket	4134	21.00%	100	1014	27.50%	131
I usually notice the advertisements on shopping trolleys when I go grocery shopping	2079	10.50%	100	585	15.90%	150
I often notice the advertisements on the tops and backs of taxis	4685	23.80%	100	1085	29.40%	124
Advertising posters in shopping centres and malls don't interest me	14012	71.10%	100	2349	63.70%	90
My letterbox says 'no junk mail' (or similar)	4773	24.20%	100	916	24.90%	103
Expensive restaurants are not worth the money	13122	66.60%	100	2264	61.40%	92
I don't buy luxuries anymore	11423	58.00%	100	2033	55.20%	95
I believe quality is more important than price	15009	76.20%	100	2783	75.50%	99
I was born to shop	2405	12.20%	100	360	9.80%	80
I choose a car mainly on its looks	2876	14.60%	100	548	14.90%	102
You can tell a type of person by the type of car they drive	4860	24.70%	100	1185	32.10%	130
I buy more store's own products than well known brands	7387	37.50%	100	1591	43.20%	115
I would like to buy a home computer (until Mar12)	----	----
I enjoy clothes shopping	7371	37.40%	100	1226	33.30%	89
I try to buy Australian made products as often as possible	14149	71.80%	100	2243	60.90%	85
I will buy a product because of the label	4513	22.90%	100	1099	29.80%	130
I trust well known brands better than the stores' own	9233	46.90%	100	1781	48.30%	103
I have favourite brands for most things I buy and I tend to stick to them	13391	68.00%	100	2302	62.50%	92
I am always ready to try new and different products (Revised Apr12)	10590	53.70%	100	2190	59.40%	111
I enjoy grocery shopping	9060	46.00%	100	1699	46.10%	100
I like to try the free samples they offer in supermarkets	10165	51.60%	100	1939	52.60%	102
I'll go out of my way in search of a bargain	8686	44.10%	100	2002	54.30%	123
I enjoy food from all over the world	14328	72.70%	100	2921	79.30%	109
I buy the same food every week	7294	37.00%	100	1519	41.20%	111
If I see a new type of food I will try it	10811	54.90%	100	2137	58.00%	106
I'm constantly watching my weight	8145	41.30%	100	1357	36.80%	89
I like to have traditional meals at home	12805	65.00%	100	2427	65.90%	101
My pet is a fussy eater	3938	20.00%	100	630	17.10%	85
I don't have time to spend cooking	4024	20.40%	100	940	25.50%	125
I like to eat healthily but don't want to compromise on taste	14376	73.00%	100	2475	67.20%	92
The food I eat is all, or almost all, vegetarian	2313	11.70%	100	453	12.30%	105
I often buy take away food to eat at home	4377	22.20%	100	1284	34.80%	157
I buy much more fresh or chilled foods than I used to	11522	58.50%	100	2201	59.70%	102
I try to buy organic food whenever I can	5167	26.20%	100	1190	32.30%	123
I won't buy genetically modified food if I can help it	10429	52.90%	100	1568	42.60%	80
I often buy frozen or chilled ready prepared meals	3607	18.30%	100	826	22.40%	122
People often compliment me on my cooking	9973	50.60%	100	1634	44.30%	88
I seldom have time for breakfast	4757	24.10%	100	1367	37.10%	154
I tend to snack throughout the day	8292	42.10%	100	1831	49.70%	118
I prefer to eat healthy snacks	12458	63.20%	100	1986	53.90%	85
I like to drink wine with my meals	4873	24.70%	100	635	17.20%	70
Taste is more important than ingredients	9906	50.30%	100	2087	56.60%	113
I avoid dairy foods whenever possible	2724	13.80%	100	545	14.80%	107
I restrict how much fattening food I eat	11341	57.60%	100	1608	43.60%	76
Credit enables me to buy the things that I want	6038	30.60%	100	1197	32.50%	106
I like to be well insured	13924	70.70%	100	2514	68.20%	97
Recently I've cut down my spending	13045	66.20%	100	2400	65.10%	98
The Australian economy appears to be improving	6530	33.10%	100	1379	37.40%	113
I feel financially stable at the moment	11667	59.20%	100	2000	54.30%	92
I'm worried about interest rates at the moment	6091	30.90%	100	1106	30.00%	97
It would be ideal if I could conduct all my banking without ever having to go to a branch	9873	50.10%	100	2434	66.10%	132
I prefer to invest in something with a safe return	15654	79.40%	100	2734	74.20%	93
I'm always very active on holidays	10219	51.90%	100	1978	53.70%	103
I like to go away on weekends	8618	43.70%	100	1862	50.50%	116
I like to take holidays within Australia	14985	76.00%	100	2709	73.50%	97
I like to take my holidays away from crowds	14086	71.50%	100	2628	71.30%	100
I enjoy holidays where everything is organised for you	5987	30.40%	100	1280	34.70%	114
On holidays I like to do as little as possible	8011	40.70%	100	1559	42.30%	104
It only feels like a holiday if I leave Australia	2120	10.80%	100	582	15.80%	147
I prefer the bright lights and big cities when I travel	3543	18.00%	100	1014	27.50%	153
I prefer to holiday where I can see nature or be in a natural setting	14382	73.00%	100	2675	72.60%	99
I usually book and arrange all my holiday travel details myself	12857	65.20%	100	2530	68.60%	105
I sometimes organise holidays on behalf of my family and friends	4622	23.50%	100	952	25.80%	110
I usually leave holiday arrangements to someone else	4730	24.00%	100	999	27.10%	113
I avoid staying at accommodation that does not have genuine environmental policies	3412	17.30%	100	704	19.10%	110
For my next holiday, I'd really like a total ecotourism experience	3933	20.00%	100	898	24.40%	122
I'd like to holiday where I can experience the local culture	14319	72.70%	100	2595	70.40%	97
I love to cook	12112	61.50%	100	2220	60.20%	98
I would rather clean than cook any day (skip Apr12 to Sep13)	4368	22.20%	100	859	23.30%	105
I can't relax until I know the house is clean & tidy	7715	39.20%	100	1314	35.60%	91
If I could afford to eat out every night I would	4494	22.80%	100	1251	34.00%	149
I keep up-to-date with new ideas to improve my home	6065	30.80%	100	1179	32.00%	104
I like to entertain spontaneously	8002	40.60%	100	1681	45.60%	112
I try to give my kids as few sweets as possible	11069	56.20%	100	1625	44.10%	79
I'm more interested in my job than my house	4011	20.40%	100	1246	33.80%	166
I am very proud of my family	17593	89.30%	100	3047	82.70%	93
I go out of my way to learn everything I can about new technology	6807	34.50%	100	1991	54.00%	156
I'm worried about invasion of my privacy through new technology	13414	68.10%	100	2456	66.60%	98
I find technology is changing so fast, it's difficult to keep up with	12116	61.50%	100	1467	39.80%	65
Computers and technology give me more control over my life	8657	43.90%	100	2288	62.10%	141
Would like to use the Internet, but am intimidated by the complexity of it all	2462	12.50%	100	492	13.40%	107
To me the Internet is far more an information tool than an entertainment tool	11687	59.30%	100	1999	54.20%	91
It's important for me to control appropriate Internet content for my family	8536	43.30%	100	1633	44.30%	102
I really enjoy going online to chat	4332	22.00%	100	1286	34.90%	159
I feel comfortable giving my credit card details over the Internet	6954	35.30%	100	1761	47.80%	135
I'd consider doing some of my grocery shopping on the Internet in the next 12 months	5595	28.40%	100	1361	36.90%	130
I need a mobile phone to access the Internet	8585	43.60%	100	2380	64.60%	148
I am interested in being able to access the internet wherever I am	13335	67.70%	100	2988	81.10%	120
Drinkers 18+	13908	70.60%	100	2642	71.70%	102
1	1
I drink alcohol mostly at home (drinkers 18+)	9491	68.20%	100	1527	57.80%	85
I prefer beer to wine (drinkers 18+)	4247	30.50%	100	1526	57.80%	189
I drink more wine now than I used to (drinkers 18+)	4273	30.70%	100	810	30.70%	100
If I hear of a new alcoholic drink I will try it (drinkers 18+)	1310	9.40%	100	504	19.10%	203
Australian beer is the only beer worth drinking (drinkers 18+)	1641	11.80%	100	289	11.00%	93
Imported beer is a waste of money (drinkers 18+)	1644	11.80%	100	272	10.30%	87
Beer is often a good way to start the night (drinkers 18+)	3766	27.10%	100	1218	46.10%	170
I prefer pre-mixed spirits to spirits in a glass (drinkers 18+)	1953	14.00%	100	492	18.60%	133
I like promotions that offer free gifts with a purchase of alcohol (drinkers 18+)	3430	24.70%	100	1040	39.40%	160
I like my drinks strong (drinkers 18+)	3117	22.40%	100	1029	39.00%	174
You need a few drinks to get a party going (drinkers 18+)	3160	22.70%	100	1032	39.10%	172
I don't like drinking in pubs (drinkers 18+)	4328	31.10%	100	511	19.30%	62
I drink less beer than I used to (drinkers 18+)	7346	52.80%	100	1255	47.50%	90
I normally buy my favourite brand regardless of price (drinkers 18+)	6848	49.20%	100	1207	45.70%	93
I drink more premium beer now than I used to (drinkers 18+)	3053	22.00%	100	859	32.50%	148
Pre-mixed spirits are good value for money (drinkers 18+)	1696	12.20%	100	513	19.40%	159
I prefer to drink spirits than beer (drinkers 18+)	5620	40.40%	100	974	36.90%	91
When I am ordering a drink, I always ask for the brand I want (drinkers 18+)	6855	49.30%	100	1456	55.10%	112
When I'm in a nightclub/bar/pub I prefer pre-mixed spirits in a bottle or can rather than spirits in a glass (drinkers 18+)	2837	20.40%	100	621	23.50%	115
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Activities

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Which of the following activities have you done in the last 3 months ?
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
ALL ACTIVITIES IN THE LAST 3 MONTHS
Ordered a pizza for home delivery	6082	30.90%	100	1574	42.70%	138
Ordered other home delivered food	2711	13.80%	100	742	20.10%	146
Ate a meal at a fast food place	9469	48.10%	100	2407	65.30%	136
Went to a fast food place for takeaway	11427	58.00%	100	2605	70.70%	122
Went to a cafe for coffee or tea	11634	59.00%	100	2026	55.00%	93
Went to a cafe for a snack or meal	9492	48.20%	100	1790	48.60%	101
Went to a licensed restaurant	10847	55.00%	100	2268	61.50%	112
Went to a BYO restaurant	4706	23.90%	100	1032	28.00%	117
Went to a pub or hotel for a meal	8739	44.30%	100	1743	47.30%	107
Went to a pub or hotel only for a drink	4617	23.40%	100	1527	41.40%	177
Went to a night club	1500	7.60%	100	725	19.70%	259
Went to a casino	1329	6.70%	100	468	12.70%	188
Went to a racetrack	625	3.20%	100	185	5.00%	158
Went to an RSL, Leagues or other club	4943	25.10%	100	853	23.10%	92
Went to the cinema	9521	48.30%	100	1976	53.60%	111
Rented a video (until Jun16)	601	3.10%	100	148	4.00%	132
Rented a DVD (until Jun16)	2335	11.90%	100	454	12.30%	104
Rented a video or DVD (from Jul16)	2066	10.50%	100	432	11.70%	112
Rented a video or DVD (revised Jul16)	2413	12.20%	100	476	12.90%	106
Bought a DVD (pre-recorded)	4211	21.40%	100	797	21.60%	101
Bought a CD (pre-recorded)	2375	12.10%	100	534	14.50%	120
Visited friends/relatives	16715	84.80%	100	3279	89.00%	105
Entertained friends/relatives	12137	61.60%	100	2302	62.50%	101
Held a dinner party	4451	22.60%	100	1007	27.30%	121
Went to the live theatre	2678	13.60%	100	406	11.00%	81
Went to the ballet or opera	548	2.80%	100	79	2.10%	77
Went to a rock, pop music concert	2016	10.20%	100	511	13.90%	135
Went to a jazz, classical or blues performance	893	4.50%	100	175	4.70%	105
Went to a theatre restaurant, pub or cabaret for live entertainment	1764	9.00%	100	533	14.50%	161
Played a sport	4620	23.40%	100	1360	36.90%	157
Did some formal exercise (eg. gym, aerobics, running, cycling, etc.)	9994	50.70%	100	2170	58.90%	116
Played a game of pool/snooker/billiards	1886	9.60%	100	669	18.20%	190
Played computer games at home	6695	34.00%	100	1835	49.80%	147
Played video games at home	3495	17.70%	100	1514	41.10%	232
Played video games at a video arcade	380	1.90%	100	188	5.10%	265
Played board games (eg. Monopoly)	5437	27.60%	100	1147	31.10%	113
Went to professional sports events	2648	13.40%	100	729	19.80%	147
Worked on a car	3427	17.40%	100	968	26.30%	151
Played a musical instrument or sung in a band or choir	2247	11.40%	100	553	15.00%	132
Worked in the garden	11928	60.50%	100	1760	47.70%	79
Dressmaking	1423	7.20%	100	76	2.10%	28
Stamp collecting	328	1.70%	100	60	1.60%	97
Hobbies	6193	31.40%	100	1178	32.00%	102
Used a TAB to place a bet	1292	6.60%	100	391	10.60%	162
Used a bookmaker to place a bet	174	0.90%	100	72	1.90%	221
Used the internet to place a bet	931	4.70%	100	377	10.20%	216
Bought a lottery/lotto ticket	6924	35.10%	100	755	20.50%	58
Bought a scratch ticket	2780	14.10%	100	440	11.90%	85
Played a poker machine	2244	11.40%	100	476	12.90%	113
Travelled by air	5146	26.10%	100	1144	31.00%	119
Travelled by bus	7136	36.20%	100	1653	44.90%	124
Travelled by train	8542	43.30%	100	2040	55.40%	128
Travelled by tram	2771	14.10%	100	703	19.10%	136
Travelled by taxi	4742	24.10%	100	1087	29.50%	123
Travelled by ferry/jetcat/rivercat	1625	8.20%	100	276	7.50%	91
Rented a truck or van	394	2.00%	100	139	3.80%	189
Rented a car for business	373	1.90%	100	126	3.40%	181
Rented a car for leisure purposes	1051	5.30%	100	289	7.90%	147
Went to a home interiors store	5083	25.80%	100	783	21.20%	82
Went to a hardware store	13221	67.10%	100	2161	58.60%	87
Went to a music store	3338	16.90%	100	783	21.30%	125
Went to a clothing store or boutique	11233	57.00%	100	1794	48.70%	85
Went to a department store	12240	62.10%	100	2165	58.80%	95
Went to a discount store	9335	47.40%	100	1403	38.10%	80
Went to a newsagent	11490	58.30%	100	1512	41.00%	70
Went to a convenience store	7746	39.30%	100	1931	52.40%	133
Went to a supermarket	18252	92.60%	100	3298	89.50%	97
Went to a market - local/food/farmers market (from Jul15)	7420	37.70%	100	1391	37.70%	100
Went to a beauty salon or spa	4376	22.20%	100	363	9.90%	44
Bought fresh flowers	3958	20.10%	100	650	17.60%	88
Bought goods on lay-by	1096	5.60%	100	180	4.90%	88
Bought goods on interest free terms	557	2.80%	100	127	3.50%	122
Bought something over the phone	1183	6.00%	100	202	5.50%	91
Bought something over the internet	10474	53.10%	100	2333	63.30%	119
Bought something from a TV offer	453	2.30%	100	79	2.10%	93
Bought something from a magazine coupon or offer	567	2.90%	100	134	3.60%	126
Bought something from a newspaper coupon or offer	435	2.20%	100	104	2.80%	128
Bought something from a catalogue or direct mail offer	1642	8.30%	100	193	5.20%	63
Bought something from a telephone sales offer (until Jun15)	----	----
Went to an exhibition or show (eg. Home Show, Motor Show)	1977	10.00%	100	410	11.10%	111
Went to an art gallery, museum, or antique exhibition	4082	20.70%	100	709	19.20%	93
Read a novel	10315	52.30%	100	1457	39.50%	76
Read a non-fiction book	7080	35.90%	100	1139	30.90%	86
Used a computer at home	16253	82.50%	100	3164	85.80%	104
Used a computer at work or school	9463	48.00%	100	2341	63.50%	132
Went to a short course, seminar, convention or public lecture	3507	17.80%	100	894	24.30%	136
Went to a theme park (eg. MovieWorld)	1009	5.10%	100	326	8.80%	173
Went to a zoo/wildlife park/sanctuary	2216	11.20%	100	536	14.50%	129
Went to the beach	8017	40.70%	100	1637	44.40%	109
Went to an amusement or fun park	837	4.20%	100	239	6.50%	153
Took a day trip in a car	8776	44.50%	100	1647	44.70%	100
Had a weekend away	6796	34.50%	100	1206	32.70%	95
Went to a historical house or building which is open to the public	2282	11.60%	100	398	10.80%	93
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Product Data_Beverages

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
NON-ALCOHOLIC BEVERAGES CONSUMED (SUMMARY)
Total consumed Regular Cola in last 7 days	4768	24.20%	100	1436	39.00%	161
Total consumed Diet Cola in last 7 days	3509	17.80%	100	668	18.10%	102
Total consumed any Cola in last 7 days	7435	37.70%	100	1851	50.20%	133
Total consumed Regular Lemonade in last 7 days	1843	9.40%	100	439	11.90%	127
Total consumed Diet Lemonade in last 7 days	507	2.60%	100	80	2.20%	85
Total consumed any Lemonade in last 7 days	2303	11.70%	100	508	13.80%	118
Total consumed Regular Lemon in last 7 days	1028	5.20%	100	266	7.20%	138
Total consumed Diet Lemon in last 7 days	219	1.10%	100	14	0.40%	33
Total consumed any Lemon Soft Drinks in last 7 days	1224	6.20%	100	275	7.50%	120
Total consumed Regular Orange in last 7 days	790	4.00%	100	239	6.50%	162
Total consumed Diet Orange in last 7 days	105	0.50%	100	14	0.40%	74
Total consumed any Orange Soft Drinks in last 7 days	874	4.40%	100	253	6.90%	155
Total consumed Mixers in last 7 days	1972	10.00%	100	234	6.30%	63
Total consumed Frozen drinks (eg. Slurpee, Slushie) in last 7 days (from Apr13)	692	3.50%	100	185	5.00%	143
Total consumed Regular Other Flavoured Soft Drink in last 7 days	1338	6.80%	100	259	7.00%	103
Total consumed Diet Other Flavoured Soft Drink in last 7 days	276	1.40%	100	27	0.70%	52
Total consumed any Other Flavoured Soft Drink in last 7 days	1588	8.10%	100	280	7.60%	94
Total consumed Flavoured Soft Drink in last 7 days	10455	53.10%	100	2213	60.00%	113
Total consumed Cordial in last 7 days	2809	14.30%	100	539	14.60%	103
Total consumed Fruit Juices (eg. Daily Juice, Berri) in last 7 days	4963	25.20%	100	1015	27.50%	109
Total consumed Fruit Drinks (eg. Mildura, Sunrise) in last 7 days	625	3.20%	100	160	4.30%	137
Total consumed Fruit Juices/Drinks in last 7 days	5320	27.00%	100	1084	29.40%	109
Total consumed Coconut water in last 7 days (from Oct12)	578	2.90%	100	106	2.90%	98
Total consumed Energy Drinks in last 7 days	1151	5.80%	100	469	12.70%	218
Total consumed Sports Drinks in last 7 days	1157	5.90%	100	434	11.80%	200
Total consumed any Sports & Energy Drinks in last 7 days	2011	10.20%	100	775	21.00%	206
Total consumed Iced Teas in last 7 days	927	4.70%	100	209	5.70%	121
Total consumed Sparkling Mineral Water - Flavoured in last 7 days	954	4.80%	100	188	5.10%	106
Total consumed Sparkling Mineral Water - Not Flavoured in last 7 days	1896	9.60%	100	269	7.30%	76
Total consumed any Sparkling Mineral Water in last 7 days	2574	13.10%	100	397	10.80%	82
Total consumed Bottled Spring Water in last 7 days	3558	18.10%	100	806	21.90%	121
Total consumed Tap Water/Water Cooler in last 7 days	11438	58.00%	100	2152	58.40%	101
Total consumed Hot Tea in last 7 days	9660	49.00%	100	1301	35.30%	72
Total consumed Hot Coffee in last 7 days	11004	55.80%	100	1711	46.40%	83
Total consumed Hot Chocolate in last 7 days	2259	11.50%	100	391	10.60%	92
Total consumed any Hot Drinks in last 7 days	14731	74.80%	100	2365	64.20%	86
Total consumed Iced coffee (not packaged) in last 7 days	963	4.90%	100	209	5.70%	116
Total consumed Regular Milk in last 7 days	8937	45.30%	100	1975	53.60%	118
Total consumed Low Fat/No Fat Milk in last 7 days	6148	31.20%	100	837	22.70%	73
Total consumed Regular Long Life/UHT Milk in last 7 days	1471	7.50%	100	287	7.80%	104
Total consumed Low Fat/No Fat Long Life/UHT Milk in last 7 days	1598	8.10%	100	180	4.90%	60
Total consumed any White Milk in last 7 days	14984	76.00%	100	2671	72.50%	95
Total consumed Milk With Additives in last 7 days	1657	8.40%	100	336	9.10%	108
Total consumed Pre-mixed Flavoured Milk in last 7 days	2336	11.90%	100	584	15.80%	134
Total consumed Any Milk in last 7 days	15345	77.90%	100	2776	75.30%	97
Total consumed Soy Drinks in last 7 days	1081	5.50%	100	192	5.20%	95
Total consumed Breakfast Drinks in last 7 days	898	4.60%	100	351	9.50%	209
TOTAL Non-alcoholic beverages consumed in last 7 days	19705	100.00%	100	3686	100.00%	100
Some population estimates are based on a partial sample.
Some population estimates feature non-standard adjustment.
Roy Morgan Research Ltd., Melbourne, Australia
ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Which of the following cold drink products have you bought in the last 4 weeks?
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
COLD DRINK PRODUCTS BOUGHT IN LAST 4 WEEKS
Fruit Juice (all juice)	6101	31.00%	100	1064	28.90%	93
Fruit Drinks	1046	5.30%	100	196	5.30%	100
Cordials	2790	14.20%	100	411	11.20%	79
Cola Soft Drinks (eg. Coca Cola, Pepsi)	5734	29.10%	100	1282	34.80%	120
Other Carbonated Soft Drinks	2626	13.30%	100	495	13.40%	101
Flavoured Mineral Water	958	4.90%	100	147	4.00%	82
Mineral Water (not flavoured)	1991	10.10%	100	323	8.80%	87
Other Mixers (eg. soda water, tonic water, etc.)	1770	9.00%	100	210	5.70%	63
Spring Water	1651	8.40%	100	371	10.10%	120
Energy Drinks	1110	5.60%	100	414	11.20%	200
Sports Drinks	1033	5.20%	100	386	10.50%	200
Soy Drinks	647	3.30%	100	116	3.20%	96
Breakfast Drinks (eg. Up & Go)	926	4.70%	100	281	7.60%	162
Milk - Powdered	523	2.70%	100	104	2.80%	106
Milk - Evaporated	229	1.20%	100	26	0.70%	60
Milk - Condensed	594	3.00%	100	101	2.80%	91
Milk - UHT/Long Life	2969	15.10%	100	320	8.70%	58
Flavoured Milk	1681	8.50%	100	373	10.10%	119
White Milk - Low Fat/No Fat	5574	28.30%	100	673	18.30%	65
White Milk - Regular	8011	40.70%	100	1455	39.50%	97
Milk/Water Additives (eg. Milo, Ovaltine)	1456	7.40%	100	221	6.00%	81
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia

Media Consumption Summary

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
MEDIA TYPOLOGY INDEX (SUMMARY)
Read a Newspaper in Last 7 Days (excl. Community Newspapers)	9168	46.50%	100	1242	33.70%	72
Read a Local/Community Newspaper in Last 7 Days	5676	28.80%	100	709	19.20%	67
Read a Magazine (last issue)	13651	69.30%	100	2043	55.40%	80
Watched Pay TV in Last 7 Days (revised Sep12)	5000	25.40%	100	936	25.40%	100
Watched FTA TV or Pay TV in Last 7 Days	18283	92.80%	100	3157	85.70%	92
Watched Commercial TV on a normal weekday	16623	84.40%	100	2773	75.20%	89
Listened to Radio in Last 7 Days (revised Apr12)	17130	86.90%	100	3083	83.60%	96
Listened to Commercial Radio on a normal weekday (revised Apr12)	12298	62.40%	100	2211	60.00%	96
Used the Internet in Last 7 Days (revised Apr15)	18533	94.00%	100	3651	99.10%	105
Been to Cinema in Last 4 Weeks	5632	28.60%	100	1170	31.80%	111
Seen Outdoor Advertising in Last 4 Weeks (until Jun13)	----	----
Seen Outdoor Advertising in Last 7 Days (from Jul13)	15281	77.50%	100	2931	79.50%	103
Read a Catalogue in Last 4 Weeks	13553	68.80%	100	2271	61.60%	90
Read Addressed Mail in Last 7 Days (revised Aug12)	12807	65.00%	100	2201	59.70%	92
Read Unaddressed Mail in Last 7 Days (revised Aug12)	11041	56.00%	100	1812	49.20%	88
Read Mail in Last 7 Days (revised Aug12)	15693	79.60%	100	2766	75.00%	94
Used the Yellow Directory in Last 4 Weeks (revised Apr16)	2415	12.30%	100	181	4.90%	40
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Media Consumption HML

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
MEDIA CONSUMPTION - HEAVY MEDIUM LIGHT TRIPTILES
Heavy Newspapers excl NIMs (7+ in last week)	2442	12.40%	100	225	6.10%	49
Medium Newspapers excl NIMs (3-6 in last week)	2765	14.00%	100	407	11.00%	79
Light Newspapers excl NIMs (1-2 in last week)	3961	20.10%	100	610	16.60%	82
No Newspaper Read excl NIMs (in last week)	10538	53.50%	100	2443	66.30%	124
Heavy Newspapers incl NIMs (8+ in last week)	1823	9.20%	100	149	4.00%	44
Medium Newspapers incl NIMs (4-7 in last week)	3090	15.70%	100	411	11.20%	71
Light Newspapers incl NIMs (1-3 in last week)	4685	23.80%	100	770	20.90%	88
No Newspaper Read incl NIMs (in last week)	10109	51.30%	100	2355	63.90%	125
Heavy Magazines incl NIMs (5+ issues read)	3527	17.90%	100	375	10.20%	57
Medium Magazines incl NIMs (3-4 issues read)	3670	18.60%	100	504	13.70%	73
Light Magazines incl NIMs (1-2 issue read)	6454	32.80%	100	1164	31.60%	96
No Magazine Read incl NIMs	6055	30.70%	100	1643	44.60%	145
Heavy Magazines excl NIMs (4+ issues read)	3918	19.90%	100	467	12.70%	64
Medium Magazines excl NIMs (2-3 issues read)	4866	24.70%	100	775	21.00%	85
Light Magazines excl NIMs (1 issue read)	3792	19.20%	100	681	18.50%	96
No Magazine Read excl NIMs	7131	36.20%	100	1763	47.80%	132
Heavy Commercial TV (3+ hrs per day)	5214	26.50%	100	546	14.80%	56
Medium Commercial TV (2-<3 hrs per day)	4048	20.50%	100	633	17.20%	84
Light Commercial TV (<2 hrs per day)	7361	37.40%	100	1593	43.20%	116
No Commercial TV Viewing	3083	15.60%	100	913	24.80%	158
Heavy Commercial Radio (3+ hrs per day)	2739	13.90%	100	494	13.40%	96
Medium Commercial Radio (1-<3 hrs per day)	5713	29.00%	100	971	26.40%	91
Light Commercial Radio (<1 hrs per day)	3845	19.50%	100	746	20.20%	104
No Commercial Radio Listening	7408	37.60%	100	1474	40.00%	106
Heavy Internet (>24 hours a week) (updated definition)	5734	29.10%	100	1735	47.10%	162
Medium Internet (>9-24 hours a week) (updated definition)	6559	33.30%	100	1165	31.60%	95
Light Internet (Up to 9 hours a week) (updated definition)	5863	29.80%	100	713	19.30%	65
No Internet in an average week (updated definition)	1549	7.90%	100	76	2.10%	26
Heavy Cinema (2+ visits in last 3 mths)	5597	28.40%	100	1234	33.50%	118
Medium Cinema (1 visit in last 3 mths)	4120	20.90%	100	811	22.00%	105
Light Cinema (last 12 mths but not last 3 mths)	3673	18.60%	100	713	19.30%	104
No Cinema (last 12 mths)	6316	32.10%	100	927	25.20%	79
Heavy Out&About	4926	25.00%	100	1232	33.40%	134
Medium Out&About	4926	25.00%	100	1006	27.30%	109
Light Out&About	4926	25.00%	100	830	22.50%	90
Very Light Out&About	4926	25.00%	100	619	16.80%	67
Heavy Catalogues Readership (8+ items per week)	2938	14.90%	100	342	9.30%	62
Medium Catalogues Readership (4-7 items per week)	3206	16.30%	100	583	15.80%	97
Light Catalogues Readership (1-3 items per week)	4170	21.20%	100	703	19.10%	90
Didn't read catalogue in last week / Can't Say	9392	47.70%	100	2061	55.90%	117
Heavy Addressed Mail Readership (4+ items per week) (revised Aug12)	5158	26.20%	100	650	17.60%	67
Medium Addressed Mail Readership (2-3 items per week) (revised Aug12)	4404	22.30%	100	881	23.90%	107
Light Addressed Mail Readership (1 item per week) (revised Aug12)	3245	16.50%	100	670	18.20%	110
No Addressed Mail Read in last week (revised Aug12)	6898	35.00%	100	1488	40.40%	115
Heavy Unaddressed Mail Readership (9+ items per week) (revised Aug12)	2676	13.60%	100	327	8.90%	65
Medium Unaddressed Mail Readership (4-8 items per week) (revised Aug12)	3685	18.70%	100	638	17.30%	93
Light Unaddressed Mail Readership (1-3 items per week) (revised Aug12)	4680	23.80%	100	848	23.00%	97
No Unaddressed Mail Read in last week (revised Aug12)	8664	44.00%	100	1876	50.90%	116
Heavy Mail Readership (13+ items per week) (revised Aug12)	2768	14.00%	100	323	8.80%	62
Medium Mail Readership (6-12 items per week) (revised Aug12)	5100	25.90%	100	749	20.30%	79
Light Mail Readership (1-5 items per week) (revised Aug12)	7825	39.70%	100	1694	46.00%	116
No Mail Read in last week (revised Aug12)	4013	20.40%	100	922	25.00%	123
Heavy Yellow Directory usage (L7d) (revised Apr16)	1371	7.00%	100	93	2.50%	36
Medium Yellow Directory usage (L4w, not L7d) (revised Apr16)	1044	5.30%	100	88	2.40%	45
Light Yellow Directory usage (L12m, not L4w) (revised Apr16)	3581	18.20%	100	422	11.40%	63
Less often/Don't use Yellow Directory (revised Apr16)	13709	69.60%	100	3085	83.70%	120
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia

Media by Time of Day

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Which media do you prefer to use at breakfast time?
Which media do you prefer to use at mid-morning?
Which media do you prefer to use at lunch time?
Which media do you prefer to use in the afternoon?
Which media do you prefer to use at dinner time?
Which media do you prefer to use after dinner?
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
MEDIA USED AT BREAKFAST TIME MONDAY TO FRIDAY
Read a book	872	4.40%	100	162	4.40%	99
Read a newspaper	2975	15.10%	100	432	11.70%	78
Read a magazine	359	1.80%	100	70	1.90%	105
Listen to the radio	5520	28.00%	100	723	19.60%	70
Watch TV	4481	22.70%	100	669	18.20%	80
Go to the cinema	17	0.10%	100	4	0.10%	115
Use the internet	3858	19.60%	100	1055	28.60%	146
TOTAL used media at breakfast time	14134	71.70%	100	2455	66.60%	93
Don't use any media at breakfast time	4209	21.40%	100	917	24.90%	117
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED AT MID-MORNING MONDAY TO FRIDAY
Read a book	1003	5.10%	100	250	6.80%	133
Read a newspaper	1730	8.80%	100	317	8.60%	98
Read a magazine	650	3.30%	100	111	3.00%	92
Listen to the radio	4558	23.10%	100	669	18.10%	78
Watch TV	1267	6.40%	100	244	6.60%	103
Go to the cinema	399	2.00%	100	38	1.00%	50
Use the internet	6073	30.80%	100	1575	42.70%	139
TOTAL used media at mid-morning	12123	61.50%	100	2441	66.20%	108
Don't use any media at mid-morning	6220	31.60%	100	931	25.30%	80
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED AT LUNCH TIME MONDAY TO FRIDAY
Read a book	1017	5.20%	100	182	4.90%	96
Read a newspaper	1081	5.50%	100	245	6.60%	121
Read a magazine	684	3.50%	100	142	3.90%	111
Listen to the radio	2625	13.30%	100	437	11.80%	89
Watch TV	2455	12.50%	100	348	9.40%	76
Go to the cinema	229	1.20%	100	49	1.30%	116
Use the internet	5487	27.80%	100	1714	46.50%	167
TOTAL used media at lunch time	11555	58.60%	100	2554	69.30%	118
Don't use any media at lunch time	6789	34.40%	100	818	22.20%	64
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED IN THE AFTERNOON MONDAY TO FRIDAY
Read a book	2167	11.00%	100	385	10.40%	95
Read a newspaper	718	3.60%	100	97	2.60%	72
Read a magazine	1050	5.30%	100	153	4.20%	78
Listen to the radio	4047	20.50%	100	737	20.00%	97
Watch TV	3074	15.60%	100	421	11.40%	73
Go to the cinema	1155	5.90%	100	200	5.40%	93
Use the internet	7068	35.90%	100	1786	48.50%	135
TOTAL used media in the afternoon	13631	69.20%	100	2704	73.40%	106
Don't use any media in the afternoon	4713	23.90%	100	669	18.10%	76
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED AT DINNER TIME MONDAY TO FRIDAY
Read a book	472	2.40%	100	159	4.30%	180
Read a newspaper	150	0.80%	100	20	0.50%	72
Read a magazine	101	0.50%	100	29	0.80%	154
Listen to the radio	725	3.70%	100	175	4.80%	129
Watch TV	9858	50.00%	100	1603	43.50%	87
Go to the cinema	621	3.20%	100	179	4.80%	154
Use the internet	3579	18.20%	100	1173	31.80%	175
TOTAL used media at dinner time	12967	65.80%	100	2593	70.30%	107
Don't use any media at dinner time	5376	27.30%	100	780	21.20%	78
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED AFTER DINNER MONDAY TO FRIDAY
Read a book	4168	21.20%	100	706	19.20%	91
Read a newspaper	417	2.10%	100	65	1.80%	84
Read a magazine	565	2.90%	100	72	2.00%	68
Listen to the radio	673	3.40%	100	102	2.80%	81
Watch TV	11524	58.50%	100	1615	43.80%	75
Go to the cinema	1718	8.70%	100	474	12.90%	148
Use the internet	6868	34.90%	100	1851	50.20%	144
TOTAL used media after dinner	16985	86.20%	100	3116	84.50%	98
Don't use any media after dinner	1358	6.90%	100	257	7.00%	101
Can't say/No answer	1362	6.90%	100	316	8.60%	124
MEDIA USED AT BREAKFAST TIME SATURDAY AND SUNDAY
Read a book	1123	5.70%	100	182	4.90%	87
Read a newspaper	3711	18.80%	100	496	13.50%	71
Read a magazine	455	2.30%	100	80	2.20%	94
Listen to the radio	3464	17.60%	100	361	9.80%	56
Watch TV	4098	20.80%	100	687	18.60%	90
Go to the cinema	48	0.20%	100	21	0.60%	229
Use the internet	3700	18.80%	100	1104	30.00%	160
TOTAL used media at breakfast time	12941	65.70%	100	2241	60.80%	93
Don't use any media at breakfast time	5113	25.90%	100	1086	29.50%	114
Can't say/No answer	1652	8.40%	100	362	9.80%	117
MEDIA USED AT MID-MORNING SATURDAY AND SUNDAY
Read a book	1307	6.60%	100	305	8.30%	125
Read a newspaper	2234	11.30%	100	261	7.10%	62
Read a magazine	767	3.90%	100	136	3.70%	95
Listen to the radio	3188	16.20%	100	421	11.40%	71
Watch TV	2272	11.50%	100	483	13.10%	114
Go to the cinema	359	1.80%	100	79	2.10%	118
Use the internet	4946	25.10%	100	1380	37.40%	149
TOTAL used media at mid-morning	11400	57.90%	100	2263	61.40%	106
Don't use any media at mid-morning	6654	33.80%	100	1063	28.90%	85
Can't say/No answer	1652	8.40%	100	362	9.80%	117
MEDIA USED AT LUNCH TIME SATURDAY AND SUNDAY
Read a book	1051	5.30%	100	253	6.90%	129
Read a newspaper	837	4.20%	100	154	4.20%	98
Read a magazine	436	2.20%	100	88	2.40%	108
Listen to the radio	2191	11.10%	100	286	7.80%	70
Watch TV	3014	15.30%	100	616	16.70%	109
Go to the cinema	354	1.80%	100	88	2.40%	133
Use the internet	4065	20.60%	100	1373	37.30%	181
TOTAL used media at lunch time	9688	49.20%	100	2170	58.90%	120
Don't use any media at lunch time	8366	42.50%	100	1157	31.40%	74
Can't say/No answer	1652	8.40%	100	362	9.80%	117
MEDIA USED IN THE AFTERNOON SATURDAY AND SUNDAY
Read a book	2456	12.50%	100	362	9.80%	79
Read a newspaper	780	4.00%	100	124	3.40%	85
Read a magazine	894	4.50%	100	113	3.10%	67
Listen to the radio	2235	11.30%	100	336	9.10%	80
Watch TV	4458	22.60%	100	792	21.50%	95
Go to the cinema	1412	7.20%	100	266	7.20%	101
Use the internet	5821	29.50%	100	1640	44.50%	151
TOTAL used media in the afternoon	12661	64.20%	100	2518	68.30%	106
Don't use any media in the afternoon	5393	27.40%	100	809	22.00%	80
Can't say/No answer	1652	8.40%	100	362	9.80%	117
MEDIA USED AT DINNER TIME SATURDAY AND SUNDAY
Read a book	494	2.50%	100	152	4.10%	164
Read a newspaper	105	0.50%	100	33	0.90%	166
Read a magazine	68	0.30%	100	10	0.30%	79
Listen to the radio	669	3.40%	100	128	3.50%	102
Watch TV	8950	45.40%	100	1407	38.20%	84
Go to the cinema	770	3.90%	100	199	5.40%	138
Use the internet	3502	17.80%	100	1214	32.90%	185
TOTAL used media at dinner time	12004	60.90%	100	2391	64.90%	106
Don't use any media at dinner time	6050	30.70%	100	936	25.40%	83
Can't say/No answer	1652	8.40%	100	362	9.80%	117
MEDIA USED AFTER DINNER SATURDAY AND SUNDAY
Read a book	2827	14.30%	100	470	12.80%	89
Read a newspaper	253	1.30%	100	53	1.40%	112
Read a magazine	329	1.70%	100	53	1.40%	86
Listen to the radio	669	3.40%	100	143	3.90%	115
Watch TV	10876	55.20%	100	1483	40.20%	73
Go to the cinema	1804	9.20%	100	442	12.00%	131
Use the internet	5637	28.60%	100	1574	42.70%	149
TOTAL used media after dinner	15828	80.30%	100	2865	77.70%	97
Don't use any media after dinner	2226	11.30%	100	461	12.50%	111
Can't say/No answer	1652	8.40%	100	362	9.80%	117
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia

Media Content by Time of Day

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Which type of content do you most like at breakfast time?
Which type of content do you most like at mid-morning?
Which type of content do you most like at lunch time?
Which type of content do you most like in the afternoon?
Which type of content do you most like at dinner time?
Which type of content do you most like after dinner?
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
CONTENT PREFERRED AT BREAKFAST TIME MONDAY TO FRIDAY
Something funny	2307	11.70%	100	563	15.30%	130
Local news	6055	30.70%	100	981	26.60%	87
National news	7061	35.80%	100	1018	27.60%	77
International news	4115	20.90%	100	734	19.90%	95
Business news	1250	6.30%	100	253	6.90%	108
In-depth news articles/reviews	723	3.70%	100	104	2.80%	77
TOTAL news	10029	50.90%	100	1576	42.80%	84
Political analysis	1039	5.30%	100	168	4.60%	87
Sports	1628	8.30%	100	384	10.40%	126
Around the home advice	208	1.10%	100	34	0.90%	88
Drama	304	1.50%	100	39	1.10%	69
Action/Adventure	277	1.40%	100	58	1.60%	112
Music	2539	12.90%	100	474	12.90%	100
Romance	162	0.80%	100	24	0.60%	78
Talk shows	1026	5.20%	100	112	3.00%	58
Other	1653	8.40%	100	416	11.30%	134
TOTAL with preferred content at breakfast time	14374	72.90%	100	2580	70.00%	96
No preference	3580	18.20%	100	741	20.10%	111
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED AT MID-MORNING MONDAY TO FRIDAY
Something funny	1796	9.10%	100	481	13.00%	143
Local news	2214	11.20%	100	463	12.60%	112
National news	2389	12.10%	100	616	16.70%	138
International news	1462	7.40%	100	455	12.30%	166
Business news	624	3.20%	100	191	5.20%	164
In-depth news articles/reviews	825	4.20%	100	212	5.70%	137
TOTAL news	4412	22.40%	100	1082	29.40%	131
Political analysis	738	3.70%	100	196	5.30%	142
Sports	1028	5.20%	100	322	8.70%	167
Around the home advice	352	1.80%	100	52	1.40%	79
Drama	418	2.10%	100	65	1.80%	84
Action/Adventure	379	1.90%	100	107	2.90%	151
Music	3205	16.30%	100	638	17.30%	106
Romance	178	0.90%	100	13	0.40%	39
Talk shows	1247	6.30%	100	121	3.30%	52
Other	2190	11.10%	100	452	12.30%	110
TOTAL with preferred content at mid-morning	11292	57.30%	100	2402	65.20%	114
No preference	6662	33.80%	100	920	25.00%	74
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED AT LUNCH TIME MONDAY TO FRIDAY
Something funny	1990	10.10%	100	581	15.80%	156
Local news	1698	8.60%	100	454	12.30%	143
National news	2139	10.90%	100	499	13.50%	125
International news	1351	6.90%	100	421	11.40%	167
Business news	501	2.50%	100	152	4.10%	163
In-depth news articles/reviews	701	3.60%	100	224	6.10%	171
TOTAL news	3765	19.10%	100	978	26.50%	139
Political analysis	589	3.00%	100	231	6.30%	209
Sports	975	4.90%	100	329	8.90%	180
Around the home advice	331	1.70%	100	51	1.40%	82
Drama	965	4.90%	100	110	3.00%	61
Action/Adventure	649	3.30%	100	180	4.90%	148
Music	2465	12.50%	100	578	15.70%	125
Romance	334	1.70%	100	50	1.40%	80
Talk shows	929	4.70%	100	87	2.40%	50
Other	2365	12.00%	100	551	15.00%	125
TOTAL with preferred content at lunch time	11005	55.80%	100	2467	66.90%	120
No preference	6950	35.30%	100	854	23.20%	66
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED IN THE AFTERNOON MONDAY TO FRIDAY
Something funny	2728	13.80%	100	713	19.30%	140
Local news	1722	8.70%	100	352	9.60%	109
National news	1839	9.30%	100	411	11.10%	119
International news	1137	5.80%	100	338	9.20%	159
Business news	450	2.30%	100	130	3.50%	154
In-depth news articles/reviews	720	3.70%	100	177	4.80%	132
TOTAL news	3378	17.10%	100	758	20.60%	120
Political analysis	617	3.10%	100	203	5.50%	176
Sports	1381	7.00%	100	364	9.90%	141
Around the home advice	551	2.80%	100	99	2.70%	96
Drama	1232	6.30%	100	224	6.10%	97
Action/Adventure	919	4.70%	100	224	6.10%	130
Music	3357	17.00%	100	687	18.60%	109
Romance	410	2.10%	100	37	1.00%	48
Talk shows	950	4.80%	100	141	3.80%	79
Other	2860	14.50%	100	571	15.50%	107
TOTAL with preferred content in the afternoon	12396	62.90%	100	2597	70.50%	112
No preference	5558	28.20%	100	724	19.70%	70
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED AT DINNER TIME MONDAY TO FRIDAY
Something funny	2885	14.60%	100	812	22.00%	151
Local news	3744	19.00%	100	523	14.20%	75
National news	5068	25.70%	100	672	18.20%	71
International news	2684	13.60%	100	432	11.70%	86
Business news	720	3.70%	100	126	3.40%	94
In-depth news articles/reviews	701	3.60%	100	159	4.30%	122
TOTAL news	7083	35.90%	100	1006	27.30%	76
Political analysis	778	3.90%	100	169	4.60%	116
Sports	1547	7.80%	100	443	12.00%	153
Around the home advice	446	2.30%	100	71	1.90%	85
Drama	1825	9.30%	100	363	9.80%	106
Action/Adventure	1290	6.50%	100	366	9.90%	151
Music	1372	7.00%	100	411	11.20%	160
Romance	615	3.10%	100	146	4.00%	127
Talk shows	574	2.90%	100	203	5.50%	189
Other	1980	10.00%	100	534	14.50%	144
TOTAL with preferred content at dinner time	13054	66.20%	100	2600	70.50%	106
No preference	4901	24.90%	100	721	19.60%	79
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED AFTER DINNER MONDAY TO FRIDAY
Something funny	5041	25.60%	100	1115	30.30%	118
Local news	1408	7.10%	100	261	7.10%	99
National news	1846	9.40%	100	322	8.70%	93
International news	1518	7.70%	100	326	8.90%	115
Business news	493	2.50%	100	94	2.50%	101
In-depth news articles/reviews	977	5.00%	100	156	4.20%	85
TOTAL news	3223	16.40%	100	524	14.20%	87
Political analysis	961	4.90%	100	192	5.20%	107
Sports	1983	10.10%	100	512	13.90%	138
Around the home advice	1002	5.10%	100	129	3.50%	69
Drama	5885	29.90%	100	676	18.40%	61
Action/Adventure	3836	19.50%	100	711	19.30%	99
Music	1800	9.10%	100	501	13.60%	149
Romance	1733	8.80%	100	242	6.60%	75
Talk shows	1129	5.70%	100	281	7.60%	133
Other	3559	18.10%	100	806	21.90%	121
TOTAL with preferred content after dinner	15660	79.50%	100	2938	79.70%	100
No preference	2295	11.60%	100	383	10.40%	89
Can't say/No answer	1751	8.90%	100	367	10.00%	112
CONTENT PREFERRED AT BREAKFAST TIME SATURDAY AND SUNDAY
Something funny	2308	11.70%	100	630	17.10%	146
Local news	4646	23.60%	100	652	17.70%	75
National news	5734	29.10%	100	748	20.30%	70
International news	3476	17.60%	100	563	15.30%	87
Business news	924	4.70%	100	145	3.90%	84
In-depth news articles/reviews	846	4.30%	100	123	3.30%	78
TOTAL news	7966	40.40%	100	1136	30.80%	76
Political analysis	941	4.80%	100	141	3.80%	80
Sports	1662	8.40%	100	400	10.80%	129
Around the home advice	354	1.80%	100	25	0.70%	38
Drama	443	2.20%	100	58	1.60%	70
Action/Adventure	394	2.00%	100	81	2.20%	110
Music	2166	11.00%	100	385	10.40%	95
Romance	174	0.90%	100	17	0.40%	51
Talk shows	710	3.60%	100	54	1.50%	41
Other	1918	9.70%	100	457	12.40%	127
TOTAL with preferred content at breakfast time	12928	65.60%	100	2280	61.90%	94
No preference	4479	22.70%	100	899	24.40%	107
Can't say/No answer	2299	11.70%	100	510	13.80%	119
CONTENT PREFERRED AT MID-MORNING SATURDAY AND SUNDAY
Something funny	2130	10.80%	100	557	15.10%	140
Local news	1827	9.30%	100	340	9.20%	99
National news	2125	10.80%	100	441	12.00%	111
International news	1421	7.20%	100	339	9.20%	128
Business news	454	2.30%	100	125	3.40%	147
In-depth news articles/reviews	785	4.00%	100	175	4.80%	120
TOTAL news	3584	18.20%	100	730	19.80%	109
Political analysis	715	3.60%	100	154	4.20%	115
Sports	1343	6.80%	100	357	9.70%	142
Around the home advice	627	3.20%	100	66	1.80%	56
Drama	584	3.00%	100	103	2.80%	95
Action/Adventure	554	2.80%	100	145	3.90%	140
Music	2726	13.80%	100	515	14.00%	101
Romance	264	1.30%	100	7	0.20%	14
Talk shows	762	3.90%	100	124	3.40%	87
Other	2321	11.80%	100	514	13.90%	118
TOTAL with preferred content at mid-morning	10738	54.50%	100	2215	60.10%	110
No preference	6668	33.80%	100	964	26.10%	77
Can't say/No answer	2299	11.70%	100	510	13.80%	119
CONTENT PREFERRED AT LUNCH TIME SATURDAY AND SUNDAY
Something funny	1991	10.10%	100	552	15.00%	148
Local news	1026	5.20%	100	213	5.80%	111
National news	1188	6.00%	100	248	6.70%	112
International news	949	4.80%	100	303	8.20%	171
Business news	274	1.40%	100	90	2.50%	176
In-depth news articles/reviews	552	2.80%	100	165	4.50%	160
TOTAL news	2208	11.20%	100	513	13.90%	124
Political analysis	405	2.10%	100	125	3.40%	165
Sports	1532	7.80%	100	399	10.80%	139
Around the home advice	402	2.00%	100	67	1.80%	89
Drama	1055	5.40%	100	189	5.10%	96
Action/Adventure	988	5.00%	100	319	8.70%	173
Music	2292	11.60%	100	477	12.90%	111
Romance	335	1.70%	100	41	1.10%	65
Talk shows	488	2.50%	100	64	1.70%	71
Other	2262	11.50%	100	534	14.50%	126
TOTAL with preferred content at lunch time	9695	49.20%	100	2122	57.60%	117
No preference	7712	39.10%	100	1057	28.70%	73
Can't say/No answer	2299	11.70%	100	510	13.80%	119
CONTENT PREFERRED IN THE AFTERNOON SATURDAY AND SUNDAY
Something funny	2734	13.90%	100	700	19.00%	137
Local news	1012	5.10%	100	184	5.00%	97
National news	1130	5.70%	100	200	5.40%	94
International news	826	4.20%	100	235	6.40%	152
Business news	268	1.40%	100	49	1.30%	98
In-depth news articles/reviews	596	3.00%	100	135	3.70%	121
TOTAL news	2072	10.50%	100	440	11.90%	114
Political analysis	461	2.30%	100	136	3.70%	158
Sports	2704	13.70%	100	553	15.00%	109
Around the home advice	664	3.40%	100	112	3.10%	91
Drama	1636	8.30%	100	251	6.80%	82
Action/Adventure	1440	7.30%	100	334	9.10%	124
Music	2503	12.70%	100	538	14.60%	115
Romance	615	3.10%	100	77	2.10%	67
Talk shows	533	2.70%	100	137	3.70%	138
Other	2709	13.70%	100	558	15.10%	110
TOTAL with preferred content in the afternoon	11858	60.20%	100	2399	65.10%	108
No preference	5549	28.20%	100	779	21.10%	75
Can't say/No answer	2299	11.70%	100	510	13.80%	119
CONTENT PREFERRED AT DINNER TIME SATURDAY AND SUNDAY
Something funny	2801	14.20%	100	766	20.80%	146
Local news	2814	14.30%	100	332	9.00%	63
National news	4043	20.50%	100	479	13.00%	63
International news	2158	10.90%	100	320	8.70%	79
Business news	525	2.70%	100	92	2.50%	94
In-depth news articles/reviews	568	2.90%	100	138	3.70%	129
TOTAL news	5437	27.60%	100	707	19.20%	70
Political analysis	573	2.90%	100	150	4.10%	140
Sports	1933	9.80%	100	488	13.20%	135
Around the home advice	452	2.30%	100	92	2.50%	109
Drama	2194	11.10%	100	418	11.30%	102
Action/Adventure	1593	8.10%	100	408	11.10%	137
Music	1448	7.30%	100	417	11.30%	154
Romance	692	3.50%	100	150	4.10%	116
Talk shows	457	2.30%	100	175	4.80%	205
Other	2013	10.20%	100	502	13.60%	133
TOTAL with preferred content at dinner time	12332	62.60%	100	2415	65.50%	105
No preference	5075	25.80%	100	763	20.70%	80
Can't say/No answer	2299	11.70%	100	510	13.80%	119
CONTENT PREFERRED AFTER DINNER SATURDAY AND SUNDAY
Something funny	4858	24.70%	100	1100	29.80%	121
Local news	1217	6.20%	100	233	6.30%	102
National news	1659	8.40%	100	275	7.50%	89
International news	1223	6.20%	100	260	7.10%	114
Business news	456	2.30%	100	96	2.60%	112
In-depth news articles/reviews	722	3.70%	100	170	4.60%	126
TOTAL news	2551	12.90%	100	446	12.10%	94
Political analysis	648	3.30%	100	141	3.80%	116
Sports	2224	11.30%	100	528	14.30%	127
Around the home advice	841	4.30%	100	92	2.50%	58
Drama	5844	29.70%	100	642	17.40%	59
Action/Adventure	4021	20.40%	100	725	19.70%	96
Music	1698	8.60%	100	425	11.50%	134
Romance	1805	9.20%	100	239	6.50%	71
Talk shows	823	4.20%	100	195	5.30%	126
Other	3326	16.90%	100	696	18.90%	112
TOTAL with preferred content after dinner	15170	77.00%	100	2784	75.50%	98
No preference	2237	11.40%	100	395	10.70%	94
Can't say/No answer	2299	11.70%	100	510	13.80%	119
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia

Time spent with Media

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
How many hours or minutes in total do you spend doing each of the following activities at home or away from home, in the morning, during the day or in the evening?
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
Minutes	Minutes
AVERAGE TIME USUALLY SPENT USING MEDIA ON A WEEKDAY
TV weekday - average time usually spent watching (minutes per weekday)	148.21	100.76
Radio weekday - average time usually spent listening (minutes per weekday)	133.61	134.31
Newspapers weekday - average time usually spent reading (minutes per weekday)	14.48	9.47
Magazines weekday - average time usually spent reading (minutes per weekday)	7.05	3.63
Internet home weekday - average time usually spent using (minutes per weekday)	102.79	136.75
Internet work weekday - average time usually spent using (minutes per weekday)	45.12	66.17
Internet school/Uni/TAFE weekday - average time usually spent using (minutes per weekday)	10.39	17.41
Internet out and about (at friend's place, cafe, etc) weekday - average time usually spent using (minutes per weekday)	8.26	13.81
Internet home, work, school or elsewhere weekday - average time usually spent using (minutes per weekday)	166.58	234.19
AVERAGE TIME USUALLY SPENT USING MEDIA ON A WEEKEND
TV weekend - average time usually spent watching (minutes per weekend)	353.59	274.39
Radio weekend - average time usually spent listening (minutes per weekend)	216.53	184.85
Newspapers weekend - average time usually spent reading (minutes per weekend)	47.74	30.18
Magazines weekend - average time usually spent reading (minutes per weekend)	20.17	11.98
Internet home weekend - average time usually spent using (minutes per weekend)	283.62	403.11
Internet work weekend - average time usually spent using (minutes per weekend)	10.63	12.73
Internet school/Uni/TAFE weekend - average time usually spent using (minutes per weekend)	3.42	6.14
Internet out and about (at friend's place, cafe, etc) weekend - average time usually spent using (minutes per weekend)	28.52	52.7
Internet home, work, school or elsewhere weekend - average time usually spent using (minutes per weekend)	326.19	474.68
AVERAGE TIME USUALLY SPENT USING MEDIA FOR WHOLE WEEK
TV whole week - average time usually spent watching (minutes per whole week)	1094.65	778.2
Radio whole week - average time usually spent listening (minutes per whole week)	884.57	856.41
Newspapers whole week - average time usually spent reading (minutes per whole week)	120.14	77.55
Magazines whole week - average time usually spent reading (minutes per whole week)	55.41	30.12
Internet at home whole week - average time usually spent using (minutes per whole week)	797.57	1086.86
Internet at work whole week - average time usually spent using (minutes per whole week)	236.23	343.59
Internet school/Uni/TAFE whole week - average time usually spent using (minutes per whole week)	55.39	93.21
Internet out and about (at friend's place, cafe, etc) whole week - average time usually spent using (minutes per whole week)	69.81	121.76
Internet home, work, school or elsewhere whole week - average time usually spent using (minutes per whole week)	1158.99	1645.43
Some population estimates are based on a partial sample.
Some population estimates feature non-standard adjustment.
Means calculated from all values, including zero.
Roy Morgan Research Ltd., Melbourne, Australia

Internet Last 4 weeks

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
ALL INTERNET SITES VISITED IN THE LAST 4 WEEKS (REVISED APR15) (WAM)
2dayFM (Sydney 104.1) (from Apr12)	173	0.90%	100	45	1.20%	138
2UE (Sydney 954) (from Jan15)	76	0.40%	100	5	0.10%	33
3AW (Melbourne 693) (from Jan15)	248	1.30%	100	24	0.70%	52
4X4 Australia (from Oct15, revised Dec15)	81	0.40%	100	19	0.50%	124
60 Minutes (9Now)	142	0.70%	100	30	0.80%	113
9Now (Channel 9) (was Jump-in (ninemsn)) (from Jan14)	1200	6.10%	100	213	5.80%	95
A Current Affair (ninemsn)	194	1.00%	100	41	1.10%	112
ABC iView	2577	13.10%	100	559	15.20%	116
ABC News	4270	21.70%	100	1023	27.80%	128
ABC TV	996	5.10%	100	248	6.70%	133
TOTAL ABC (revised Jan13)	6147	31.20%	100	1298	35.20%	113
The Advertiser (Adelaide Now) homepage (incl. other)	1157	5.90%	100	272	7.40%	126
The Advertiser (Adelaide Now) Entertainment	118	0.60%	100	21	0.60%	95
The Advertiser (Adelaide Now) Sport	128	0.60%	100	29	0.80%	120
TOTAL The Advertiser (Adelaide Now)	1294	6.60%	100	302	8.20%	125
AFL	1657	8.40%	100	454	12.30%	147
AFL Fantasy	132	0.70%	100	34	0.90%	138
The Age homepage (incl. other)	2367	12.00%	100	599	16.30%	135
The Age BusinessDay	545	2.80%	100	163	4.40%	160
The Age Digital Life (was The Age Technology)	315	1.60%	100	94	2.50%	159
The Age Entertainment	533	2.70%	100	144	3.90%	145
The Age Life & Style	474	2.40%	100	90	2.40%	101
The Age Sport	633	3.20%	100	136	3.70%	115
The Age Travel (until Sep14)	----	----
TOTAL The Age	3323	16.90%	100	808	21.90%	130
Agoda (from Jul13)	324	1.60%	100	53	1.40%	88
AirfaresFlights.com.au	104	0.50%	100	28	0.70%	142
Allrecipes Australia	666	3.40%	100	62	1.70%	50
TOTAL Allure Media	2188	11.10%	100	727	19.70%	178
AOL.com (from Jul12, revised Apr13)	194	1.00%	100	25	0.70%	69
Apple Music (excl. iTunes) (from Oct14)	389	2.00%	100	121	3.30%	166
AskMen	127	0.60%	100	44	1.20%	183
The Australian homepage (incl. other)	1903	9.70%	100	535	14.50%	150
The Australian Business Review	496	2.50%	100	113	3.10%	121
The Australian Technology (Australian Business Review)	109	0.60%	100	18	0.50%	89
TOTAL The Australian	2297	11.70%	100	626	17.00%	146
Australian Geographic (from Jul14)	261	1.30%	100	60	1.60%	124
Australian Women's Weekly	391	2.00%	100	12	0.30%	16
BabyCenter	224	1.10%	100	43	1.20%	103
TOTAL Bauer Media (from Apr15)	2487	12.60%	100	369	10.00%	79
BBC homepage (incl. other) (from Jul13)	1312	6.70%	100	448	12.10%	183
BBC News (from Jul13)	1558	7.90%	100	428	11.60%	147
BBC homepage (incl. News/other)	2400	12.20%	100	686	18.60%	153
BBC Sport (from Jan13)	450	2.30%	100	138	3.70%	164
TOTAL BBC	2824	14.30%	100	743	20.20%	141
beautyheaven (from Jul15, revised Jan16)	179	0.90%	100	9	0.30%	28
Best Recipes (from Jan13)	690	3.50%	100	49	1.30%	38
Better Homes and Gardens	342	1.70%	100	42	1.10%	65
BigPond Email	2934	14.90%	100	160	4.40%	29
BigPond Movies	198	1.00%	100	39	1.10%	107
BigPond News (until Sep13)	----	----
bikesales.com.au (from Jan13)	193	1.00%	100	50	1.40%	138
Bing Maps	204	1.00%	100	61	1.70%	160
Bing Search	2064	10.50%	100	367	10.00%	95
boatsales.com.au (from Jan13)	183	0.90%	100	21	0.60%	62
body+soul	262	1.30%	100	17	0.40%	34
Booking.com (from Jul13)	2070	10.50%	100	299	8.10%	77
Brisbane Times	995	5.00%	100	215	5.80%	115
The Bub Hub	136	0.70%	100	15	0.40%	61
Bureau of Meteorology (bom)	6621	33.60%	100	1234	33.50%	100
Burke's Backyard	405	2.10%	100	35	0.90%	46
Business Spectator	107	0.50%	100	32	0.90%	159
BuzzFeed (from Jul14)	2524	12.80%	100	582	15.80%	123
Canberra Times (from Jan13)	682	3.50%	100	116	3.20%	91
CarAdvice (from Jan12)	522	2.60%	100	147	4.00%	151
CareerOne	866	4.40%	100	217	5.90%	134
CarPoint	157	0.80%	100	35	0.90%	119
carsales.com.au	1681	8.50%	100	483	13.10%	154
TOTAL Carsales Network	2475	12.60%	100	648	17.60%	140
CarsGuide	631	3.20%	100	174	4.70%	147
CarShowroom	48	0.20%	100	3	0.10%	36
Cartoon Network	116	0.60%	100	28	0.80%	129
TOTAL CBS Interactive	1107	5.60%	100	376	10.20%	181
CNET.com.au	583	3.00%	100	187	5.10%	172
Coach (was ninemsn Health & Wellbeing)	397	2.00%	100	11	0.30%	15
Cosmopolitan	251	1.30%	100	35	0.90%	74
Courier-Mail homepage (incl. other)	1428	7.20%	100	317	8.60%	119
Courier-Mail BusinessDaily	128	0.70%	100	9	0.30%	38
Courier-Mail Entertainment	314	1.60%	100	43	1.20%	74
Courier-Mail Sport	222	1.10%	100	50	1.40%	121
Courier-Mail Travel	105	0.50%	100	-
TOTAL Courier-Mail	1831	9.30%	100	382	10.40%	112
Cricket Australia	852	4.30%	100	331	9.00%	208
Cricket - Wide World of Sports (ninemsn)	250	1.30%	100	74	2.00%	159
Crikey	285	1.40%	100	71	1.90%	133
Cudo	436	2.20%	100	42	1.20%	52
Daily Mail (Australian edition) (from Apr14)	636	3.20%	100	183	5.00%	154
dailymail.co.uk (from Apr12)	3286	16.70%	100	607	16.50%	99
TOTAL Daily Mail (from Apr14)	3617	18.40%	100	709	19.20%	105
The Daily Telegraph homepage (incl. other)	2577	13.10%	100	616	16.70%	128
The Daily Telegraph Entertainment	429	2.20%	100	40	1.10%	50
The Daily Telegraph Sport	363	1.80%	100	70	1.90%	103
TOTAL The Daily Telegraph	3053	15.50%	100	680	18.50%	119
Deals.com.au (from Apr15)	283	1.40%	100	28	0.80%	53
Dolly	111	0.60%	100	-
Domain	2824	14.30%	100	582	15.80%	110
Donna Hay (from Jul14)	156	0.80%	100	9	0.20%	30
Drive.com.au	434	2.20%	100	128	3.50%	158
TOTAL eBay	8117	41.20%	100	1793	48.60%	118
eHarmony	98	0.50%	100	21	0.60%	114
Elle (from Apr15)	120	0.60%	100	11	0.30%	49
ESPN (from Jan13)	282	1.40%	100	101	2.70%	192
ESPN cricinfo	525	2.70%	100	186	5.00%	189
ESPN FC	112	0.60%	100	39	1.10%	187
TOTAL ESPN	825	4.20%	100	296	8.00%	192
Essential Baby	780	4.00%	100	138	3.70%	94
Eureka Report	33	0.20%	100	1	0.00%	14
Event Cinemas (was Greater Union)	1844	9.40%	100	400	10.80%	116
Eventfinda (from Oct15)	84	0.40%	100	8	0.20%	50
ExplorOz (from Jan12)	81	0.40%	100	12	0.30%	78
Facebook	15847	80.40%	100	3254	88.30%	110
TOTAL Fairfax Digital	8163	41.40%	100	1840	49.90%	121
TOTAL Fairfax Media Network	10590	53.70%	100	2349	63.70%	119
Famous	149	0.80%	100	12	0.30%	43
Financial Review	1513	7.70%	100	522	14.20%	184
TOTAL First Digital Network	459	2.30%	100	114	3.10%	133
Flickr (from Oct12)	920	4.70%	100	172	4.70%	100
Food To Love (from Jul15)	266	1.40%	100	15	0.40%	30
Football Federation Australia (from Oct13)	125	0.60%	100	56	1.50%	238
Footy Show - AFL (9Now)	74	0.40%	100	12	0.30%	85
Footy Show - NRL (9Now)	93	0.50%	100	18	0.50%	106
Fox FM (Melbourne 101.9) (from Apr12)	205	1.00%	100	54	1.50%	141
Fox Sports	1545	7.80%	100	440	11.90%	152
Fox Sports Pulse	659	3.30%	100	132	3.60%	107
Fox8 (from Oct15)	76	0.40%	100	25	0.70%	176
GameSpot	285	1.40%	100	150	4.10%	282
Getprice	544	2.80%	100	86	2.30%	85
Girlfriend	85	0.40%	100	-
Gizmodo Australia	842	4.30%	100	372	10.10%	236
The Glow (from Jan15)	174	0.90%	100	7	0.20%	21
Gmail	7613	38.60%	100	1966	53.30%	138
goal.com	126	0.60%	100	102	2.80%	430
Good Food (from Jan13)	795	4.00%	100	121	3.30%	82
Google Hangouts (from Apr14)	374	1.90%	100	156	4.20%	223
Google Maps (revised Oct14)	10098	51.20%	100	2360	64.00%	125
Google News	786	4.00%	100	303	8.20%	206
Google Play Music (from Jan15)	339	1.70%	100	113	3.10%	179
Google Play website (from Jul14)	2024	10.30%	100	489	13.30%	129
Google Search	17118	86.90%	100	3306	89.70%	103
Google Shopping (from Apr15)	258	1.30%	100	65	1.80%	134
Google+ (revised Oct14)	2791	14.20%	100	695	18.90%	133
TOTAL Google	17349	88.00%	100	3463	94.00%	107
Gourmet Traveller	191	1.00%	100	34	0.90%	94
Groupon (from Apr12)	1458	7.40%	100	292	7.90%	107
The Guardian (Australian edition) (from Jul13)	3100	15.70%	100	709	19.20%	122
Gumtree (from Jan14)	5323	27.00%	100	1226	33.30%	123
Guvera (from Jan15)	201	1.00%	100	56	1.50%	149
Harper's Bazaar	72	0.40%	100	3	0.10%	23
Healthy Food Guide (from Jul14)	144	0.70%	100	30	0.80%	111
Herald Sun homepage (incl. other)	2182	11.10%	100	499	13.50%	122
Herald Sun BusinessDaily	131	0.70%	100	32	0.90%	130
Herald Sun Entertainment	259	1.30%	100	39	1.10%	81
Herald Sun Sport	386	2.00%	100	66	1.80%	91
Herald Sun Travel	39	0.20%	100	-
TOTAL Herald Sun	2533	12.90%	100	536	14.60%	113
Hit105 (Brisbane 105.3) (was b105) (from Apr12)	115	0.60%	100	31	0.80%	143
Hit107 (was SA FM) (Adelaide 107.1) (from Apr12)	37	0.20%	100	8	0.20%	116
Hit92.9 (Perth 92.9) (from Apr12)	82	0.40%	100	20	0.50%	131
Home and Away	191	1.00%	100	41	1.10%	113
HomeLife	285	1.40%	100	22	0.60%	41
Homes To Love (from Oct15)	93	0.50%	100	3	0.10%	16
homesales.com.au (from Jan13)	276	1.40%	100	44	1.20%	84
Hotels.com (from Jul13)	675	3.40%	100	110	3.00%	87
Hotmail/Live/Outlook.com	7365	37.40%	100	1695	46.00%	123
Hoyts Cinema	1886	9.60%	100	500	13.60%	142
Huffington Post (Australian edition) (from Nov15)	1668	8.50%	100	341	9.20%	109
IGN AU	576	2.90%	100	253	6.90%	234
iHeartRadio (from Oct14)	154	0.80%	100	24	0.70%	84
imdb (from Apr15)	3689	18.70%	100	814	22.10%	118
Imgur (from Apr15)	1144	5.80%	100	420	11.40%	196
Indeed (from Apr15)	1384	7.00%	100	362	9.80%	140
Instagram (from Jan13)	5180	26.30%	100	1373	37.30%	142
InvestSmart	99	0.50%	100	19	0.50%	105
Junkee (from Apr15)	421	2.10%	100	163	4.40%	207
Kidspot	1320	6.70%	100	140	3.80%	57
The Knot (from Apr15)	34	0.20%	100	-
Kotaku Australia	373	1.90%	100	186	5.00%	266
Lasoo	226	1.10%	100	50	1.40%	118
Lifehacker Australia	793	4.00%	100	242	6.60%	163
LifeStyle.com.au (from Apr14)	493	2.50%	100	43	1.20%	47
LinkedIn	3581	18.20%	100	976	26.50%	146
LinkMeJobs	174	0.90%	100	36	1.00%	112
LivingSocial	588	3.00%	100	80	2.20%	73
Lonely Planet	406	2.10%	100	100	2.70%	132
Luxury Escapes (from Apr15)	564	2.90%	100	20	0.50%	19
Mamamia	1175	6.00%	100	111	3.00%	50
Marie Claire	172	0.90%	100	4	0.10%	13
Mashable Australia (from Jan15)	116	0.60%	100	33	0.90%	152
match.com	38	0.20%	100	5	0.10%	72
MeetUp (from Apr15)	264	1.30%	100	67	1.80%	136
Men's Health Australia	189	1.00%	100	82	2.20%	231
The Mercury	222	1.10%	100	54	1.50%	131
TOTAL Microsoft	11570	58.70%	100	2476	67.20%	114
Mix (Perth 94.5) (from Apr12)	139	0.70%	100	50	1.30%	190
The Monthly	168	0.90%	100	59	1.60%	188
moshtix	179	0.90%	100	44	1.20%	131
The Motherish (was iVillage)	30	0.20%	100	-
Motor (from Oct15)	54	0.30%	100	14	0.40%	135
Motoring.com.au (from Jan13)	288	1.50%	100	83	2.20%	153
msn (not ninemsn) (from Jan15)	3060	15.50%	100	563	15.30%	98
MTV (from Apr15)	98	0.50%	100	33	0.90%	182
myDr (from Apr12)	342	1.70%	100	37	1.00%	58
MyShopping	712	3.60%	100	139	3.80%	104
Myspace	154	0.80%	100	16	0.40%	55
National Geographic (magazine) (from Jul14)	290	1.50%	100	56	1.50%	104
The New Daily (from Jan14)	875	4.40%	100	136	3.70%	83
New Idea	495	2.50%	100	78	2.10%	84
Newcastle Herald (from Jan13)	314	1.60%	100	48	1.30%	82
news.com.au homepage (incl. other)	2678	13.60%	100	566	15.40%	113
news.com.au Business	1019	5.20%	100	206	5.60%	108
news.com.au Entertainment	1778	9.00%	100	317	8.60%	95
news.com.au Money	337	1.70%	100	92	2.50%	146
news.com.au Technology	919	4.70%	100	210	5.70%	122
news.com.au Travel	938	4.80%	100	224	6.10%	128
TOTAL news.com.au	4880	24.80%	100	972	26.40%	106
TOTAL News Digital Media (revised Jan14, revised Oct14)	5563	28.20%	100	845	22.90%	81
TOTAL News Corp	11521	58.50%	100	2224	60.30%	103
Nine News (ninemsn)	2474	12.60%	100	418	11.30%	90
Nine News Weather	325	1.60%	100	78	2.10%	129
ninemsn Finance	423	2.10%	100	35	0.90%	44
ninemsn Food (from Apr15)	227	1.10%	100	-
ninemsn Getaway	72	0.40%	100	18	0.50%	129
ninemsn Homes	286	1.50%	100	17	0.40%	31
ninemsn Travel	79	0.40%	100	-
TOTAL NineMSN (excl. Microsoft, excl. Bauer Owned Sites Apr15)	8564	43.50%	100	1554	42.20%	97
TOTAL Mi9 (ninemsn/Microsoft (incl. Hotmail/Live/Outlook.com))	14242	72.30%	100	2910	79.00%	109
Nova FM (from Apr12)	728	3.70%	100	138	3.70%	101
NRL	795	4.00%	100	236	6.40%	158
NRL Fantasy	71	0.40%	100	31	0.80%	234
Oasis Active	63	0.30%	100	21	0.60%	177
OK! Magazine (from Jul14)	44	0.20%	100	-
Open Road (NRMA magazine)	61	0.30%	100	-
OzBargain	991	5.00%	100	427	11.60%	230
TOTAL Pacific Magazines (from Jul15)	1391	7.10%	100	203	5.50%	78
Palace Cinemas (from Jul12)	380	1.90%	100	46	1.20%	64
Pandora (from Jul13)	671	3.40%	100	185	5.00%	148
Perth Now homepage (incl. other)	805	4.10%	100	195	5.30%	130
Perth Now BusinessDaily	151	0.80%	100	9	0.20%	31
Perth Now Entertainment	187	0.90%	100	7	0.20%	20
Perth Now Sport	106	0.50%	100	20	0.50%	100
TOTAL Perth Now	1062	5.40%	100	205	5.60%	103
Pinterest (from Jan13)	4885	24.80%	100	540	14.60%	59
Prevention	52	0.30%	100	10	0.30%	106
property.com.au (from Jan13)	442	2.20%	100	102	2.80%	124
Quickflix (from Oct14)	220	1.10%	100	31	0.80%	75
quicksales (from Jan13)	96	0.50%	100	29	0.80%	164
RACV (from Apr13)	471	2.40%	100	91	2.50%	104
Reader's Digest Australia (from Jan12)	354	1.80%	100	36	1.00%	54
realcommercial.com.au (from Jan13)	215	1.10%	100	63	1.70%	156
realestate.com.au	4083	20.70%	100	864	23.40%	113
TOTAL REA Group	4295	21.80%	100	921	25.00%	115
realestateview.com.au	305	1.50%	100	83	2.20%	145
RedBook	252	1.30%	100	49	1.30%	104
Reddit (from Apr15)	1931	9.80%	100	753	20.40%	209
Rotten Tomatoes (from Apr15)	570	2.90%	100	168	4.60%	158
RSVP	143	0.70%	100	35	0.90%	129
Rugby Heaven	166	0.80%	100	25	0.70%	79
Rugby League Week (from Jul15)	171	0.90%	100	78	2.10%	243
thesaturdaypaper.com.au (from Jul14)	191	1.00%	100	39	1.10%	110
SBS homepage (incl. other)	2178	11.10%	100	403	10.90%	99
SBS On Demand	1407	7.10%	100	316	8.60%	120
TOTAL SBS Network	3210	16.30%	100	631	17.10%	105
Scoopon	1045	5.30%	100	180	4.90%	92
Seek	3477	17.60%	100	1043	28.30%	160
Sensis Search	131	0.70%	100	4	0.10%	16
TOTAL Sensis (revised Jan14)	5214	26.50%	100	612	16.60%	63
Sky News (from Jan14)	1044	5.30%	100	197	5.30%	101
Sky News Weather (from Oct14)	219	1.10%	100	36	1.00%	89
Sky Racing (from Oct15)	173	0.90%	100	47	1.30%	146
Sky Sports (from Apr15)	186	0.90%	100	85	2.30%	246
Skype (from Jul13)	2861	14.50%	100	829	22.50%	155
SmartCompany	72	0.40%	100	16	0.40%	120
SMH homepage (incl. other)	3615	18.30%	100	995	27.00%	147
SMH BusinessDay	1110	5.60%	100	352	9.60%	170
SMH Digital Life (was SMH Technology)	297	1.50%	100	84	2.30%	152
SMH Entertainment	940	4.80%	100	162	4.40%	92
SMH Life & Style	618	3.10%	100	121	3.30%	104
SMH Sport	536	2.70%	100	133	3.60%	133
SMH Travel (until Sep14)	----	----
TOTAL SMH	5023	25.50%	100	1274	34.60%	136
Smooth FM (from Nov15)	221	1.10%	100	35	1.00%	85
SoundCloud (from Oct14)	730	3.70%	100	288	7.80%	211
sourceforge	304	1.50%	100	149	4.00%	261
Sports Fan	276	1.40%	100	18	0.50%	36
Spotify (from Jul13)	1227	6.20%	100	423	11.50%	184
Spreets	197	1.00%	100	18	0.50%	49
stayz	560	2.80%	100	54	1.50%	52
Street Machine (from Oct15)	76	0.40%	100	22	0.60%	154
Sunrise	648	3.30%	100	67	1.80%	55
Super Food Ideas (from Jul14)	63	0.30%	100	19	0.50%	160
SuperCoach - AFL	115	0.60%	100	48	1.30%	222
SuperCoach - NRL	61	0.30%	100	31	0.80%	271
Swellnet	117	0.60%	100	25	0.70%	112
Take 5 (from Oct15)	117	0.60%	100	13	0.30%	57
taste.com.au	3022	15.30%	100	299	8.10%	53
Telstra Media Email (from Apr16)	1104	5.60%	100	67	1.80%	33
TOTAL Telstra Email (incl. Telstra Media and BigPond Emails) (from Apr16)	3853	19.60%	100	245	6.60%	34
TOTAL Telstra Media (was BigPond)	8402	42.60%	100	1454	39.50%	93
TOTAL Telstra Media Network	10374	52.60%	100	1752	47.50%	90
Ten Eyewitness News (TENplay) (from Apr14)	168	0.90%	100	31	0.80%	99
TENplay (Channel Ten) homepage (incl. other)	977	5.00%	100	240	6.50%	131
TENplay My TV	160	0.80%	100	16	0.40%	54
TOTAL Network Ten	1213	6.20%	100	265	7.20%	117
That's Life (from Oct15)	185	0.90%	100	19	0.50%	55
Time (from Jan13)	643	3.30%	100	194	5.30%	161
Today Show	251	1.30%	100	61	1.70%	130
Top Gear	166	0.80%	100	99	2.70%	319
Trading Post homepage (incl. other)	257	1.30%	100	34	0.90%	71
Trading Post Automotive	108	0.50%	100	17	0.50%	86
TOTAL Trading Post	337	1.70%	100	52	1.40%	82
Trading Room	47	0.20%	100	3	0.10%	32
Traveller (from Oct14)	577	2.90%	100	74	2.00%	69
tripadvisor	1698	8.60%	100	233	6.30%	73
Triple M (from Apr12)	823	4.20%	100	191	5.20%	124
Truelocal.com.au	1308	6.60%	100	168	4.60%	69
Tumblr (from Apr13)	2368	12.00%	100	533	14.40%	120
Turu (from Jan16)	75	0.40%	100	-
TV.com (from Jan13)	201	1.00%	100	27	0.70%	71
Twitter	5192	26.30%	100	1247	33.80%	128
V8 Supercars	309	1.60%	100	50	1.30%	86
[V] Music (from Apr15)	181	0.90%	100	50	1.40%	147
Vevo (from Apr15)	296	1.50%	100	83	2.30%	151
Village Cinemas	999	5.10%	100	221	6.00%	118
The Vine	77	0.40%	100	4	0.10%	26
Virtual Medical Centre (from Apr12)	72	0.40%	100	7	0.20%	53
Vogue Australia	398	2.00%	100	40	1.10%	53
WAtoday.com.au	743	3.80%	100	160	4.30%	115
weather.com.au	1231	6.20%	100	302	8.20%	131
Weatherzone	2838	14.40%	100	603	16.40%	114
Weekly Times Now (from Jan13)	94	0.50%	100	6	0.20%	36
thewest (The West Australian)	1320	6.70%	100	293	7.90%	119
Wheels (from Oct15)	101	0.50%	100	50	1.40%	264
Whereis.com.au	1455	7.40%	100	144	3.90%	53
Which Car (from Jan16)	106	0.50%	100	13	0.40%	67
Whitepages.com.au	1866	9.50%	100	160	4.30%	46
Who	136	0.70%	100	3	0.10%	11
Wide World of Sports (ninemsn)	1090	5.50%	100	130	3.50%	64
Woman's Day	367	1.90%	100	24	0.60%	35
Women's Health	167	0.80%	100	37	1.00%	120
Women's Health & Fitness (from Jul14)	103	0.50%	100	5	0.10%	28
The World Game (SBS)	221	1.10%	100	94	2.60%	228
Yahoo!7 Answers	1905	9.70%	100	410	11.10%	115
Yahoo!7 Entertainment (was Yahoo!7 the Music hype)	35	0.20%	100	11	0.30%	163
Yahoo!7 Finance	686	3.50%	100	166	4.50%	129
Yahoo!7 Groups	72	0.40%	100	10	0.30%	73
Yahoo!7 Lifestyle	616	3.10%	100	85	2.30%	73
Yahoo!7 Mail	2183	11.10%	100	488	13.20%	119
Yahoo!7 Messenger	293	1.50%	100	51	1.40%	93
Yahoo!7 Movies (was Yahoo!7 the Movies hype)	61	0.30%	100	19	0.50%	163
Yahoo!7 News	1767	9.00%	100	285	7.70%	86
Yahoo!7 Search	2047	10.40%	100	257	7.00%	67
Yahoo!7 Seven Sport	557	2.80%	100	95	2.60%	92
Yahoo!7 Total Travel	391	2.00%	100	78	2.10%	107
Yahoo!7 TV	731	3.70%	100	104	2.80%	76
Yahoo!7 TV Guide	274	1.40%	100	61	1.70%	119
Yahoo!7 TV Plus 7	744	3.80%	100	120	3.30%	86
TOTAL Yahoo!7 (excl. Pacific Magazines Sites Jul15)	8729	44.30%	100	1623	44.00%	99
Yellowpages.com.au	2515	12.80%	100	327	8.90%	69
YouTube	14601	74.10%	100	3349	90.90%	123
ZDNet (from Jan13)	190	1.00%	100	78	2.10%	219
Zomato (was Urbanspoon) (from Apr15)	1121	5.70%	100	270	7.30%	129
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Internet Last 7 Days

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
ALL INTERNET SITES VISITED IN THE LAST 7 DAYS (REVISED APR15) (WAM)
2dayFM (Sydney 104.1) (from Apr12)	84	0.40%	100	15	0.40%	98
2UE (Sydney 954) (from Jan15)	45	0.20%	100	4	0.10%	43
3AW (Melbourne 693) (from Jan15)	137	0.70%	100	18	0.50%	71
60 Minutes (9Now)	77	0.40%	100	13	0.30%	89
9Now (Channel 9) (was Jump-in (ninemsn)) (from Jan14)	569	2.90%	100	109	3.00%	102
A Current Affair (ninemsn)	90	0.50%	100	24	0.70%	146
ABC iView	1600	8.10%	100	353	9.60%	118
ABC News	3280	16.60%	100	783	21.20%	128
ABC TV	574	2.90%	100	137	3.70%	127
TOTAL ABC (revised Jan13)	4643	23.60%	100	1040	28.20%	120
The Advertiser (Adelaide Now) homepage (incl. other)	692	3.50%	100	144	3.90%	111
The Advertiser (Adelaide Now) Entertainment	56	0.30%	100	15	0.40%	147
The Advertiser (Adelaide Now) Sport	57	0.30%	100	11	0.30%	103
TOTAL The Advertiser (Adelaide Now)	758	3.80%	100	161	4.40%	113
AFL	1367	6.90%	100	401	10.90%	157
AFL Fantasy	91	0.50%	100	33	0.90%	194
The Age homepage (incl. other)	1899	9.60%	100	500	13.60%	141
The Age BusinessDay	293	1.50%	100	69	1.90%	125
The Age Digital Life (was The Age Technology)	151	0.80%	100	42	1.10%	148
The Age Entertainment	230	1.20%	100	52	1.40%	121
The Age Life & Style	250	1.30%	100	49	1.30%	104
The Age Sport	348	1.80%	100	86	2.30%	132
The Age Travel (until Sep14)	----	----
TOTAL The Age	2367	12.00%	100	604	16.40%	137
Agoda (from Jul13)	141	0.70%	100	16	0.40%	62
AirfaresFlights.com.au	58	0.30%	100	19	0.50%	176
Allrecipes Australia	335	1.70%	100	36	1.00%	57
TOTAL Allure Media	1069	5.40%	100	410	11.10%	205
AOL.com (from Jul12, revised Apr13)	85	0.40%	100	11	0.30%	72
Apple Music (excl. iTunes) (from Oct14)	329	1.70%	100	113	3.10%	184
AskMen	64	0.30%	100	31	0.80%	257
The Australian homepage (incl. other)	1393	7.10%	100	439	11.90%	168
The Australian Business Review	262	1.30%	100	72	1.90%	146
The Australian Technology (Australian Business Review)	50	0.30%	100	12	0.30%	133
TOTAL The Australian	1610	8.20%	100	501	13.60%	167
Australian Geographic (from Jul14)	117	0.60%	100	22	0.60%	99
Australian Women's Weekly	125	0.60%	100	4	0.10%	17
BabyCenter	189	1.00%	100	34	0.90%	98
TOTAL Bauer Media (from Apr15)	1095	5.60%	100	173	4.70%	84
BBC homepage (incl. other) (from Jul13)	885	4.50%	100	318	8.60%	192
BBC News (from Jul13)	903	4.60%	100	281	7.60%	166
BBC homepage (incl. News/other)	1478	7.50%	100	456	12.40%	165
BBC Sport (from Jan13)	293	1.50%	100	95	2.60%	174
TOTAL BBC	1708	8.70%	100	492	13.30%	154
beautyheaven (from Jul15, revised Jan16)	53	0.30%	100	5	0.10%	50
Best Recipes (from Jan13)	354	1.80%	100	21	0.60%	31
Better Homes and Gardens	176	0.90%	100	20	0.60%	62
BigPond Email	2532	12.90%	100	126	3.40%	27
BigPond Movies	109	0.60%	100	27	0.70%	134
BigPond News (until Sep13)	----	----
bikesales.com.au (from Jan13)	133	0.70%	100	41	1.10%	166
Bing Maps	127	0.60%	100	44	1.20%	185
Bing Search	1386	7.00%	100	257	7.00%	99
boatsales.com.au (from Jan13)	85	0.40%	100	10	0.30%	61
body+soul	95	0.50%	100	6	0.20%	32
Booking.com (from Jul13)	1151	5.80%	100	173	4.70%	81
Brisbane Times	647	3.30%	100	177	4.80%	147
The Bub Hub	74	0.40%	100	12	0.30%	85
Bureau of Meteorology (bom)	5531	28.10%	100	1049	28.50%	101
Burke's Backyard	173	0.90%	100	21	0.60%	66
Business Spectator	68	0.30%	100	21	0.60%	164
BuzzFeed (from Jul14)	1566	7.90%	100	378	10.30%	129
Canberra Times (from Jan13)	427	2.20%	100	75	2.00%	94
CarAdvice (from Jan12)	242	1.20%	100	84	2.30%	185
CareerOne	596	3.00%	100	152	4.10%	136
CarPoint	81	0.40%	100	18	0.50%	116
carsales.com.au	1020	5.20%	100	313	8.50%	164
TOTAL Carsales Network	1488	7.60%	100	428	11.60%	154
CarsGuide	291	1.50%	100	85	2.30%	157
Cartoon Network	44	0.20%	100	11	0.30%	133
TOTAL CBS Interactive	571	2.90%	100	239	6.50%	224
CNET.com.au	307	1.60%	100	126	3.40%	220
Coach (was ninemsn Health & Wellbeing)	159	0.80%	100	2	0.00%	5
Cosmopolitan	105	0.50%	100	11	0.30%	55
Courier-Mail homepage (incl. other)	1054	5.30%	100	231	6.30%	117
Courier-Mail BusinessDaily	68	0.30%	100	6	0.20%	50
Courier-Mail Entertainment	160	0.80%	100	26	0.70%	87
Courier-Mail Sport	130	0.70%	100	27	0.70%	112
Courier-Mail Travel	55	0.30%	100	-
TOTAL Courier-Mail	1276	6.50%	100	270	7.30%	113
Cricket Australia	590	3.00%	100	262	7.10%	238
Cricket - Wide World of Sports (ninemsn)	154	0.80%	100	51	1.40%	175
Crikey	205	1.00%	100	57	1.50%	149
Cudo	283	1.40%	100	32	0.90%	60
Daily Mail (Australian edition) (from Apr14)	421	2.10%	100	114	3.10%	144
dailymail.co.uk (from Apr12)	1546	7.80%	100	285	7.70%	99
TOTAL Daily Mail (from Apr14)	1770	9.00%	100	359	9.70%	108
The Daily Telegraph homepage (incl. other)	1777	9.00%	100	448	12.20%	135
The Daily Telegraph Entertainment	211	1.10%	100	23	0.60%	58
The Daily Telegraph Sport	195	1.00%	100	60	1.60%	165
TOTAL The Daily Telegraph	2030	10.30%	100	495	13.40%	130
Deals.com.au (from Apr15)	140	0.70%	100	10	0.30%	39
Dolly	51	0.30%	100	-
Domain	1987	10.10%	100	481	13.00%	129
Donna Hay (from Jul14)	85	0.40%	100	5	0.10%	30
Drive.com.au	194	1.00%	100	66	1.80%	181
TOTAL eBay	5834	29.60%	100	1405	38.10%	129
eHarmony	68	0.30%	100	12	0.30%	98
Elle (from Apr15)	65	0.30%	100	4	0.10%	30
ESPN (from Jan13)	203	1.00%	100	76	2.10%	199
ESPN cricinfo	344	1.70%	100	120	3.20%	186
ESPN FC	68	0.30%	100	29	0.80%	226
TOTAL ESPN	579	2.90%	100	210	5.70%	194
Essential Baby	433	2.20%	100	61	1.70%	75
Event Cinemas (was Greater Union)	1302	6.60%	100	315	8.50%	129
ExplorOz (from Jan12)	35	0.20%	100	1	0.00%	23
Facebook	14602	74.10%	100	3118	84.60%	114
TOTAL Fairfax Digital	6340	32.20%	100	1505	40.80%	127
TOTAL Fairfax Media Network	8637	43.80%	100	2064	56.00%	128
Famous	44	0.20%	100	-
Financial Review	1127	5.70%	100	429	11.60%	204
TOTAL First Digital Network	309	1.60%	100	84	2.30%	146
Flickr (from Oct12)	425	2.20%	100	112	3.10%	142
Food To Love (from Jul15)	75	0.40%	100	-
Football Federation Australia (from Oct13)	86	0.40%	100	35	0.90%	215
Footy Show - NRL (9Now)	57	0.30%	100	12	0.30%	109
Fox FM (Melbourne 101.9) (from Apr12)	143	0.70%	100	46	1.30%	172
Fox Sports	816	4.10%	100	242	6.60%	159
Fox Sports Pulse	327	1.70%	100	58	1.60%	95
GameSpot	153	0.80%	100	95	2.60%	331
Getprice	222	1.10%	100	38	1.00%	93
Girlfriend	34	0.20%	100	-
Gizmodo Australia	440	2.20%	100	215	5.80%	262
The Glow (from Jan15)	98	0.50%	100	6	0.20%	35
Gmail	7038	35.70%	100	1873	50.80%	142
goal.com	75	0.40%	100	57	1.60%	405
Good Food (from Jan13)	358	1.80%	100	75	2.00%	113
Google Hangouts (from Apr14)	296	1.50%	100	131	3.50%	236
Google Maps (revised Oct14)	8673	44.00%	100	2175	59.00%	134
Google News	588	3.00%	100	239	6.50%	218
Google Play Music (from Jan15)	283	1.40%	100	94	2.60%	178
Google Play website (from Jul14)	1313	6.70%	100	387	10.50%	158
Google Search	15668	79.50%	100	3156	85.60%	108
Google Shopping (from Apr15)	186	0.90%	100	49	1.30%	142
Google+ (revised Oct14)	2249	11.40%	100	575	15.60%	137
TOTAL Google	16608	84.30%	100	3377	91.60%	109
Gourmet Traveller	72	0.40%	100	5	0.10%	35
Groupon (from Apr12)	914	4.60%	100	193	5.20%	113
The Guardian (Australian edition) (from Jul13)	1965	10.00%	100	518	14.00%	141
Gumtree (from Jan14)	3858	19.60%	100	1007	27.30%	140
Guvera (from Jan15)	177	0.90%	100	53	1.40%	160
Healthy Food Guide (from Jul14)	72	0.40%	100	22	0.60%	164
Herald Sun homepage (incl. other)	1643	8.30%	100	357	9.70%	116
Herald Sun BusinessDaily	78	0.40%	100	16	0.40%	113
Herald Sun Entertainment	122	0.60%	100	24	0.60%	103
Herald Sun Sport	211	1.10%	100	36	1.00%	91
TOTAL Herald Sun	1837	9.30%	100	375	10.20%	109
Hit105 (Brisbane 105.3) (was b105) (from Apr12)	86	0.40%	100	20	0.50%	125
Hit92.9 (Perth 92.9) (from Apr12)	52	0.30%	100	4	0.10%	36
Home and Away	118	0.60%	100	40	1.10%	182
HomeLife	92	0.50%	100	11	0.30%	62
homesales.com.au (from Jan13)	162	0.80%	100	42	1.20%	141
Hotels.com (from Jul13)	342	1.70%	100	68	1.80%	106
Hotmail/Live/Outlook.com	6563	33.30%	100	1517	41.20%	124
Hoyts Cinema	1195	6.10%	100	325	8.80%	145
Huffington Post (Australian edition) (from Nov15)	1158	5.90%	100	232	6.30%	107
IGN AU	298	1.50%	100	158	4.30%	283
iHeartRadio (from Oct14)	111	0.60%	100	13	0.40%	62
imdb (from Apr15)	2042	10.40%	100	569	15.40%	149
Imgur (from Apr15)	711	3.60%	100	328	8.90%	246
Indeed (from Apr15)	1054	5.30%	100	298	8.10%	151
Instagram (from Jan13)	4903	24.90%	100	1294	35.10%	141
InvestSmart	47	0.20%	100	12	0.30%	137
Junkee (from Apr15)	179	0.90%	100	72	1.90%	214
Kidspot	723	3.70%	100	87	2.40%	64
Kotaku Australia	215	1.10%	100	113	3.10%	283
Lasoo	126	0.60%	100	34	0.90%	143
Lifehacker Australia	350	1.80%	100	126	3.40%	193
LifeStyle.com.au (from Apr14)	246	1.20%	100	13	0.40%	29
LinkedIn	2610	13.20%	100	790	21.40%	162
LinkMeJobs	115	0.60%	100	28	0.80%	131
LivingSocial	337	1.70%	100	45	1.20%	71
Lonely Planet	206	1.00%	100	74	2.00%	193
Luxury Escapes (from Apr15)	306	1.60%	100	10	0.30%	18
Mamamia	798	4.10%	100	37	1.00%	25
Marie Claire	86	0.40%	100	4	0.10%	23
Mashable Australia (from Jan15)	68	0.30%	100	20	0.60%	161
MeetUp (from Apr15)	168	0.90%	100	51	1.40%	162
Men's Health Australia	118	0.60%	100	73	2.00%	332
The Mercury	147	0.70%	100	37	1.00%	135
TOTAL Microsoft	9536	48.40%	100	2160	58.60%	121
Mix (Perth 94.5) (from Apr12)	64	0.30%	100	18	0.50%	149
The Monthly	98	0.50%	100	39	1.00%	211
moshtix	97	0.50%	100	16	0.40%	89
Motoring.com.au (from Jan13)	124	0.60%	100	45	1.20%	195
msn (not ninemsn) (from Jan15)	1796	9.10%	100	317	8.60%	94
MTV (from Apr15)	68	0.30%	100	24	0.70%	193
myDr (from Apr12)	142	0.70%	100	28	0.80%	106
MyShopping	284	1.40%	100	58	1.60%	109
Myspace	73	0.40%	100	12	0.30%	87
National Geographic (magazine) (from Jul14)	141	0.70%	100	24	0.60%	90
The New Daily (from Jan14)	545	2.80%	100	81	2.20%	80
New Idea	289	1.50%	100	70	1.90%	129
Newcastle Herald (from Jan13)	176	0.90%	100	19	0.50%	56
news.com.au homepage (incl. other)	1909	9.70%	100	491	13.30%	138
news.com.au Business	509	2.60%	100	100	2.70%	105
news.com.au Entertainment	755	3.80%	100	156	4.20%	110
news.com.au Money	172	0.90%	100	54	1.50%	168
news.com.au Technology	435	2.20%	100	134	3.60%	165
news.com.au Travel	382	1.90%	100	66	1.80%	92
TOTAL news.com.au	2999	15.20%	100	699	19.00%	125
TOTAL News Digital Media (revised Jan14, revised Oct14)	3531	17.90%	100	563	15.30%	85
TOTAL News Corp	8953	45.40%	100	1862	50.50%	111
Nine News (ninemsn)	1783	9.10%	100	292	7.90%	88
Nine News Weather	246	1.30%	100	67	1.80%	146
ninemsn Finance	205	1.00%	100	14	0.40%	36
ninemsn Food (from Apr15)	89	0.50%	100	-
ninemsn Homes	116	0.60%	100	4	0.10%	20
ninemsn Travel	48	0.20%	100	-
TOTAL NineMSN (excl. Microsoft, excl. Bauer Owned Sites Apr15)	5931	30.10%	100	1132	30.70%	102
TOTAL Mi9 (ninemsn/Microsoft (incl. Hotmail/Live/Outlook.com))	11870	60.20%	100	2533	68.70%	114
Nova FM (from Apr12)	487	2.50%	100	88	2.40%	97
NRL	627	3.20%	100	209	5.70%	179
Oasis Active	43	0.20%	100	14	0.40%	169
OzBargain	509	2.60%	100	229	6.20%	240
TOTAL Pacific Magazines (from Jul15)	791	4.00%	100	158	4.30%	107
Palace Cinemas (from Jul12)	227	1.20%	100	23	0.60%	55
Pandora (from Jul13)	568	2.90%	100	173	4.70%	163
Perth Now homepage (incl. other)	655	3.30%	100	172	4.70%	140
Perth Now BusinessDaily	78	0.40%	100	7	0.20%	45
Perth Now Entertainment	110	0.60%	100	3	0.10%	17
Perth Now Sport	53	0.30%	100	12	0.30%	121
TOTAL Perth Now	800	4.10%	100	181	4.90%	121
Pinterest (from Jan13)	3332	16.90%	100	372	10.10%	60
property.com.au (from Jan13)	246	1.20%	100	71	1.90%	154
Quickflix (from Oct14)	103	0.50%	100	15	0.40%	80
quicksales (from Jan13)	58	0.30%	100	21	0.60%	192
RACV (from Apr13)	173	0.90%	100	40	1.10%	122
Reader's Digest Australia (from Jan12)	236	1.20%	100	26	0.70%	59
realcommercial.com.au (from Jan13)	142	0.70%	100	36	1.00%	134
realestate.com.au	3035	15.40%	100	707	19.20%	125
TOTAL REA Group	3182	16.10%	100	741	20.10%	125
realestateview.com.au	174	0.90%	100	68	1.80%	208
RedBook	92	0.50%	100	23	0.60%	134
Reddit (from Apr15)	1141	5.80%	100	545	14.80%	255
Rotten Tomatoes (from Apr15)	353	1.80%	100	108	2.90%	164
RSVP	89	0.50%	100	26	0.70%	154
Rugby Heaven	83	0.40%	100	18	0.50%	113
Rugby League Week (from Jul15)	71	0.40%	100	31	0.80%	232
thesaturdaypaper.com.au (from Jul14)	139	0.70%	100	33	0.90%	129
SBS homepage (incl. other)	1021	5.20%	100	192	5.20%	101
SBS On Demand	802	4.10%	100	179	4.80%	119
TOTAL SBS Network	1701	8.60%	100	376	10.20%	118
Scoopon	701	3.60%	100	115	3.10%	88
Seek	2526	12.80%	100	764	20.70%	162
Sensis Search	61	0.30%	100	3	0.10%	24
TOTAL Sensis (revised Jan14)	2813	14.30%	100	328	8.90%	62
Sky News (from Jan14)	580	2.90%	100	93	2.50%	85
Sky News Weather (from Oct14)	179	0.90%	100	34	0.90%	101
Sky Racing (from Oct15)	137	0.70%	100	44	1.20%	171
Sky Sports (from Apr15)	126	0.60%	100	61	1.70%	258
Skype (from Jul13)	2038	10.30%	100	629	17.10%	165
SMH homepage (incl. other)	2878	14.60%	100	827	22.40%	154
SMH BusinessDay	546	2.80%	100	165	4.50%	161
SMH Digital Life (was SMH Technology)	165	0.80%	100	48	1.30%	156
SMH Entertainment	380	1.90%	100	73	2.00%	103
SMH Life & Style	319	1.60%	100	81	2.20%	136
SMH Sport	296	1.50%	100	98	2.70%	177
SMH Travel (until Sep14)	----	----
TOTAL SMH	3601	18.30%	100	988	26.80%	147
Smooth FM (from Nov15)	148	0.80%	100	18	0.50%	65
SoundCloud (from Oct14)	516	2.60%	100	200	5.40%	207
sourceforge	164	0.80%	100	97	2.60%	317
Sports Fan	137	0.70%	100	7	0.20%	28
Spotify (from Jul13)	1073	5.40%	100	356	9.70%	177
Spreets	128	0.60%	100	6	0.20%	27
stayz	244	1.20%	100	28	0.80%	62
Sunrise	340	1.70%	100	42	1.20%	67
SuperCoach - AFL	90	0.50%	100	43	1.20%	253
Swellnet	68	0.30%	100	13	0.40%	105
Take 5 (from Oct15)	72	0.40%	100	9	0.20%	68
taste.com.au	1914	9.70%	100	209	5.70%	59
Telstra Media Email (from Apr16)	572	2.90%	100	26	0.70%	24
TOTAL Telstra Email (incl. Telstra Media and BigPond Emails) (from Apr16)	3026	15.40%	100	167	4.50%	30
TOTAL Telstra Media (was BigPond)	6399	32.50%	100	1039	28.20%	87
TOTAL Telstra Media Network	7747	39.30%	100	1257	34.10%	87
Ten Eyewitness News (TENplay) (from Apr14)	101	0.50%	100	19	0.50%	102
TENplay (Channel Ten) homepage (incl. other)	533	2.70%	100	124	3.40%	124
TENplay My TV	99	0.50%	100	7	0.20%	40
TOTAL Network Ten	698	3.50%	100	147	4.00%	112
That's Life (from Oct15)	124	0.60%	100	9	0.30%	41
Time (from Jan13)	312	1.60%	100	110	3.00%	189
Today Show	149	0.80%	100	38	1.00%	137
Top Gear	90	0.50%	100	51	1.40%	303
Trading Post homepage (incl. other)	158	0.80%	100	18	0.50%	60
Trading Post Automotive	58	0.30%	100	9	0.20%	83
TOTAL Trading Post	201	1.00%	100	27	0.70%	71
Traveller (from Oct14)	235	1.20%	100	18	0.50%	42
tripadvisor	1020	5.20%	100	164	4.50%	86
Triple M (from Apr12)	544	2.80%	100	128	3.50%	126
Truelocal.com.au	525	2.70%	100	84	2.30%	85
Tumblr (from Apr13)	1498	7.60%	100	356	9.70%	127
TV.com (from Jan13)	75	0.40%	100	8	0.20%	54
Twitter	3537	18.00%	100	1031	28.00%	156
V8 Supercars	174	0.90%	100	36	1.00%	111
[V] Music (from Apr15)	109	0.60%	100	17	0.50%	84
Vevo (from Apr15)	228	1.20%	100	69	1.90%	161
Village Cinemas	612	3.10%	100	147	4.00%	128
The Vine	58	0.30%	100	4	0.10%	33
Virtual Medical Centre (from Apr12)	30	0.20%	100	4	0.10%	64
Vogue Australia	223	1.10%	100	19	0.50%	46
WAtoday.com.au	534	2.70%	100	118	3.20%	118
weather.com.au	1012	5.10%	100	257	7.00%	136
Weatherzone	2547	12.90%	100	545	14.80%	114
Weekly Times Now (from Jan13)	37	0.20%	100	3	0.10%	41
thewest (The West Australian)	771	3.90%	100	157	4.30%	109
Whereis.com.au	914	4.60%	100	96	2.60%	56
Whitepages.com.au	989	5.00%	100	68	1.80%	37
Who	57	0.30%	100	2	0.10%	23
Wide World of Sports (ninemsn)	557	2.80%	100	93	2.50%	90
Woman's Day	115	0.60%	100	4	0.10%	21
Women's Health	95	0.50%	100	16	0.40%	92
Women's Health & Fitness (from Jul14)	68	0.30%	100	5	0.10%	40
The World Game (SBS)	155	0.80%	100	86	2.30%	295
Yahoo!7 Answers	660	3.30%	100	130	3.50%	105
Yahoo!7 Finance	391	2.00%	100	78	2.10%	107
Yahoo!7 Lifestyle	248	1.30%	100	34	0.90%	73
Yahoo!7 Mail	1838	9.30%	100	405	11.00%	118
Yahoo!7 Messenger	214	1.10%	100	29	0.80%	72
Yahoo!7 News	1102	5.60%	100	176	4.80%	85
Yahoo!7 Search	1180	6.00%	100	151	4.10%	69
Yahoo!7 Seven Sport	261	1.30%	100	59	1.60%	122
Yahoo!7 Total Travel	145	0.70%	100	30	0.80%	109
Yahoo!7 TV	365	1.90%	100	51	1.40%	75
Yahoo!7 TV Guide	179	0.90%	100	54	1.50%	162
Yahoo!7 TV Plus 7	453	2.30%	100	75	2.00%	88
TOTAL Yahoo!7 (excl. Pacific Magazines Sites Jul15)	5946	30.20%	100	1094	29.70%	98
Yellowpages.com.au	1062	5.40%	100	152	4.10%	76
YouTube	12470	63.30%	100	3054	82.90%	131
ZDNet (from Jan13)	119	0.60%	100	55	1.50%	246
Zomato (was Urbanspoon) (from Apr15)	740	3.80%	100	233	6.30%	168
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Time spent by internet site

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
mn	mn
ALL INTERNET SITES DURATION (MINUTES) IN THE LAST 4 WEEKS (FROM JAN12, REVISED APR15)
3AW (Melbourne 693) (duration) (from Jan15)	0.13	0.07
9Now (Channel 9) (was Jump-in (ninemsn)) (duration) (from Jan14)	0.5	0.78
A Current Affair (ninemsn) (duration)	0.18	0.09
ABC iView (duration)	12.24	9.52
ABC News (duration)	9.51	16.8
ABC TV (duration)	0.2	0.11
TOTAL ABC (duration) (from Jan12, revised Jan13)	25.34	30.4
TOTAL The Advertiser (Adelaide Now) (duration)	0.92	0.5
AFL (duration)	3.56	3.77
AFL Fantasy (duration) (Jan-Sep12, from Dec12)	0.12	0.11
TOTAL The Age (duration)	41.49	49.4
Agoda (duration) (from Jul13)	0.24	0.36
Allrecipes Australia (duration)	0.14	0.1
TOTAL Allure Media (duration)	2.37	7.01
AOL.com (duration) (from Apr13)	0.17	0.04
TOTAL The Australian (duration)	12.07	15.08
Australian Geographic (duration) (from Jul14)	0.02	0.01
Australian Women's Weekly (duration)	0.03	0.01
TOTAL Bauer Media (duration) (from Apr15)	0.41	0.24
BBC homepage (incl. other) (duration) (from Jul13)	0.7	2.1
BBC News (duration) (from Jul13)	0.72	0.74
BBC homepage (incl. News/other) (duration)	1.42	2.84
BBC Sport (duration) (from Jan13)	0.52	0.28
TOTAL BBC (duration)	2	3.14
beautyheaven (duration) (from Jul15, revised Jan16)	0.04	0.02
Best Recipes (duration) (from Jan13)	0.13	0.03
Better Homes and Gardens (duration)	0.1	0.11
Bing Maps (duration) (until Jun16, Aug16)	0.04	0.07
Bing Search (duration)	2.34	3.94
body+soul (duration)	0.05	0.01
Booking.com (duration) (from Jul13)	2.33	1.53
Brisbane Times (duration)	1.64	1.78
The Bub Hub (duration)	0.03	0.02
Bureau of Meteorology (bom) (duration)	77.6	53.6
Burke's Backyard (duration)	0.06	0.06
BuzzFeed (duration) (from Jul14)	1.79	1.18
Canberra Times (duration) (from Jan13)	2.94	1.31
CarAdvice (duration)	0.24	0.32
CareerOne (duration)	0.45	0.68
CarPoint (duration)	0.14	0.05
carsales.com.au (duration)	2.58	3.75
TOTAL Carsales Network (duration)	3.45	4.81
CarsGuide (duration)	0.36	0.31
TOTAL CBS Interactive (duration)	0.69	1.5
CNET.com.au (duration)	0.13	0.22
Coach (was ninemsn Health & Wellbeing) (duration)	0.11	0.01
Cosmopolitan (duration) (Jan-Feb12, Apr-May12, Jul12-Mar15, from May15)	0.04	0.02
TOTAL Courier-Mail (duration)	3.93	1.56
Cricket Australia (duration)	0.89	1.55
Crikey (duration)	0.11	0.14
Cudo (duration)	0.17	0.06
dailymail.co.uk (duration) (from Apr12)	6.35	2.76
TOTAL The Daily Telegraph (duration)	4.17	1.41
Deals.com.au (duration) (from Apr15)	0.08	0.03
Domain (duration)	2.69	1.93
Donna Hay (duration) (from Jul14)	0.02	0
Drive.com.au (duration)	0.15	0.24
TOTAL eBay (duration)	40.06	36.97
ESPN (duration) (from Jan13)	3.54	8.16
ESPN cricinfo (duration)	1.53	3.18
TOTAL ESPN (duration)	5.13	11.38
Essential Baby (duration)	0.13	0.1
Event Cinemas (was Greater Union) (duration)	0.99	0.86
ExplorOz (duration)	0.18	0.07
Facebook (duration)	371.52	330.6
TOTAL Fairfax Digital (duration)	20.17	25.17
TOTAL Fairfax Media Network (duration)	93.97	96.43
Famous (duration) (Jan-Apr12, from Jun12)	0.03	0.01
Financial Review (duration)	1.43	4.9
TOTAL First Digital Network (duration)	0.22	0.29
Flickr (duration) (from Oct12)	0.47	0.38
Food To Love (duration) (from Jul15)	0.03	0.01
Fox FM (Melbourne 101.9) (duration) (from Apr12)	0.03	0.04
Fox Sports (duration)	2.65	5.58
Fox Sports Pulse (duration)	1.35	0.6
GameSpot (duration)	0.19	0.72
Getprice (duration)	0.07	0.06
Gizmodo Australia (duration)	1.36	3.48
The Glow (duration) (Jan15-Jun16)	0.34	0.1
Gmail (duration)	85.02	87.37
Good Food (duration) (from Jan13)	0.18	0.11
Google Hangouts (duration) (from Apr14)	2.14	7.12
Google Maps (duration) (revised Oct14)	12.39	19.23
Google News (duration)	13.55	18.63
Google Play website (duration) (from Jul14)	0.52	0.87
Google Search (duration)	130.67	162.47
Google Shopping (duration) (from Apr15)	0.02	0.02
Google+ (duration) (revised Oct14)	0.78	0.67
TOTAL Google (duration)	429.62	587.62
Gourmet Traveller (duration)	0.04	0.03
Groupon (duration) (from Apr12)	0.99	0.48
The Guardian (Australian edition) (duration) (from Jul13)	6.32	3.58
Gumtree (duration) (from Jan14)	15.83	44.22
Healthy Food Guide (duration) (from Jul14)	0.05	0.03
TOTAL Herald Sun (duration)	8.12	4.79
HomeLife (duration)	0.04	0.02
homesales.com.au (duration) (from Jan13)	0.15	0.08
Hotels.com (duration) (from Jul13)	0.43	0.46
Hotmail/Live/Outlook.com (duration)	32.92	32.61
Hoyts Cinema (duration)	0.64	0.89
Huffington Post (Australian edition) (duration) (from Nov15)	0.43	0.46
IGN AU (duration)	0.41	1.6
imdb (duration) (from Apr15)	3.76	7.07
Imgur (duration) (from Apr15)	2.81	7.64
Indeed (duration) (from Apr15)	0.57	0.95
Instagram (duration) (from Jan13)	5.34	8.68
Junkee (duration) (from Apr15)	0.24	0.41
Kidspot (duration)	0.32	0.2
Kotaku Australia (duration)	0.15	0.38
Lasoo (duration)	0.08	0.09
Lifehacker Australia (duration)	0.19	0.43
LifeStyle.com.au (duration) (from Apr14)	0.22	0.12
LinkedIn (duration)	3.4	5.48
LivingSocial (duration)	0.28	0.13
Lonely Planet (duration)	0.09	0.15
Luxury Escapes (duration) (from Apr15)	0.27	0.05
Mamamia (duration)	1.29	0.2
Marie Claire (duration)	0.03	0
MeetUp (duration) (from Apr15)	0.55	0.4
Men's Health Australia (duration)	0.05	0.16
The Mercury (duration)	0.77	0.44
TOTAL Microsoft (duration)	62.26	55.36
The Monthly (duration)	0.06	0.09
Motoring.com.au (duration) (from Jan13)	0.16	0.58
msn (not ninemsn) (duration) (from Jan15)	23.97	14.36
myDr (duration) (from Apr12)	0.07	0.04
MyShopping (duration)	0.06	0.04
Myspace (duration)	0.02	0.01
National Geographic (magazine) (duration) (from Jul14)	0.1	0.05
The New Daily (duration) (from Jan14)	1.68	0.76
New Idea (duration)	0.12	0.11
Newcastle Herald (duration) (from Jan13)	0.21	0.09
news.com.au homepage (incl. other) (duration)	20.47	21.12
news.com.au Business (duration)	0.61	1.12
news.com.au Entertainment (duration)	0.88	0.72
news.com.au Money (duration)	0.07	0.04
news.com.au Technology (duration)	0.45	0.65
news.com.au Travel (duration)	0.4	0.39
TOTAL news.com.au (duration)	22.89	24.05
TOTAL News Digital Media (duration) (revised Jan14, revised Oct14)	3.66	2.38
TOTAL News Corp (duration)	59.07	57.43
Nine News (ninemsn) (duration)	2.96	0.88
Nine News Weather (duration)	0.63	0.79
ninemsn Finance (duration)	0.18	0.07
ninemsn Food (duration) (Apr15-Jun16)	0.1	0
ninemsn Homes (duration)	0.11	0.02
TOTAL NineMSN (excl. Microsoft, excl. Bauer Owned Sites Apr15) (duration)	82.46	12.75
TOTAL Mi9 (ninemsn/Microsoft (incl. Hotmail/Live/Outlook.com)) (duration)	151.08	70.87
NRL (duration)	1.06	1.6
OzBargain (duration)	1.07	3.77
TOTAL Pacific Magazines (duration) (from Jul15)	0.37	0.38
Palace Cinemas (duration) (from Jul12)	0.15	0.11
Pandora (duration) (from Jul13)	2.82	2.44
TOTAL Perth Now (duration)	2.52	7.22
Pinterest (duration) (from Jan13)	6.58	1.66
property.com.au (duration) (from Jan13)	0.1	0.06
Quickflix (duration) (from Oct14)	0.15	0.01
RACV (duration) (from Apr13)	0.18	0.08
Reader's Digest Australia (duration)	0.54	0.1
realcommercial.com.au (duration) (from Jan13)	0.14	0.17
realestate.com.au (duration)	18.63	20.17
TOTAL REA Group (duration)	18.86	20.4
realestateview.com.au (duration)	0.22	0.63
RedBook (duration)	0.14	0.17
Reddit (duration) (from Apr15)	7.51	25.13
Rotten Tomatoes (duration) (from Apr15)	0.13	0.2
RSVP (duration)	0.57	0.76
Rugby Heaven (duration)	0.06	0.07
Rugby League Week (duration) (from Jul15)	0.02	0.04
thesaturdaypaper.com.au (duration) (from Jul14)	0.16	0.22
SBS homepage (incl. other) (duration)	0.79	0.81
SBS On Demand (duration)	0.99	1.29
TOTAL SBS Network (duration)	2.15	2.47
Scoopon (duration)	0.5	0.21
Seek (duration)	5.66	11.15
Sensis Search (duration)	0.05	0.01
TOTAL Sensis (duration) (revised Jan14)	2.21	2.04
Sky News (duration) (from Jan14)	0.65	0.34
Sky News Weather (duration) (from Oct14)	0.04	0.01
Sky Racing (duration) (from Oct15)	5.49	8.48
Skype (duration) (from Jul13)	1.63	1.82
TOTAL SMH (duration)	29.16	20.46
Smooth FM (duration) (from Nov15)	0.04	0.02
SoundCloud (duration) (from Oct14)	0.37	0.54
sourceforge (duration)	0.12	0.3
Sports Fan (duration)	0.1	0.01
Spotify (duration) (from Jul13)	0.38	0.66
Spreets (duration)	0.01	0
stayz (duration)	0.76	0.63
Sunrise (duration)	0.2	0.07
taste.com.au (duration)	1.71	0.55
Telstra Media Email (duration) (from Apr16)	0.89	0.02
TOTAL Telstra Email (incl. Telstra Media and BigPond Emails) (duration) (from Apr16)	15.34	3.44
TOTAL Telstra Media (was BigPond) (duration)	30.59	12.95
TOTAL Telstra Media Network (duration)	32.91	15.02
Ten Eyewitness News (TENplay) (duration) (from Apr14)	0.06	0.04
TENplay (Channel Ten) homepage (incl. other) (duration)	1.31	1.41
TOTAL Network Ten (duration)	1.37	1.46
That's Life (duration) (from Oct15)	0.06	0.03
Time (duration) (from Jan13)	0.11	0.09
Today Show (duration)	0.04	0.04
TOTAL Trading Post (duration)	0.11	0.03
Traveller (duration) (from Oct14)	0.2	0.06
tripadvisor (duration)	0.83	0.31
Triple M (duration) (from Apr12)	0.53	1.07
Truelocal.com.au (duration)	0.15	0.09
Tumblr (duration) (from Apr13)	11.51	4.08
TV.com (duration) (from Jan13)	0.14	0.01
Twitter (duration)	17.72	50.13
V8 Supercars (duration)	0.14	0.15
[V] Music (duration) (Apr15-Jul16)	0.01	0.03
Village Cinemas (duration)	0.55	0.49
Vogue Australia (duration)	0.05	0.01
WAtoday.com.au (duration)	0.68	0.71
Weatherzone (duration)	12.02	14.1
thewest (The West Australian) (duration)	1.17	1.18
Whereis.com.au (duration)	0.46	0.14
Whitepages.com.au (duration)	0.7	0.84
Who (duration)	0.03	0
Wide World of Sports (ninemsn) (duration)	1.45	0.2
Woman's Day (duration)	0.03	0.01
Yahoo!7 Answers (duration)	0.39	0.76
Yahoo!7 Finance (duration)	0.42	0.33
Yahoo!7 Lifestyle (duration)	0.19	0.19
Yahoo!7 Mail (duration)	13.37	8.53
Yahoo!7 News (duration)	1.29	1.18
Yahoo!7 Search (duration)	1.14	0.36
Yahoo!7 Seven Sport (duration)	0.32	0.34
Yahoo!7 Total Travel (duration)	0.06	0.03
Yahoo!7 TV (duration)	0.26	0.3
Yahoo!7 TV Guide (duration)	0.39	0.9
Yahoo!7 TV Plus 7 (duration)	1.21	0.78
TOTAL Yahoo!7 (excl. Pacific Magazines Sites Jul15) (duration)	26.11	18.65
Yellowpages.com.au (duration)	0.86	0.95
YouTube (duration)	184.39	291
ZDNet (duration) (from Jan13)	0.23	0.55
Zomato (was Urbanspoon) (duration) (from Apr15)	0.45	0.46
Some population estimates are based on a partial sample.
Some population estimates feature non-standard adjustment.
Means calculated from all values, including zero.
Some percentages and indices have been suppressed as they are out of context (a mix of quantified / non-quantified values)
Roy Morgan Research Ltd., Melbourne, Australia

Websites visited on Mobile_Tabl

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
USED INTERNET VIA MOBILE PHONE OR TABLET IN THE LAST 4 WEEKS (REVISED OCT14, APR15)
Used Internet via Mobile Phone L4w	13334	67.70%	100	3110	84.40%	125
Used Internet via Tablet L4w	8298	42.10%	100	1643	44.60%	106
Used Internet via Mobile Phone or Tablet L4w	14550	73.80%	100	3189	86.50%	117
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia
ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
NEWS & NEWSPAPER SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Financial Review	326	1.70%	100	131	3.60%	215
The Australian	568	2.90%	100	199	5.40%	187
SMH (Sydney Morning Herald)	1600	8.10%	100	480	13.00%	160
The Daily Telegraph	695	3.50%	100	165	4.50%	127
The Age	1005	5.10%	100	304	8.20%	162
Herald Sun	762	3.90%	100	162	4.40%	113
Courier-Mail	475	2.40%	100	106	2.90%	120
Brisbane Times	397	2.00%	100	135	3.70%	181
Perth Now	447	2.30%	100	134	3.60%	160
WAtoday.com.au	320	1.60%	100	73	2.00%	122
thewest (The West Australian)	341	1.70%	100	70	1.90%	110
The Advertiser (Adelaide Now)	226	1.10%	100	50	1.30%	117
The Mercury	81	0.40%	100	23	0.60%	149
thesaturdaypaper.com.au (from Apr14)	100	0.50%	100	22	0.60%	120
Daily Mail (Australian edition) (from Apr14)	302	1.50%	100	84	2.30%	148
The Guardian (Australian edition) (from Apr14)	1166	5.90%	100	322	8.70%	148
ABC News (from Oct13)	2190	11.10%	100	574	15.60%	140
Nine News (ninemsn)	813	4.10%	100	156	4.20%	103
Yahoo!7 News (from Oct13)	482	2.40%	100	81	2.20%	90
Ten Eyewitness News (TENplay) (from Apr14)	62	0.30%	100	15	0.40%	130
BBC (from Oct13)	571	2.90%	100	219	5.90%	205
Sky News (from Jan14)	298	1.50%	100	70	1.90%	126
BigPond News (Oct12-Sep13)	----	----
news.com.au	1173	6.00%	100	358	9.70%	163
Total News & Newspaper Sites Visited via Mobile Phone or Tablet - L7d	7526	38.20%	100	1808	49.10%	128
ONLINE COMMUNITIES & SOCIAL NETWORKS SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Facebook	11201	56.80%	100	2655	72.00%	127
Google+	1630	8.30%	100	448	12.20%	147
Google Hangouts (from Apr14)	246	1.20%	100	110	3.00%	239
Skype (from Apr13)	1186	6.00%	100	387	10.50%	174
Twitter	2663	13.50%	100	845	22.90%	170
YouTube	8572	43.50%	100	2369	64.30%	148
Total Online Communities & Social Networks Sites Visited via Mobile Phone or Tablet - L7d	12719	64.50%	100	2957	80.20%	124
SEARCH SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Bing Search	441	2.20%	100	105	2.80%	127
Google Search	11616	58.90%	100	2728	74.00%	126
Sensis Search	36	0.20%	100	3	0.10%	38
Total Search Sites Visited via Mobile Phone or Tablet - L7d	11908	60.40%	100	2776	75.30%	125
DIRECTORY SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Google Maps	6933	35.20%	100	1909	51.80%	147
Truelocal.com.au	234	1.20%	100	46	1.30%	106
Whereis.com.au	435	2.20%	100	67	1.80%	83
Whitepages.com.au	439	2.20%	100	45	1.20%	55
Yellowpages.com.au	464	2.40%	100	92	2.50%	106
Total Directory Sites Visited via Mobile Phone or Tablet - L7d	7412	37.60%	100	1968	53.40%	142
ONLINE SHOPPING & AUCTIONS SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Cudo	137	0.70%	100	19	0.50%	75
eBay	3588	18.20%	100	976	26.50%	146
Total Online Shopping & Auctions Sites Visited via Mobile Phone or Tablet - L7d	5114	26.00%	100	1256	34.10%	131
AUTOMOTIVE SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
CarsGuide	179	0.90%	100	79	2.10%	235
Drive.com.au	82	0.40%	100	34	0.90%	223
Total Automotive Sites Visited via Mobile Phone or Tablet - L7d	1061	5.40%	100	351	9.50%	177

REAL ESTATE & RENOVATION SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Domain	1237	6.30%	100	335	9.10%	145
realestate.com.au	2018	10.20%	100	498	13.50%	132
Total Real Estate & Renovation Sites Visited via Mobile Phone or Tablet - L7d	2651	13.50%	100	661	17.90%	133
SPORT SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
AFL	1041	5.30%	100	350	9.50%	180
Fox Sports	433	2.20%	100	147	4.00%	181
NRL	471	2.40%	100	191	5.20%	217
V8 Supercars	95	0.50%	100	31	0.80%	175
Wide World of Sports (ninemsn)	267	1.40%	100	73	2.00%	146
Total Sport Sites Visited via Mobile Phone or Tablet - L7d	2916	14.80%	100	942	25.60%	173
OTHER SITES VISITED VIA MOBILE PHONE OR TABLET IN THE LAST 7 DAYS (FROM OCT12, REVISED OCT14, APR15)
Good Food Guide	189	1.00%	100	54	1.50%	151
Hotmail/Live/Outlook.com	4651	23.60%	100	1185	32.10%	136
moshtix	60	0.30%	100	15	0.40%	137
RSVP	55	0.30%	100	23	0.60%	220
Time (from Jul14)	151	0.80%	100	59	1.60%	209
Trading Post	97	0.50%	100	10	0.30%	58
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia

Music Streaming

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
MUSIC STREAMING LAST 4 WEEKS (FROM OCT12, REVISED APR15)
Spotify Site Visited L4w (from Jul13)	1227	6.20%	100	423	11.50%	184
Spotify App Used via Mobile Phone L4w (from Jul13)	1396	7.10%	100	455	12.30%	174
Spotify App Used via Tablet L4w (from Jul13)	454	2.30%	100	125	3.40%	147
Spotify App Used via Mobile Phone or Tablet L4w (from Jul13)	1512	7.70%	100	467	12.70%	165
TOTAL Spotify L4w (from Jul13)	1923	9.80%	100	630	17.10%	175
Pandora Site Visited L4w (from Jul13)	671	3.40%	100	185	5.00%	148
Pandora App Used via Mobile Phone L4w (from Jul13)	601	3.00%	100	175	4.80%	156
Pandora App Used via Tablet L4w (from Jul13)	203	1.00%	100	27	0.70%	72
Pandora App Used via Mobile Phone or Tablet L4w (from Jul13)	671	3.40%	100	178	4.80%	142
TOTAL Pandora L4w (from Jul13)	989	5.00%	100	252	6.80%	136
TuneIn Radio App Used via Mobile Phone L4w (from Oct12)	385	2.00%	100	103	2.80%	142
TuneIn Radio App Used via Tablet L4w (from Oct12)	174	0.90%	100	39	1.10%	120
TuneIn Radio App Used via Mobile Phone or Tablet L4w (from Oct12)	464	2.40%	100	112	3.00%	128
Apple Music (excl. iTunes) Site Visited L4w (from Oct14)	389	2.00%	100	121	3.30%	166
Apple Music (excl. iTunes) App Used via Mobile Phone L4w (from Oct14)	505	2.60%	100	144	3.90%	153
Apple Music (excl. iTunes) App Used via Tablet L4w (from Oct14)	199	1.00%	100	42	1.10%	113
Apple Music (excl. iTunes) App Used via Mobile Phone or Tablet L4w (from Oct14)	567	2.90%	100	152	4.10%	143
TOTAL Apple Music (excl. iTunes) L4w (from Oct14)	764	3.90%	100	214	5.80%	150
SoundCloud Site Visited L4w (from Oct14)	730	3.70%	100	288	7.80%	211
SoundCloud App Used via Mobile Phone L4w (from Jan15)	414	2.10%	100	165	4.50%	214
SoundCloud App Used via Tablet L4w (from Jan15)	110	0.60%	100	29	0.80%	141
SoundCloud App Used via Mobile Phone or Tablet L4w (from Jan15)	440	2.20%	100	166	4.50%	201
TOTAL SoundCloud L4w (from Oct14)	969	4.90%	100	378	10.30%	209
iHeartRadio Site Visited L4w (from Oct14)	154	0.80%	100	24	0.70%	84
iHeartRadio App Used via Mobile Phone L4w (from Jan15)	158	0.80%	100	32	0.90%	109
iHeartRadio App Used via Mobile Phone or Tablet L4w (from Jan15)	192	1.00%	100	38	1.00%	105
TOTAL iHeartRadio L4w (from Oct14)	260	1.30%	100	50	1.30%	102
Google Play Music Site Visited L4w (from Jan15)	339	1.70%	100	113	3.10%	179
Google Play Music App Used via Mobile Phone L4w (from Jan15)	437	2.20%	100	162	4.40%	198
Google Play Music App Used via Tablet L4w (from Jan15)	134	0.70%	100	53	1.40%	210
Google Play Music App Used via Mobile Phone or Tablet L4w (from Jan15)	486	2.50%	100	173	4.70%	191
TOTAL Google Play Music L4w (from Jan15)	640	3.20%	100	216	5.90%	180
Guvera Site Visited L4w (from Jan15)	201	1.00%	100	56	1.50%	149
Guvera App Used via Mobile Phone L4w (from Jan15)	112	0.60%	100	24	0.60%	115
Guvera App Used via Mobile Phone or Tablet L4w (from Jan15)	130	0.70%	100	24	0.70%	99
TOTAL Guvera L4w (from Jan15)	275	1.40%	100	70	1.90%	136
Vevo Site Visited L4w	296	1.50%	100	83	2.30%	151
[V] Music Site Visited L4w	181	0.90%	100	50	1.40%	147
Shazam App Used via Mobile Phone L4w (from Jul16)	732	3.70%	100	178	4.80%	130
Shazam App Used via Mobile Phone or Tablet Computer L4w (from Jul16)	752	3.80%	100	178	4.80%	126
YouTube Music App Used via Mobile Phone L4w (from Jul16)	639	3.20%	100	196	5.30%	164
YouTube Music App Used via Tablet Computer L4w (from Jul16)	258	1.30%	100	78	2.10%	161
YouTube Music App Used via Mobile Phone or Tablet Computer L4w (from Jul16)	717	3.60%	100	195	5.30%	146
MUSIC STREAMING LAST 7 DAYS (FROM OCT12, REVISED APR15)
Spotify Site Visited L7d (from Jul13)	1073	5.40%	100	356	9.70%	177
Spotify App Used via Mobile Phone L7d (from Jul13)	991	5.00%	100	306	8.30%	165
Spotify App Used via Tablet L7d (from Jul13)	319	1.60%	100	83	2.30%	140
Spotify App Used via Mobile Phone or Tablet L7d (from Jul13)	1067	5.40%	100	307	8.30%	154
TOTAL Spotify L7d (from Jul13)	1550	7.90%	100	493	13.40%	170
Pandora Site Visited L7d (from Jul13)	568	2.90%	100	173	4.70%	163
Pandora App Used via Mobile Phone L7d (from Jul13)	380	1.90%	100	114	3.10%	161
Pandora App Used via Tablet L7d (from Jul13)	126	0.60%	100	21	0.60%	88
Pandora App Used via Mobile Phone or Tablet L7d (from Jul13)	423	2.10%	100	115	3.10%	145
TOTAL Pandora L7d (from Jul13)	747	3.80%	100	198	5.40%	141
TuneIn Radio App Used via Mobile Phone L7d (from Oct12)	223	1.10%	100	79	2.20%	190
TuneIn Radio App Used via Tablet L7d (from Oct12)	126	0.60%	100	23	0.60%	99
TuneIn Radio App Used via Mobile Phone or Tablet L7d (from Oct12)	285	1.40%	100	88	2.40%	165
Apple Music (excl. iTunes) Site Visited L7d (from Oct14)	329	1.70%	100	113	3.10%	184
Apple Music (excl. iTunes) App Used via Mobile Phone L7d (from Oct14)	301	1.50%	100	101	2.70%	180
Apple Music (excl. iTunes) App Used via Tablet L7d (from Oct14)	136	0.70%	100	36	1.00%	143
Apple Music (excl. iTunes) App Used via Mobile Phone or Tablet L7d (from Oct14)	344	1.70%	100	108	2.90%	169
TOTAL Apple Music (excl. iTunes) L7d (from Oct14)	543	2.80%	100	175	4.80%	173
SoundCloud Site Visited L7d (from Oct14)	516	2.60%	100	200	5.40%	207
SoundCloud App Used via Mobile Phone L7d (from Jan15)	249	1.30%	100	118	3.20%	253
SoundCloud App Used via Tablet L7d (from Jan15)	74	0.40%	100	25	0.70%	185
SoundCloud App Used via Mobile Phone or Tablet L7d (from Jan15)	257	1.30%	100	118	3.20%	245
TOTAL SoundCloud L7d (from Oct14)	644	3.30%	100	258	7.00%	214
iHeartRadio Site Visited L7d (from Oct14)	111	0.60%	100	13	0.40%	62
iHeartRadio App Used via Mobile Phone L7d (from Jan15)	73	0.40%	100	10	0.30%	73
iHeartRadio App Used via Mobile Phone or Tablet L7d (from Jan15)	91	0.50%	100	15	0.40%	89
TOTAL iHeartRadio L7d (from Oct14)	164	0.80%	100	21	0.60%	70
Google Play Music Site Visited L7d (from Jan15)	283	1.40%	100	94	2.60%	178
Google Play Music App Used via Mobile Phone L7d (from Jan15)	237	1.20%	100	91	2.50%	204
Google Play Music App Used via Mobile Phone or Tablet L7d (from Jan15)	258	1.30%	100	97	2.60%	201
TOTAL Google Play Music L7d (from Jan15)	425	2.20%	100	142	3.90%	179
Guvera Site Visited L7d (from Jan15)	177	0.90%	100	53	1.40%	160
Guvera App Used via Mobile Phone L7d (from Jan15)	60	0.30%	100	13	0.40%	116
Guvera App Used via Mobile Phone or Tablet L7d (from Jan15)	75	0.40%	100	13	0.40%	94
TOTAL Guvera L7d (from Jan15)	217	1.10%	100	56	1.50%	138
Vevo Site Visited L7d	228	1.20%	100	69	1.90%	161
[V] Music Site Visited L7d	109	0.60%	100	17	0.50%	84
Shazam App Used via Mobile Phone L7d (from Jul16)	395	2.00%	100	80	2.20%	108
Shazam App Used via Mobile Phone or Tablet Computer L7d (from Jul16)	407	2.10%	100	80	2.20%	105
YouTube Music App Used via Mobile Phone L7d (from Jul16)	387	2.00%	100	82	2.20%	113
YouTube Music App Used via Mobile Phone or Tablet Computer L7d (from Jul16)	449	2.30%	100	82	2.20%	98
Some population estimates are based on a partial sample.
Roy Morgan Research Ltd., Melbourne, Australia

Internet Activities_Attitudes

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
TOTAL have Fixed or Mobile Broadband (From January 2013)	16447	83.50%	100	3228	87.60%	105
WHETHER EVER ACCESSED THE INTERNET
TOTAL Ever Accessed the Internet	18657	94.70%	100	3629	98.50%	104
TOTAL Never Accessed the Internet	1048	5.30%	100	59	1.60%	30
WHERE MAINLY USED THE INTERNET IN LAST 3 MONTHS
Home	15952	80.90%	100	3102	84.20%	104
Work	5039	25.60%	100	1213	32.90%	129
Educational institution	1377	7.00%	100	365	9.90%	142
Library	1013	5.10%	100	286	7.70%	151
Friend's place	1946	9.90%	100	493	13.40%	135
Wireless Hotspot	2203	11.20%	100	485	13.20%	118
Other	551	2.80%	100	113	3.10%	110
TOTAL have used the Internet in the last 3 months	17509	88.80%	100	3392	92.00%	104
TOTAL haven't used the Internet in the last 3 months	122	0.60%	100	13	0.40%	57
Can't say	1027	5.20%	100	224	6.10%	117
TOTAL Ever Accessed the Internet	18657	94.70%	100	3629	98.50%	104
SUMMARY - INTERNET ACTIVITIES DONE IN THE LAST 4 WEEKS
TOTAL - Did one or more general activities online in the last 4 weeks	11470	58.20%	100	2516	68.30%	117
TOTAL - Did one or more communication activities online in the last 4 weeks	14745	74.80%	100	3031	82.30%	110
TOTAL - Did one or more banking & finance activities online in the last 4 weeks	12005	60.90%	100	2508	68.10%	112
TOTAL - Did one or more buying, selling, shopping activities online in the last 4 weeks	9859	50.00%	100	1997	54.20%	108
TOTAL - Did one or more blogs & online communities activities online in the last 4 weeks	10182	51.70%	100	2242	60.80%	118
TOTAL - Did one or more other interactive activities online in the last 4 weeks	4150	21.10%	100	891	24.20%	115
TOTAL - Did one or more research & information activities online in the last 4 weeks	13602	69.00%	100	2789	75.70%	110
TOTAL - Did one or more entertainment & amusement activities online in the last 4 weeks	12481	63.30%	100	2941	79.80%	126
TOTAL - Did one or more advertising activities online in the last 4 weeks	5806	29.50%	100	1245	33.80%	115
TOTAL - Did one or more internet activities online in the last 4 weeks	16296	82.70%	100	3247	88.10%	107
TECHNOLOGY ADOPTION SEGMENTS
Technology Early Adopters	3742	19.00%	100	1183	32.10%	169
Professional Technology Mainstream	3411	17.30%	100	403	10.90%	63
Digital Life	2990	15.20%	100	1068	29.00%	191
Older Tech Explorers	1726	8.80%	100	236	6.40%	73
Technology Traditionalists	4681	23.80%	100	477	12.90%	54
Technophobes	3156	16.00%	100	322	8.70%	55
TOTAL have a smartphone as main mobile phone	15528	78.80%	100	3323	90.20%	114
MOBILE PHONE ATTITUDES - AGREE
I need a mobile phone to help me juggle my work and personal life	10424	52.90%	100	2568	69.70%	132
I love being able to contact my friends wherever I am	13736	69.70%	100	2928	79.50%	114
I need a mobile phone for my personal security	10754	54.60%	100	1912	51.90%	95
I need a mobile phone to help me co-ordinate my social life	9055	46.00%	100	2351	63.80%	139
I can't live without a mobile phone	7403	37.60%	100	1817	49.30%	131
I'm happy to receive ads on my mobile phone that are relevant to me	2969	15.10%	100	770	20.90%	139
I'd be interested in receiving ads on my mobile phone if this reduced my phone bill	6638	33.70%	100	1725	46.80%	139
ADDITIONAL INTERNET ATTITUDES - AGREE
I feel comfortable giving my personal details over the internet	4922	25.00%	100	1427	38.70%	155
I like to surf the net while watching TV	8324	42.20%	100	2388	64.80%	153
I keep my computer up to date with security software	12845	65.20%	100	2585	70.10%	108
I regularly delete cookies	8963	45.50%	100	1883	51.10%	112
I only buy from online retailers I know	10570	53.60%	100	2206	59.90%	112
I only buy from Australian online stores	4146	21.00%	100	779	21.10%	100
I research products and services online but buy offline	8965	45.50%	100	1948	52.80%	116
I often notice advertising when I watch videos online	5610	28.50%	100	1552	42.10%	148
I often notice advertising while I surf the net	7091	36.00%	100	1731	47.00%	131
I often click on ads when using the Internet	1211	6.10%	100	315	8.60%	139
I often read Internet pop-up ads	1162	5.90%	100	326	8.80%	150
I'm happy to receive email advertising that is relevant to me	6741	34.20%	100	1440	39.10%	114
LIKELIHOOD OF HOUSEHOLD USING VOIP IN THE NEXT 12 MONTHS (REVISED APR12)
Already use VoIP	5344	27.10%	100	1205	32.70%	121
Very likely	890	4.50%	100	156	4.20%	94
Likely	1483	7.50%	100	302	8.20%	109
Unlikely	7386	37.50%	100	1262	34.30%	91
Don't know	3686	18.70%	100	615	16.70%	89
Can't Say	917	4.70%	100	148	4.00%	86
DIGITAL TV TECHNOLOGY INTEND TO BUY IN NEXT 12 MONTHS
Digital set top box (not a Pay TV Box)	181	0.90%	100	49	1.30%	146
TV with inbuilt digital tuner	302	1.50%	100	76	2.10%	134
Time shifting device PVR/DVR	594	3.00%	100	199	5.40%	179
Television with an inbuilt Internet connection	583	3.00%	100	150	4.10%	138
TOTAL currently own Digital TV Technology	12877	65.30%	100	2374	64.40%	99
Don't know	2890	14.70%	100	519	14.10%	96
TOTAL intend to buy Digital TV Technology (next 12 months)	1353	6.90%	100	380	10.30%	150
TV ACTIVITY ALREADY DO
Record programs to watch them at a more convenient time	8424	42.70%	100	1277	34.70%	81
Pay to access sporting events on demand	1199	6.10%	100	296	8.00%	132
Pay to access movies on demand	3148	16.00%	100	663	18.00%	113
Do my shopping and access information on goods & services through my TV	262	1.30%	100	87	2.40%	179
Make video calls through my TV	353	1.80%	100	117	3.20%	178
Use my TV to access the internet	2719	13.80%	100	690	18.70%	136
Use my TV to download Apps (From April 2012)	907	4.60%	100	244	6.60%	144
Network my TV to a computer device to play music, photos or videos	3811	19.30%	100	979	26.60%	137
Use an electronic programming guide (EPG)	4781	24.30%	100	1064	28.90%	119
Set up my TV recording via the Internet	1118	5.70%	100	291	7.90%	139
Pause or rewind live TV programs while watching TV	4806	24.40%	100	941	25.50%	105
CURRENT SITUATION REGARDING SVOD (SUBSCRIPTION VIDEO ON DEMAND) (FROM MAR15)
TOTAL have SVOD services	4744	24.10%	100	1217	33.00%	137
TOTAL Do Not have SVOD services	14962	75.90%	100	2468	67.00%	88
TECHNOLOGY ITEMS INTEND TO BUY IN NEXT 12 MONTHS
Desktop computer (Revised January 2015)	1223	6.20%	100	371	10.10%	162
Notebook/laptop computer (Revised January 2015)	1981	10.10%	100	478	13.00%	129
Netbook computer (Revised January 2015)	431	2.20%	100	95	2.60%	118
TOTAL Personal Computer Items Intend to Buy	3280	16.60%	100	833	22.60%	136
Tablet computer (e.g. iPad) (Revised January 2012, July 2012)	2268	11.50%	100	588	15.90%	139
E-reader (e.g. Kindle) (Until December 2014)	----	----
Separate computer monitor	277	1.40%	100	111	3.00%	214
Wireless home network (wireless router)	415	2.10%	100	148	4.00%	190
Cabled home network	230	1.20%	100	89	2.40%	207
Internet access (Until December 2013)	----	----
Scanner	369	1.90%	100	136	3.70%	197
Printer	868	4.40%	100	266	7.20%	164
External Hard drive	638	3.20%	100	254	6.90%	213
TOTAL intend to buy a technology item for household	6990	35.50%	100	1686	45.70%	129
OWN A HANDHELD VIDEO GAME CONSOLE
TOTAL Own a handheld video game console	3378	17.10%	100	881	23.90%	139
OWN A VIDEO GAME CONSOLE
TOTAL Own a video game console	8200	41.60%	100	2090	56.70%	136

Outdoor Activity

ROY MORGAN SINGLE SOURCE AUSTRALIA: OCT 2011 - SEP 2016
Survey Period: Oct 15 - Sep 16
Filter: All cases
Weights: Projected population of Australia 14+ (in '000)
No ranking
Where have you seen billboard/poster or digital screen advertising in the last 7 days...
TOTAL	MEN 18-39
(unweighted)	50634	7504
(POPN '000)	19706	3686
wc	v%	ix	wc	v%	ix
OUTDOOR ADVERTISING - DIGITAL SCREEN OR BILLBOARD/POSTER (FROM JUL13, REVISED APR15)
Big billboards on roadsides (from Apr15)	11465	58.20%	100	2277	61.80%	106
Big billboards on top/outside buildings (from Apr15)	7322	37.20%	100	1674	45.40%	122
Big billboards (until Mar15)	----	----
Motorways/Freeways (until Mar15)	----	----
TOTAL Big billboards	12198	61.90%	100	2412	65.40%	106
Posters/Small billboards (until Mar15)	----	----
Free standing panels on footpaths	5174	26.30%	100	1068	29.00%	110
Scooter/Vespa	906	4.60%	100	311	8.40%	184
Other mobile billboards (until Mar15)	----	----
Airport - outside of terminal (from Apr15)	2330	11.80%	100	553	15.00%	127
Airport - inside of terminal (from Apr15)	1921	9.70%	100	472	12.80%	132
Airport terminals (until Mar15)	----	----
TOTAL Airports	2579	13.10%	100	586	15.90%	121
Train/Bus stations (until Mar15)	----	----
Train station - not platform (from Apr15)	1762	8.90%	100	592	16.10%	180
Train platforms	3552	18.00%	100	1013	27.50%	152
TOTAL Train stations (from Apr15)	3881	19.70%	100	1092	29.60%	150
Bus/Tram shelter	4698	23.80%	100	1204	32.70%	137
Inside bus/tram/train	2426	12.30%	100	683	18.50%	150
Bus/Tram/Train sides	4745	24.10%	100	1119	30.40%	126
Taxis	3630	18.40%	100	879	23.80%	129
Ferries (until Mar15)	----	----
Petrol/Service stations (from Jul14)	7014	35.60%	100	1519	41.20%	116
Cafes	1923	9.80%	100	469	12.70%	130
Bars/Pubs (from Apr15)	1984	10.10%	100	589	16.00%	159
Shopping centres/malls	10474	53.20%	100	2099	56.90%	107
Promotional stands/booths/kiosks	3371	17.10%	100	652	17.70%	103
Screens in shopping centres (until Mar15)	----	----
Checkout dividers (until Mar15)	----	----
Supermarkets (incl. shelves, floors etc.) (from Apr15)	7579	38.50%	100	1374	37.30%	97
In-store floors (until Mar15)	----	----
In-store shelves (until Mar15)	----	----
In-store radio (until Mar15)	----	----
Screens in supermarkets (until Mar15)	----	----
Shopping trolleys	3963	20.10%	100	829	22.50%	112
Screens in offices (incl. reception) (until Mar15)	----	----
Screens in lifts/elevators/foyers (until Mar15)	----	----
Office building lifts/foyers (from Apr15)	1883	9.60%	100	461	12.50%	131
Medical Centres/Practices (from Apr15)	2851	14.50%	100	371	10.10%	70
Gyms/Health clubs	1352	6.90%	100	340	9.20%	135
Universities/TAFEs (from Apr15)	1430	7.30%	100	557	15.10%	208
Sport stadiums	1649	8.40%	100	439	11.90%	142
Car Parks (from Apr15)	2267	11.50%	100	613	16.60%	145
News-stands	1336	6.80%	100	256	6.90%	102
Public toilets	2846	14.40%	100	570	15.50%	107
TOTAL - Outdoor Advertising Seen in the last 7 days	15281	77.50%	100	2931	79.50%	103
None of the above	2736	13.90%	100	408	11.10%	80
Can't Say	1689	8.60%	100	349	9.50%	110
Some population estimates are based on a partial sample.
'----' indicates no respondents asked this combination.
Roy Morgan Research Ltd., Melbourne, Australia