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Learning Activity #1

Using the company you selected for the Week 3 which is Southwest Airlines, it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE.

Discuss which generic business-level strategy is best suited to keep the company you selected competitive. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting

Learning Activity #2

For the company chosen above, select one of the strategy formulation analytic tools and complete based on the information gathered in the Week 3 Learning Activities; the tools to select from are:

· Space Matrix

· Boston Consulting Group (BCG) Matrix

· IE Matrix

Once you have completed the tool discuss the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.