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3/27/2017 Assignment #2: Persuasive Essay - Submit Files - BMGT 496 7381 Business Ethics (2172) - UMUC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=435183&grpid=0&isprv=0&bp=0&ou=203081 1/2

Rubric Name: Persuasive Argument (20%)

Criteria Outstanding Superior Good Substandard Failure

Critical Thinking/Reasoning

5 points

Comments reflect a highly accomplished

level of analysis, synthesis, evaluation and reasoning of the

case material and case study facts

resulting in accurate, thorough, and

soundly reasoned conclusions.

4.25 points

Comments reflect an excellent level

of analysis, synthesis,

evaluation and reasoning of the

case material and case study facts

resulting in accurately reasoned

conclusions.

3.75 points

Comments reflect a satisfactory level

of analysis, synthesis,

evaluation and reasoning of the

case material and case study facts

resulting in partially correct conclusions that

lack development or detail that demonstrates insight into reasoning.

3.25 points

Comments reflect an unsatisfactory level of analysis,

synthesis, evaluation and

reasoning of the case material and case study facts,

resulting in conclusions that

are underdeveloped or

lack soundly reasoned

conclusions.

2.75 points

Comments reflect an unsatisfactory level of analysis,

synthesis, evaluation and

reasoning of the case material and case study facts,

resulting in failure to draw little to no

conclusions.

Application of Resources

5 points

Presents exceptionally well-

supported arguments or positions with

evidence from the readings/experience; ideas go beyond the course material and

recognize implications and extensions of the

material and concepts.

4.25 points

Presents excellent arguments or positions that

are mostly supported by

evidence from the readings and

course content; ideas presented

demonstrate understanding of the material and

concepts.

3.75 points

Satisfactory arguments or positions are presented but

there is a mix of opinion or unclear

view with supported

arguments using course readings.  Case study facts are occasionally

used but arguments would be much stronger with use of facts.

3.25 points

Arguments are frequently illogical

and unsubstantiated; Limited use of

facts in case study and essential information presented

in course readings.

2.75 points

Arguments lack meaningful

explanation or support of

ideas.  Does not provide facts

presented in case study.

Persuasiveness of Argument

4 points

argument clearly expresses the

authors feelings but avoids the use of

personal pronouns; tone is pleasant and reasonable; words are well chosen; uses substantive adjectives and a

significant degree of logic to create a

vivid image for the reader; conveysion

of authority

3.4 points

argument is usually

expressive; tone is pleasant and

reasonable; words are typically well

chosen; uses some adjectives

and/or some degree of logic; paints a clear picture for the

reader; message is mostly

authoritative

3 points

argument is sometimes

expressive; tone is somewhat

pleasant and reasonable; words

are sometimes inspiring; logic is

sometimes difficult to follow; picture sometimes

lacks focus; message wanes

on occasion

2.6 points

argument is rarely expressive; tone is

unpleasant and unreasonable;

words are rarely inspiring;

reasoning is illogical; fails to

evoke the emotions of the reader; message does not come from a place of

authority

2.2 points

argument is reduced to sarcasm and name-calling; void of logic and

fairness; words are dull and

uninspiring; fails to relate to reader;

message is not believable 

3/27/2017 Assignment #2: Persuasive Essay - Submit Files - BMGT 496 7381 Business Ethics (2172) - UMUC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=435183&grpid=0&isprv=0&bp=0&ou=203081 2/2

Attention to Instructions

3 points

Demonstrates exceptional

understanding of requirements responding

completely to each aspect of

assignment including minor aspects of the

assignment such as using third person

writing, required use of course readings,

and assignment format.

2.55 points

Demonstrates excellent

understanding of requirements;

missed one minor aspect of

assignment.

2.25 points

Demonstrates satisfactory

understanding of requirements; missed a key

element or two minor aspects of

assignment.

1.95 points

Fails to show a firm understanding

of requirements; missed two key

elements or several minor

aspects of assignment.

1.65 points

Fails to demonstrate

understanding of assignment

requirements.

Writing Mechanics

2 points

Strictly adheres to standard usage rules of written English, including but not

limited to capitalization,

punctuation, run-on sentences, missing

or extra words, stylistic errors, spelling and

grammatical errors. No errors found. No

contractions or jargon used.

1.7 points

Excellently adheres to

standard usage of mechanics:

conventions of written English,

including capitalization,

punctuation, and spelling. One to

three errors found.

1.5 points

Satisfactorily adheres to

standard usage rules of

mechanics: conventions of

English, including capitalization,

punctuation, and spelling. Four to 10 errors found.

1.3 points

Minimally adheres to standard usage

rules of mechanics: conventions of written English,

including capitalization,

punctuation, and spelling. More than 10 errors

found.

1.1 points

Does not adhere to standard usage

rules of mechanics: conventions of written English

largely incomprehensible; or errors are too

plentiful to count.

Adherence to APA (6th ed.)

1 point

No APA style or usage errors; Proper

citation of source material is used

throughout paper; Reference titles

follow APA with only the first word, the first word after a colon and proper nouns capitalized.

0.85 points

Attempts in-text citations and

reference list but one or two APA

style errors noted or fails to use APA

citations when appropriate 1-2

times.

0.75 points

Attempts in-text citations and

reference lists; APA style errors

are noted throughout

document; Fails to use APA citations when appropriate

3 times in document.

0.65 points

Attempts in-text citations and

reference lists; Fails to use APA citation when

appropriate 4-5 times; or presents only 1-2 in-text

citations and reference list in a

paper that requires APA citations

throughout the document.

0.55 points

No attempt at APA style; or attempts

either in-text citations or

reference list but omits the other.

Overall Score Outstanding 18 or more

Superior 16 or more

Good 14 or more

Substandard 12 or more

Failure 0 or more