bmgt495
ewsayaad
rubric.pdf
3/6/2017 Assignment 1: External Environmental Analysis - Submit Files - BMGT 495 7380 Strategic Management (2172) - UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=433059&grpid=0&isprv=0&bp=0&ou=203217 1/3
Criteria Outstanding Superior Good Substandard Failure
Company Overview
2.25 points
Company overview is accurately and comprehensively discussed.
(2.025 2.25)
1.9125 points
Company overview is accurately present and
most areas are thoroughly discussed.
(1.8 2.024)
1.6875 points
Company analysis is mostly
accurate; some areas are thoroughly
presented but others may need
clarification or additional information.
(1.575 1.79)
1.4625 points
Company overview was attempted but key points
were missing or superficially presented.
(1.35 1.574)
0 points
Failed to perform a company overview.
(0 1.349)
Content: Industry Analysis
2.25 points
Industry analysis was presented accurately and
comprehensively; includes PESTEL analysis, Five
Forces, analysis of strategic groups, ideas that can be borrowed from strategic groups,
gaps in industry that could lead to opportunities.
(2.025 2.25)
1.9125 points
Industry analysis is present accurately and
most areas are developed including PESTEL analysis, Five Forces; analysis of
strategic groups, ideas that can be borrowed from strategic groups, gaps in industry that
could lead to opportunities.
(1.8 2.024)
1.68755 points
Industry analysis is mostly accurate; some areas are thoroughly
presented but others may need clarification;
PESTEL and Five Forces is discussed but could be more thorough, strategic groups mentioned; gaps mentioned but opportunities not fully addressed.
(1.575 1.79)
1.4625 points
Attempted to perform an industry analysis but key points were missing or superficially presented.
(1.35 1.574)
0 points
Failed to perform an industry analysis.
(0 – 1.349)
Content: Competitive Analysis
2.25 points
Competitive analysis was performed accurately and
comprehensively; identified
competitors, competitor
product/service; competitor strengths and weaknesses; strategies used by each competitor to
achieve their objective; market
outlook.
(2.025 2.25)
1.9125 points
Competitive analysis is accurately present and
most areas are thoroughly discussed.
(1.8 2.024)
1.6875 points
Competitive analysis is mostly accurate; some areas are thoroughly
presented but others may need
clarification.
(1.575 1.79)
1.4625 points
Competitive analysis was attempted but key points
were missing or superficially presented.
(1.35 1.574)
0 points
Failed to perform a competitive analysis.
(0 1.349)
Content: External Environment - Techniques and Tools
2.25 points
Four or more techniques and tools were accurately and comprehensively used with thorough
explanations.
(2.025 2.25)
1.9125 points
Three techniques and tools were accurately and comprehensively used with thorough explanations; four or more techniques and tools used but may not have been depicted
accurately or comprehensively.
(1.8 2.024)
1.6875 points
Two techniques and tools were
accurately and comprehensively used with thorough explanations; three techniques and tools used but may not have been depicted
accurately or comprehensively.
(1.575 1.79)
1.4625 points
One technique or tool was accurately and
comprehensively used with thorough
explanations; two techniques or tools used but may not have been depicted accurately or comprehensively.
(1.35 1.574)
0 points
Failed to use tools.
(0 1.349)
3/6/2017 Assignment 1: External Environmental Analysis - Submit Files - BMGT 495 7380 Strategic Management (2172) - UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=433059&grpid=0&isprv=0&bp=0&ou=203217 2/3
Content: Trends
2.25 points
Trend analysis is accurately and comprehensively
discussed.
(2.025 2.25)
1.9125 points
Trend analysis is accurately present and
most areas are thoroughly discussed.
(1.8 2.024)
1.6875 points
Trends analysis is mostly accurate; some areas need
clarification or more thoroughness.
(1.575 1.79)
1.4625 points
Discussion of trends was attempted but key points
were missing or superficially presented.
(1.35 1.574)
0 points
Failed to discuss trends.
(0 1.349)
Critical Thinking/Reasoning
3.75 points
Comments reflect a highly accomplished level of analysis,
synthesis, evaluation and reasoning of the case material and case study facts
resulting in accurate, thorough, and
soundly reasoned conclusions.
(3.375 3.75)
3.1875 points
Comments reflect an excellent level of
analysis, synthesis, evaluation and
reasoning of the case material and case
study facts resulting in accurately
reasoned conclusions.
(3 3.374)
2.8125 points
Comments reflect a satisfactory level
of analysis, synthesis, evaluation
and reasoning of the case material and case study facts
resulting in partially correct conclusions
that lack development or
detail that demonstrates insight into reasoning.
(2.625 2.99)
2.6 points
Comments reflect an unsatisfactory level of analysis, synthesis,
evaluation and reasoning of the case material and
case study facts, resulting in conclusions that are underdeveloped or lack soundly reasoned
conclusions.
(2.25 2.624)
0 points
Comments reflect an unsatisfactory level
of analysis, synthesis, evaluation
and reasoning of the case material and case study facts,
resulting in failure to draw little to
no conclusions. (0 – 2.249)
Slides Creation and Transition
1.25 points
Presentation flows well and logically; transitions are
smooth, interesting and enhance presentation
(1.125 1.25)
1.0625 points
Presentation flows well; smooth
transitions used on most slides
(1 1.124)
0.9375 points
Presentation flows well; smooth
transitions used on some slides
(0.875 0.99)
0.8125 points
Presentation is unorganized; very few transitions and/or they
distract from presentation
(0.75 0.874)
0 points
Presentation has no flow; no transitions
used
(0 0.74)
Application of Resources
3.75 points
Presents exceptionally well
supported arguments or positions with
evidence from the readings/experience; ideas go beyond the course material and
recognize implications and extensions of the material and concepts.
(3.375 3.75)
3.1875 points
Presents excellent arguments or positions that
are mostly supported by evidence from the readings and course
content; ideas presented demonstrate
understanding of the material and concepts.
(3 3.374)
2.81225 points
Satisfactory arguments or positions are
presented but there is a mix of opinion or unclear view with
supported arguments using course readings.
Case study facts are occasionally used but arguments would be much
stronger with use of facts.
(2.625 2.99)
2.4375 points
Arguments are frequently illogical and
unsubstantiated; Limited use of facts in case study and essential information
presented in course readings.
(2.25 2.624)
0 points
Arguments lack meaningful
explanation or support of
ideas. Does not provide facts
presented in case study.
(0 – 2.24)
Attention to Instructions
1.25 points
Demonstrates exceptional
understanding of requirements responding
completely to each aspect of assignment
including minor aspects of the
assignment such as
1.0625 points
Demonstrates excellent
understanding of requirements; missed one minor aspect of
assignment.
(1.0 1.124)
0.9375 points
Demonstrates satisfactory
understanding of requirements; missed a key element or two minor aspects of assignment.
(0.875 0.99)
0.8125 points
Fails to show a firm understanding of
requirements; missed two key elements or
several minor aspects of assignment.
(0.75 0.874)
0 points
Fails to demonstrate understanding of
assignment requirements.
(0 – 0.74)
3/6/2017 Assignment 1: External Environmental Analysis - Submit Files - BMGT 495 7380 Strategic Management (2172) - UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=433059&grpid=0&isprv=0&bp=0&ou=203217 3/3
using third person writing, required use of course readings, and assignment format. (1.125
1.25)
Writing Mechanics
2.5 points
Strictly adheres to standard usage rules of written
English, including but not limited to capitalization,
punctuation, runon sentences, missing or extra words, stylistic errors, spelling and
grammatical errors. No errors found. No contractions or jargon used.
(2.25 2.5)
2.125 points
Excellently adheres to standard usage of
mechanics: conventions of written English, including capitalization,
punctuation, and spelling. One to three
errors found.
(2.0 2.249)
1.875 points
Satisfactorily adheres to standard
usage rules of mechanics:
conventions of English, including capitalization,
punctuation, and spelling. Four to 10
errors found.
(1.75 1.99)
1.625 points
Minimally adheres to standard usage rules of mechanics: conventions
of written English, including capitalization,
punctuation, and spelling. More than 10
errors found.
(1.5 1.749)
0 points
Does not adhere to standard usage
rules of mechanics: conventions of written English
largely incomprehensible; or errors are too plentiful to count.
(0 – 1.49)
APA Style (6th ed.)
1.25 points
No APA style or usage errors; Proper citation of source material is used throughout;
Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.
(1.125 1.25)
1.0625 points
Attempts intext citations and reference list but one or two APA style errors noted or fails to use APA citations when
appropriate 12 times.
(1.0 1.124)
0.9375 points
Attempts intext citations and
reference lists; APA style errors are
noted throughout; Fails to use APA citations when
appropriate 3 times in document.
(0.875 0.99)
0.8125 points
Attempts intext citations and reference lists; Fails to use APA citation when appropriate 45 times; or presents only 12 intext citations and reference list that requires APA citations throughout the
document.
(0.75 0.874)
0 points
No attempt at APA style; or attempts either intext citations or
reference list but omits the other.
(0. – 0.74)
Overall Score Outstanding 22.5 or more
Superior 20 or more
Good 17.5 or more
Substandard 15 or more
Failure 0 or more
