95Two

BMGT 495 Strategic Management

Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6)

Purpose: This assignment is the second of three assignments. Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue.

Instructions:

In completing the assignment, students will use the chapters in the eBook as a guide and perform research on the company from Assignment 1, answer the questions below in narrative form following the steps provided below:

Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.

Step 2: Review assignment grading rubric.

Step 3: Follow the following format using these topics as headings:

 Title page with title, your name, the course, the instructor’s name;  Company Background/Information  Internal Environmental Analysis

 Strategic Analysis & Strategy Selection  Reference page

Students may use subheadings.

Step 4: In writing the analysis, writing in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person

Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. If information is taken from a source document, it has to be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 4 content and How to Cite and Reference, also under Week 4 content. There are also resources located under Course Content>>Student Toolbox.

Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html

Step 7: Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive internal environmental analysis, strategy analysis and selection.

Step 8: Jot down key facts about the company. Consider making an outline to capture key points in the paper.

Step 9: In your paper, respond to the following:

 Background analysis including vision and mission statements and objectives  Internal Environmental Analysis  Corporate Level Strategy  Business Unit Level Strategy  Functional Level Strategy

o Explain how these strategies align with the company’s vision and mission statements;

o Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.

 Financial analysis for the last reported fiscal year: o Use the company’s income statement and balance sheet to calculate key, but no less than 10 key financial

ratios to the business. There must be a mix of the different ratios so that the ratios do not all come from the same category. Show the calculations.

o Using Excel or a Word table, record key financial ratios in the first column; o Research the industry average financial ratios for the same ratios above and record in a second column. If

you cannot find an industry average, then select another ratio; o In the third column, indicate whether the financial ratio is a strength, a weakness or a neutral factor. o Explain the results and compare and contrast the company financials to the industry.

 Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM. The expectation is not to copy from the Internet but to develop one's own. The various tools are to appear in the appropriate area of the paper and not in one section of the paper.

 Strategy Analysis:  Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do

to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major strengths. Discuss strategies that would allow the company to improve upon its major weaknesses

 Generate a minimum of three possible alternative strategies for the company; o Identify and discuss cultural factors that should be considered in analyzing and choosing among the

alternative strategies;  Prioritize and explain the selection of alternative strategies  Recommend the best one or two strategies among the alternative strategies and explain why these strategies are

the best;

Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.

Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.

Step 13: Proofread the paper for spelling and grammatical issues, and third person writing.

 Use the spell and grammar check in Word as a first measure;  Have someone who has excellent English skills to proof the paper;  Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may

need improvement.

Step 14: Submit the paper in the Assignment Folder.

Grading Rubric for Assignment 2

Criteria

Outstanding

Superior

Good

Substandard

Failure

Content:

Background

including Vision,

Mission and

Objectives

2.8 points

Background including vision, mission and objective are presented and thoroughly discussed; Vision, mission, and

2.38 points

Background including vision, mission and objective are presented with good discussion; Good discussion about vision, mission, and

2.1 points

Background including vision, mission and objective are presented with some discussion; Vision, mission, and objectives are

1.82 points

Attempted to discuss background or vision, mission and objectives but key points were missing or superficially presented.

0 points

Failed to discuss the background and vision, mission and objectives.

(0 – 1.67)

objectives are thoroughly discussed in terms of the definition. For example, vision is forward thinking and mission is about goals and values of organization).

(2.52 - 2.8)

objectives are discussed in terms of the definition but could be more thorough.

(2.24 - 2.51)

provided but not discussed in any detail.

(1.96 - 2.23)

(1.68 - 1.95)

Content:

Internal

Environmental

Analysis

2.8 points

Internal Environmental Analysis including corporate, business and functional analysis are presented and thoroughly discussed. Thoroug h discussion of stakeholders, organizational structure, organizational culture, and communication/decis ion making among managers within human resources,

2.38 points

Internal Environmental Analysis including corporate, business and functional analysis are presented with good discussion; Good discussion about stakeholders, organizational structure, organizational culture, and communication/decis ion making among managers within human resources, marketing

2.1 points

Internal Environmental Analysis including corporate, business and functional analysis are presented with some discussion; stakeholders, organizational structure, organizational culture, and communication/decis ion making among managers within human resources, marketing production,

1.82 points

Attempted to discuss Internal Environmental Analysis including corporate, business and functional analysis but key points were missing or superficially presented. Stakehold ers, organizational structure, organizational culture, and communication/decisio n making among managers within human resources, marketing production, operations, finance and accounting, R&D,

0 points

Failed to present the Internal Environmental Analysis.

(0 – 1.67)

marketing production, operations, finance and accounting, R&D, and computer information systems

(2.52 - 2.8)

production, operations, finance and accounting, R&D, and computer information systems but could be more thorough.

(2.24 - 2.51)

operations, finance and accounting, R&D, and computer information systems are provided but not discussed in any detail.

(1.96 - 2.23)

and computer information systems was not included.

(1.68 - 1.95)

Content:

Financial

Analysis

2.8 points

Financial Analysis thoroughly and accurately presented with calculated key financial ratios, industry averages presented, strength/weakness/n eutral identified and company financials to the industry compared and contrasted.

(2.52 - 2.8)

2.38 points

Financial Analysis was accurately presented with calculated key financial ratios shown, industry averages presented, strength/weakness/n eutral identified and company financials to the industry compared and contrasted but could have been more thorough.

(2.24 - 2.51)

2.1 points

Financial Analysis was presented with calculated key financial ratios, industry averages presented, strength/weakness/n eutral identified and company financials to the industry compared and contrasted but were not consistently accurate or thorough in presentation.

(1.96 - 2.23)

1.82 points

Attempted to provide complete financial analysis but ratios were taken from website rather than showing calculations or calculations not shown/Financialanalys is is superficial or fails to provide accurate information or there was evidence of missing information or only partial presentation was seen.

(1.68 - 1.95)

0 points

Failed to present Financial Analysis.

(0 – 1.67)

Content:

Technique

2.8 points

2.38 points

2.1 points

1.82 points

0 points

Analysis

Technique Analysis: accurate development of each technique with thoroughly explanation of IFE, BCG matrix, Grand Strategy Matrix and QSPM; techniques are thoroughly discussed in terms of overall analysis.

(2.52 - 2.8)

Technique Analysis: accurate development of each technique with some explanation of IFE, BCG matrix, Grand Strategy Matrix and QSPM; techniques are discussed in terms of overall analysis.

(2.24 - 2.51)

Technique Analysis: development of each technique with some explanation of IFE, BCG matrix, Grand Strategy Matrix and QSPM; techniques are briefly discussed in terms of overall analysis but there was missing information or analysis could have been better presented.

(1.96 - 2.23)

Attempted to complete a technique analysis: there were several issues related to the development of each technique - IFE, BCG matrix, Grand Strategy Matrix and QSPM; techniques were performed but no discussion in terms of overall analysis or superficially presented.

(1.68 - 1.95)

Failed to present Technique Anal ysis.

(0 – 1.67)

Content:

Strategy

Analysis

2.8 points

Strategy Analysis accurately and thoroughly presented with discussion about strengths and weaknesses, success factors, how strategies can capitalize on major strengths, improve upon weaknesses, at least fivealternative

2.38 points

Strategy Analysis accurately and thoroughly presented with discussion about strengths and weaknesses, success factors, how strategies can capitalize on major strengths, improve upon weaknesses, at least fouralternative

2.1 points

Strategy Analysis accurately and thoroughly presented with discussion about strengths and weaknesses, success factors, how strategies can capitalize on major strengths, improve upon weaknesses, at leastthree alternative

1.82 points

Attempted to complete a strategy analysis but discussion about strengths and weaknesses, success factors, how strategies can capitalize on major strengths, improve upon weaknesses, alternati ve strategies; cultural factors and prioritized

0 points

Failed to present Strategy Analysi s.

(0 – 1.67)

strategies; cultural factors and selections are prioritized.

(2.52 - 2.8)

strategies; cultural factors and selections are prioritized.

(2.24 - 2.51)

strategies; cultural factors and selections are prioritized. There are weak areas presented throughout this section.

(1.96 - 2.23)

selections is missing information or superficially presented.

(1.68 - 1.95)

Content:

Recommendatio

n

2.8 points

Recommendation for the best strategy among alternatives strategies is thoroughly discussed. The selected strategy(ies) aligns with all elements of the SM process.

(2.52 - 2.8)

2.38 points

Recommendation for the best strategy among alternatives strategies is briefly discussed. The selected strategy(ies) aligns with all elements of the SM process.

(2.24 - 2.51)

2.1 points

Recommendation for the best strategy among alternatives strategies is discussed but the selected strategy(ies) may not align with elements of the SM process.

(1.96 - 2.23)

1.82 points

Attempted to make recommendation for the best strategy among alternatives strategies but is superficially discussed . The selected strategy(ies) does not align with elements of the SM process.

(1.68 - 1.95)

0 points

Failed to provide recommendatio n for the best strategy.

(0 – 1.67)

Critical

Thinking/Reaso

ning

2.8 points

Comments reflect a highly accomplished level of analysis, synthesis, evaluation

2.38 points

Comments reflect an excellent level of analysis, synthesis, evaluation and

2.1 points

Comments reflect a satisfactory level of analysis, synthesis, evaluation and

1.82 points

Comments reflect an unsatisfactory level of analysis, synthesis, evaluation and

0 points

Comments

reflect an

unsatisfactory

level of

and reasoning of the case material and case study facts resulting in accurate, thorough, and soundly reasoned conclusions.

(2.52 - 2.8)

reasoning of the case material and case study facts resulting in accurately reasoned conclusions.

(2.24 - 2.51)

reasoning of the case material and case study facts resulting in partially correct conclusions that lack development or detail that demonstrates insight into reasoning.

(1.96 - 2.23)

reasoning of the case material and case study facts, resulting in conclusions that are underdeveloped or lack soundly reasoned conclusions.

(1.68 - 1.95)

analysis,

synthesis,

evaluation and

reasoning of

the case

material and

case study

facts, resulting

in failure to

draw little to

no conclusions.

(0 – 1.67)

Application of

Resources

2.8 points

Presents exceptionally well- supported arguments or positions with evidence from the readings/experience; ideas go beyond the course material and recognize implications and extensions of the material and concepts.

2.38 points

Presents excellent arguments or positions that are mostly supported by evidence from the readings and course content; ideas presented demonstrate understanding of the material and concepts.

(2.24 - 2.51)

2.1 points

Satisfactory arguments or positions are presented but there is a mix of opinion or unclear view with supported arguments using course readings. Case study facts are occasionally used but arguments would be much stronger

1.82 points

Arguments are frequently illogical and unsubstantiated; Limited use of facts in case study and essential information presented in course readings.

(1.68 - 1.95)

0 points

Arguments lack meaningful explanation or support of ideas. Does not provide facts presented in case study.

(0 – 1.67)

(2.52 - 2.8) with use of facts.

(1.96 - 2.23)

Attention to

Instructions

1.4 points

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, required use of course readings, and assignment format.

(1.26 - 1.4)

1.19 points

Demonstrates excellent understanding of requirements; missed one minor aspect of assignment.

(1.12 - 1.25)

1.05 points

Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment.

(0.98 - 1.11)

0.91 points

Fails to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment.

(0.84 - 0.97)

0 points

Fails to demonstrate understanding of assignment requirements.

(0 – 0.83)

Writing

Mechanics

2.8 points

Strictly adheres to standard usage rules of written English, including but not limited to capitalization,

2.38 points

Excellently adheres to standard usage of mechanics: conventions of written English, including

2.1 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including

1.82 points

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization,

0 points

Does not adhere to standard usage rules of mechanics: conventions of

punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No errors found. No contractions or jargon used.

(2.52 - 2.8)

capitalization, punctuation, and spelling. One to three errors found.

(2.24 - 2.51)

capitalization, punctuation, and spelling. Four to 10 errors found.

(1.96 - 2.23)

punctuation, and spelling. More than 10 errors found.

(1.68 - 1.95)

written English largely incomprehensibl e; or errors are too plentiful to count.

(0 – 1.67)

APA Style

(6th ed.)

1.4 points

No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(1.26 - 1.4)

1.19 points

Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times.

(1.12 - 1.25)

1.05 points

Attempts in-text citations and reference lists; APA style errors are noted throughout document; Fails to use APA citations when appropriate 3 times in document.

(0.98 - 1.11)

0.91 points

Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 4-5 times; or presents only 1-2 in-text citations and reference list in a paper that requires APA citations throughout the document.

(0.84 - 0.97)

0 points

No attempt at APA style; or attempts either in-text citations or reference list but omits the other.

(0 – 0.83)

Overall Score

Outstanding

25.2 or more

Superior

22.4 or more

Good

19.6 or more

Substandard

16.8 or more

Failure

0 or more