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How to Influence Others

Presented by: Argu, Taylor,

Ahmd, and Joshua

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Good Morning Everyone!

My name Taylor and these are my colleagues Ahmd, Argu, and Josh… and today we’ll be presenting on How to Influence Others.

To give you a background on how we chose this topic, we started to imagine life after college, work, and although we

go to college to learn the basics of business, business is more than just knowing how to set up an income statement,

how to calculate the weighted average cost of capital, or understanding the current economic and political state of

The global economy… we need to know the skills of how to conduct business… which boils down to influence… how

our thoughts, ideas, and opinions are going to impact the people around us... our customers, coworkers, bosses, and

investors in the future.

Learning Objectives

Enhance one’s ability to influence using emotion, charisma, and vulnerability

Become more confident with using logic, emotion, and cooperative appeals

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The learning objectives of this workshop include:

Gain understanding of the differences between influence and manipulation

Enhance one’s ability to influence through connection using emotion, charisma, and vulnerability

Acknowledge positive influencers in your life and how they have affected you as a person

Follow the Cialdini technique of pre-suasion through a step-by-step process

Make a connection between emotional intelligence and influence

Become more confident with using logic, emotion, and cooperative appeals

Practice the five simple steps to win people over instantly

So let’s jump right in and get started with Influence vs. Manipulation...

Influence v. Manipulation

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I want to pose a question to the class… in your own words, what differentiates

influence from manipulation?

Could I get two volunteers to share their thoughts?

People often use influence and manipulation interchangeably as at the end of the

day, both words basically mean getting someone to do something you want them

to do. However, these two words have different connotations.

In our interviews and online questionnaire, we posed the question of “what is one thing you would like to find out more about influencing others?”

We received numerous responses such as, “Is the result of influencing more of a positive or negative aspect?”, “Do

people know if I’m manipulating them or influencing them?”, “How to be a positive influencer”, and “Knowing the tools

and methods available in order to positively influence another.”

Which is why we’re training on positive influence today, and clarifying the difference between manipulation

and influence first.

How to Enhance your Ability to Influence: this is my part

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Connect with People Emotionally: this too

The ability to control the emotions of others helps in influencing them. The first step in achieving this is engaging others in conversation.

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When a person can influence others to feel happy, then it is easy to have control over them. To achieve this, it is important to make people around them comfortable by engaging them in conversations. Ask them how their day was? What is intriguing to them? People generally like being around positive individuals and those that make them happy.

Be Emotionally Curious: this too

One should strive to know what others are thinking by asking questions and genuinely being interested in what is going on in their lives.

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Learn how to get others to talk about their feelings since it shows one is concerned and helps to build a connection between them. This can be achieved by asking open-ended questions and letting the other individual to speak up.

Observe and use Confident Body Language this too

Body languages plays a critical role in showing one’s confidence in the presence of other people.

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Look around the room what do you notice about confident body language?

Body confidence sets an individual apart from others within a room, and many people are inclined to pay more attention to them. This can be achieved by maintaining eye contact, holding the head high, facing the listeners and speaking audibly.

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Be Charismatic : this too

People with charisma have the ability to attract and retain attention around them, and many people feel inspired and connected to them.

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Charismatic people have the ability to make people feel good about themselves, which makes it easy to influence them. Examples of such individuals include Barack Obama and John F. Kennedy, both of whom still have millions of followers. Another great example would be Martin Luther King. He is also considered charismatic because of his fearless fight against racism despite him being persecuted by authorities. This followership makes people display some level of loyalty to those charismatic leaders.

Question for the class:

Between President Donald Trump and Barack Obama, who is more charismatic? Why?

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Be Vulnerable: this too

Being vulnerable makes it possible for people to connect to an individual since they can relate to their situation.

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This is a blog post by Michael Hedrick, a New York Times blogger. He wrote a blog on Psych Central (which is is an Independent mental health social network) on what it means to be vulnerable. I would like you guys to read that whenever you have free time it’s a great blog post. Its basically about that you can’t truly form a relationship with at least some degree of vulnerability. You have to open up at some point or another.

What I find mostly important to take into account when reading this blog is, I think what it takes to be truly vulnerable with someone comes down to two things, shared struggle (You are always there for each other) and continuous exposure (conversations keeps building up-leading to discussing personal things)

One should relate to the audience weaknesses by giving examples from their personal life, which shows that all people are equal and face challenges. This makes an individual more relatable to their audiences.

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Scene: You are trying to get a raise

This too

Use of Body Language

Being Vulnerable

Being Charismatic

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First Identify categories

Scene: You are trying to get a raise

What are the ways you would emotionally influence your Manager (boss) to get a raise in your salary by using each of these categories:

Influencing People through Logic, Emotions and Cooperative Appeals: this too

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People can be influenced in three basic ways through logic, emotional or cooperative appeals. Various famous leaders have applied these appeals in the past to get people following them. One of those great leaders is the great Greek Philosopher Aristotle. Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.

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Logical Appeal: this too

This is the ability to use reasoning, evidence and claims to convince communicate an idea to one’s audience.

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The power to communicate an idea to people. This involves convincing the audience about an idea by using facts and evidence. Instead of simply stating an argument, one presents it in a manner that is sensible to their audience. An example telling someone how Cigarettes are bad for your health and how it can lead to numerous health complications. Some of these include lung, nose and mouth cancer, tooth decay, loss of the senses of taste and smell, brain damage and higher chances of getting strokes.

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An Emotional Appeal: this too

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Involves communicating to an audience by using arguments that have an influence on their emotions.

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This involves presenting an argument to the audience by using facts that have an influence on their emotions. This helps to inspire confidence and enthusiasm within the audience. An example is the negative impact of war whereby it separates families. As such, there are chances that children might grow up without a parent when they are lost in the course of active duty.

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A Cooperative Appeal: this too

Involves establishing a connection between you and those you want to support your idea.

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Involves unifying the entire organization to ensure that all members are working towards the attainment of a similar goals. In this way, everybody considers themselves as an important link in the entire firm. An example is during a team meeting when a manager does not give specific targets to the team, but informs them that the entire company works like a chain. As such, any disruption affects the entire operations. All employees are therefore important and contribute directly to the achievement of organizational targets.

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Dialogue: this too

Child: Mum, next week is summer break and I was hoping to ask you for some money for a road trip.

Parent: Is it organized officially by the school?

Child: No, we came together as friends, but we involved one of our teachers to guide as on some of the technicalities involved.

Parent: But my son, don’t you think that it will be unsafe for you to attend a summer vacation without the supervision of an adult?

Child: We considered the risks and that is why we have included in our budget fees for a professional guide.

Parent: I would have been comfortable paying for an academic trip that will boost your performance in class.

Child: But mum, I have been in school for the last three months, and even our science teacher said that sometimes it is good to rest as a measure of refreshing the body. Too much study weakens the ability of the mind to comprehend issues.

Parent: It is true my son, the mind needs to rest. I will pay for your summer vacation.

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This is a dialogue between a student and a parent discussing over a summer vacation. I would like two people from the audience who can participate in acting those parts (as a student/as a parent) and I want you to see what appeal has been used in this scenario?

This dialogue displayed the use of logical appeal between students and a parent over a summer vacation.