social media marketing

ECOM 322 – Social Media Marketing January 2017

Week 2 - Project Work

Purpose

To assess your understanding of social media in the business/ organizations.

Action Items

Choose any business organization and describe the business or organization you are analyzing.

(Attempt any 4 questions from below related to your organization.)

1. Analyze social media activities of the business and suggest improvements.

2. What are the strategies for each Social Media, such as Twitter, Facebook, and Social

Commerce?

3. Explain the process of Social Media Marketing strategy for the organization.

4. What are the events to promote customers by using Social Media Marketing?

5. What are the benefits by doing Social Marketing for your company?

6. You can compare the Social Media Practices with the four areas of a SWOT analysis, and

discuss what you can learn from this strategy.

7. Students can also make a marketing plan to launch a new product or services for any

particular business in the market.

Submission Instructions

 Complete your project work as per your professor's instructions.

Grading Criteria

 Innovative Project work : 0 - 10 points