Coca-cola corporation analysis, 8-10 pages, 12 font Times New Roman, single space.

Competitive & Strategic Analysis BUS 109 Discussion Week 5

Agenda

• Reminders

• Quiz

• CEO Project

VI. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY

• TOWS Matrix

• More Strategy Tools: Prioritization; Strategy Diamond; RBV

• Group Workshop

Reminders

• Team Case Analysis • DUE Week 7: Sunday, February 26th by 11:59pm on iLearn

Team Case Analysis Requirements

• Cases taken from Wheelen and Hunger 14th Edition

• Team Case Analysis (sections I-VIII) • See Appendix 12.C (Maytag Case) as an example of what your Team Case Analysis should look

like

• Required tables: EFAS, IFAS, SFAS and all supporting exhibits

• No more than 10 pages (up to 5 pages of appendices), single spaced, 12pt font, bullet point format

VI. Strategic Alternatives & Recommended Strategy • This section brings everything you’ve researched together

• You will be graded heavily in Strategic Alternatives

• Did you understand the full current situation of your company when you formulated a strategy?

• Is your analysis M.E.C.E (mutually exclusive and collectively exhaustive)?

• Was there alignment between previous sections when you formulated your recommendations?

• Or did you just create a strategy without looking at previous sections?

VI. Strategic Alternatives & Recommended Strategy

6.1 TOWS Matrix

• Transfer your IFAS/EFAS tables to the TOWS

Internal Factors (Row) – External Factors (Column)

Strengths (S): IFAS Weaknesses (W): IFAS

Opportunities (O): EFAS

SO - Strategies that use Strengths to take advantage of Opportunities

WO – Strategies that minimizes Weaknesses to take advantage of Opportunities

Threats (T): EFAS

ST – Strategies that use Strengths to avoid Threats

WT – Strategies that minimizes Weaknesses to avoid Threats

VI. Strategic Alternatives & Recommended Strategy 6.2 Strategic Alternatives

• Internal Factors – External Factors • Strengths (S)

• Weaknesses (W)

• Opportunities (O)

• Threats (T)

• SO – Strategies that use Strengths to take advantage of Opportunities

• WO – Strategies that take advantage of Opportunities by overcoming Weaknesses

• ST – Strategies that use Strengths to avoid Threats

• WT – Strategies that minimize Weaknesses to avoid Threats

• Prioritization: explain pros/cons of each strategic alternative

Strategy Tool of the Week: from SWOT to TOWS

VI. Strategic Alternatives & Recommended Strategy

6.3 Recommended Strategy • What is the best strategy?/Why is this the best strategy?

• 6.3.1 Corporate Strategy • What Changes to Corporate Strategy will be required?

• 6.3.2 Business Strategy • What Changes to the Business Strategy will be required?

• 6.3.3 Functional Strategy • What Changes to the Functional Strategy will be required?

• 6.3.4 Policies • What NEW policies will help implement the strategy?

• What OLD policies must be removed to help implement the strategy?

Go-for-it

(85%)

Want-a-Go

(5%)

Back-up

(10%)

Throw-away

(0%)

Low

High

Low High

Benefit

Risk

Prioritization / Resource Allocation Matrix

Further Integration: Strategy Diamond

Arena: Where to Compete? Differentiators: What weapons? Staging: What steps? Vehicles: How to get there? Economic Logic: How does it work?

Resource Based View: VRIN and Advantage

Exam 1 Remaining Questions

Exam 1

• Essay/free response exam

• Questions randomly chosen

• Bring large blue book W/F

Group Workshop

• Exam Questions

• Split up Case Analysis