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busi330_8wk_cs_1.docx
Course Schedule
BUSI 330
Textbook: Kerin & Hartley, BUSI 330 MARKETING: Core (2016).
|
Module/Week |
Reading & Study |
Assignments |
Points |
|
1 |
Kerin & Hartley: chs. 1–3 3 websites |
Course Requirements Checklist Class Introductions DB Forum 1 Thread DB Forum 1 Replies Quiz 1 |
10 0 70 30 45 |
|
2 |
Kerin & Hartley: chs. 4–6 3 websites |
CMP Draft 1 Quiz 2 |
60 45 |
|
3 |
Kerin & Hartley: chs. 7–9 4 websites |
DB Forum 2 Thread DB Forum 2 Replies Quiz 3 |
70 30 45 |
|
4 |
Kerin & Hartley: chs. 10–12 2 websites |
CMP Draft 2 Quiz 4 |
60 45 |
|
5 |
Kerin & Hartley: chs. 13–15 1 presentation 3 websites |
DB Forum 3 Thread DB Forum 3 Replies Quiz 5 |
70 30 45 |
|
6 |
Kerin & Hartley: ch. 16 1 presentation 1 website |
CMP Draft 3 Quiz 6 |
60 45 |
|
7 |
Kerin & Hartley: ch. 17 1 website |
DB Forum 4 Thread DB Forum 4 Replies Quiz 7 |
70 30 45 |
|
8 |
1 presentation 1 website |
CMP Final Draft Quiz 8 |
60 45 |
|
Total |
1010 |
DB = Discussion Board
CMP = Collaborative Marketing Plan
NOTE: Each course module/week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m. (ET) and ends on Monday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.
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