Assignment 4: Part D: Your Marketing Plan – Video Presentation
matabi
gravity_technology.pptxGravity Technology
Name of The Student
Course
Quarter
Professor’s Name
Introduction
Gravity technology enterprise mission is to sell quality products that are efficient enough to deliver the clients wants and needs while being environmentally friendly
It has a number of business partners for the purposes of production of technological solutions to ensure quality of products
The staff are well trained in the management of computer problems
The company’s models are aimed at increasing the satisfaction levels which reduces the time spent in solving queries.
The company also specializes on creating long-term relationships with the clients which increases customer retention levels.
Marketing plan
The enterprise’s existence is attributed business performance and positive feedback from the clients
The company is also located in the central business district thereby ensuring the clientele the company has knowledge on the different computer hardware and software.
The focus is more on corporate business as it creates profits from the sale of the hardware products.
Offering excellent customer service and ensuring that the customers get the goods when they need also enhances better customer service and the organization’s position to acquire business through referral.
The advancement of technology in the industry also increases popularity of the products of the organization, and creates the need to meet the growing demand.
Marketing Strategy
The company plans to utilize relationships in marketing where the focus is interacting with the clients and finding their unique needs.
The clients identify with the brand, and this means that they will prefer the products offered as there is a personalized service.
It also creates customers loyalty and encourages the sales of the company
The improvement in technology enables formation of relationships with the customers due to tracking of the information of the customers and their perception towards the products.
Appreciating the customers and the efforts that they make towards ensuring that the company is successful is important, as they feel that they are part of the organization.
Target customers
The company targets corporations as they are the potential customers for the enterprise.
The segmentation of the market is important as it ensures that there is the identification of the needs of the clients in the market.
The marketing mix of these groups of the clients is identified through the use of the 4ps of marketing where the group is known to be sensitive to prices, and prefer quality goods with favorable prices.
The company’s products are tailored to suit the customer’s needs of for example, the antivirus software that most corporations use should be for multiple users given the significant size of the organization.
The secondary target market are the individuals, and this mandates the company to make decisions that focus on the customers' needs. the segmentation of the market, product positioning, and target marketing is important in increasing the effectiveness of the company.
Consumer behavior
This is important in determining the strategies that the company should use in understanding their environment of operation and the need to purchase the products.
This is because the target market has a strong need for technology products they constantly compare the process and quality of the software to those of the competitors.
Knowledge of the products and promotion helps in increasing the consumption levels of the client and in observation of their habits.
The increase in the awareness of the operation of the products is an advantage to the company as the clients are aware of the benefits that they get from the purchase of the goods.
The slogan and the brand extension help in creating confidence among the clients that they can rely on the company for the provision of quality products. it ensures that the clients identify with the brand helping to make wise decisions when it comes to the purchasing of the products.
Goals
To ensure that the aims of the company both in the short and long term are identified as it is through this that the strategies of the organization are identified.
The short-term goals are to focus on the increase in sales which eventually translate to the growth in the market share.
The long-term goals of the organization ensure that the focus is towards the growth of the organization in terms of profitability.
Branding, Pricing, and Distribution Strategy
Branding
The company will use of the brand managers for communication of the characteristics of the products to the target market.
They portray the value of using the products of the company and increase the base of the clients that consume the product.
They also deal with the customers on a one on one basis and the portray confidence of the group thereby increasing value.
Pricing strategy
Penetration, will be used to offer low prices for the products
This ensures that there is increase in competition in the market and that the customers are made aware of the products that the company offers .
It creates familiarization of the products and helps in increase chance of gaining a market share.
It also helps in the driving of profits for the company as the business gets to be unique in the market.
Distribution strategy
Intensive distribution will be used in pricing as the firm focuses on meeting the needs of the market that they target.
It also increases growth and awareness of the product in the market.
Major Company Competitors
The company will face competition from Amazon, IBM, and Apple
The competitors are giants in the market, and this means that there is need to observe the different strategies that they use to meet the needs of the customers
The competitors face challenges like increased number of entrants in the market thereby decreasing their sales.
Differentiation Strategy
This will be important in ensures that the services offered to the clients are unique.
It also enhances the quality of the products sold and makes sure that the company remains competitive.
The products will ensure that there is a distinction between those that apple produces and this will be made capable by offering goods at an attractive price.
Focus will be on identification of the target market and characteristics that they inhibit goods offered continue to gain profitability.
Competition will create enhanced reflection of the company in the market.
The design of outputs is unique and attractive in making sure that there is practicality of the strategy that the company uses in differentiation.
Social Media Strategies
This is important in enabling the company to reach a wider target market.
It will increase the interaction of the customers with the brand in the market and in ensure that there is the meeting of the interests of the target group.
Internet marketing helps the company to meet the goals of branding and allows for the sharing of the purpose of the business
The use of facebook in planning creates awareness of the existence of the products, and popularization of the products that the company sets to launch.
Twitter will also help increasing traffic to the enterprise's websites and for attraction of the potential clients to the enterprise.
The content used by the company in the creation of the site will be properly planned and the links will be directly given to the clients
The social networks will portray the company in a positive light giving value to the brand.
Integrated Marketing Communications
This will ensure that the customers are aware of the products
The utilization of the integrated marketing, will linking messages and communications that the company wants to pass.
The use of public relations will ensure that there is maintenance of the relationships that are meaningful in the building of the enterprise.
They will portray the vision and the mission of the organization critical in improvement of the perception of the public towards the company
Mailings will target specific clients will ensure clients’ needs will be met by answering the different queries on the products of the organization.
The development of the different strategies such as the distribution and the branding and pricing strategies will be critical in ensuring that there is the creation of competition in the market.
