frito Lay (North America) company

Running head: FRITO LAY COMPANY 1

1

Frito Lay North America

Frito Lay North America

Most of the firms are used to making use of strategic management so as to make sure that they continuously strategize their plans and processes towards success. In other words, it is the responsibility of every firm to select and choose the skilled personnel so as to offer them the top ranked positions in the organization (Hill, & Jones, 2010). It is so as to give them a chance of investing their skills and resources so as to help the firm earn high profit. In other words, most of the firms including the Frito-Lay Company is required to continuously evaluate its procedures and the effectiveness of the employees that will enable them to prevent the occurrence of mistakes. The paper provides the internal analysis, SWOT analysis, and identification of the core capabilities sections of the Frito Lay Company. Comment by Alsudays, Mohammed A.: You need a citation to show the original source for this definition of internal analysis. Comment by Alsudays, Mohammed A.: This paper is not just about staffing -- you need to expand this to discuss the company as a whole, not just the employees.

Internal analysis

Internal analysis refers to the process by which firms give responsibilities to different employees allowing them to closely make follow up on how the organization has attained success. In other words, the internal analysis is the activity of taking the time to evaluate and examine the internal activities of an organization so as to be in a position to identify any mistakes that may have been done during the implementation of particular strategies. It is, therefore, the mandate of the Frito Company’s management to select the best individuals who are skilled when it comes to the matters of assessment and evaluation. The employees should have had enough experience in the past that will make it easy for them to produce valid and reliable results.

Therefore, internal analysis refers to the different activities that are performed by the Frito-Lay Company. The main idea behind conducting the internal analysis is so as to work towards formulating the best plans that will help the organization to continually act in a manner that will motivate all its stakeholders. The internal analysis enables the leaders to ask themselves different questions including what is the current situation? Are the strategies and plans working effectively? What are some of the weaknesses of the firm? What are some of the strengths of the firm?

Some of these questions are of great impact to the firm based on the fact that they help the management team to understand how they are going to influence the other employees towards the achievement of success in the firm. The internal analysis enables the organization to focus on the choices that have been made in the past so as to make sure that they are working as per the expectations. Some of the generic and grand strategies can be introduced in the firm so as to make sure that they influence the performance of the company positively. The Frito Company has continually made sure that it identifies the best functional tactics that have enabled it to be in a position to do away with those plans that do not add value to the organization.

The Frito-Lay Company is, therefore, required to make use of the different techniques which include SWOT analysis that enable it to identify its progress. Also, it is paramount that the organization takes the time to closely monitor and identify some of the core capabilities that can be focused on so as to provide a chance for the firm to succeed. In other words, the Frito Company is required to invest more in the plans that have been identified to achieve high results than those that do not improve appropriateness. Below provides the SWOT analysis and some of the core capabilities of the Frito Company requiring the management to closely check and control all the operations. Comment by Alsudays, Mohammed A.: Define and cite using our textbook.

SWOT analysis

SWOT analysis is a technique that is used by most of the companies when it comes to the identification of the situation of the strategies that have already been put in place (Fine, 2009). In other words, SWOT analysis is a better way for the Frito Company to realize its strategic plans and its effectiveness in the market so as to realize which strategies should be focused on and the ones to be eliminated as a way of appropriately performing all the activities. SWOT analysis is, therefore, the process by which organizations make sure that they assess their internal environment and the external environment. The internal environment mainly comprises of the strengths and weaknesses that are related to a particular organization. The external environment mainly refers to the different opportunities and threats that affect the organization and that could influence its success.

Most of the organizations make sure that they implement those processes that will enable them to focus on advancing the strengths and the opportunities. The objective for this strategy is so as to be in a position to benefit the firm in a continuous manner. Also, by focusing on improving the strengths and the opportunities, it is probable that the organization will be at the same time reducing and minimizing the threats and weaknesses that have a higher potential of resulting to the downfall of the firm. It is made possible by implementing different strategies that have the ability of attaining business alignment towards the success of the Frito Lay Company.

Strengths refer to some of the resources and advantages that are owned by the Frito Company and that are not present in the other firms. In other word, strengths refer to the situations where the organization can perform better than the other organizations by making sure that it satisfies all the needs of the customers better than the competitors (Pearce, & Robinson, P155). Some of the strengths owned by the Frito Company are that uses a brand name that is different from other firms hence leading to its differentiation from other. The organization uses skills and plans that are user-friendly and it has continued to build a good image so as to attract more customers. Also, the organization provides high-quality products to the society that leads to increase in the level of sales. Also, the organization has continued to offer goods in convenient places that can be accessed easily. Comment by Alsudays, Mohammed A.: Good -- be sure to use quotes and add the year so that it is properly cited in APA format. Comment by Alsudays, Mohammed A.: Add a subheading for Weaknesses. Comment by Alsudays, Mohammed A.: Add a subheading for Opportunities. Comment by Alsudays, Mohammed A.: define and cite using our textbook.

Weaknesses refer to some of the limitations that are present in the Frito Company and absent in other competitors. They are situations that prevent the organization from meeting all the needs of the customers as per their desire. Some of the weaknesses are that the organization lacks adequate resources to manage and control its global activities effectively (Pearce, & Robinson, 2011). Also, there arise management issues with operating globally which requires the management to seek education based on how they are going to direct and manage the workers. Also, some of the employees do not have the necessary skills that are required to enable them to provide the best services.

Opportunities refer to the different situations in the external environment that tend to favor the operation of the organization (Pahl, & Richter, 2007). Some of the opportunities are that the environment provides improved technology that when implemented in the firm will result to improved goods. Also, the organization has conducted enough research enabling it to identify the most effective market segments that will continually improve its sales. Also, the organization works towards relating well with all the customers so as to acquire situations where the employees are willing to purchase any newly introduced products to the market. Comment by Alsudays, Mohammed A.: Use a subheading called Threats.

Threats refer to the different situations in the environment that do not favor the activities conducted by the organization, and that would prevent it from attaining the desired position. Some of the threats to the organizations include the continuous changes in technology and delay in the growth of the markets. Also, threats arise when new competitors enter the market with the ability to provide the same products and even better products than the Frito Company. Also, there are different laws and policies that are provided by different states that at some times results to delay when it comes to entering new markets. It is thus the responsibility of the leaders to work closely with the employees so as to be in a position to work out plans that will enable them to reduce the threats leading to their competitiveness. Comment by Alsudays, Mohammed A.: Nice!

However, there are different limitations that arise when organizations conduct the SWOT analysis. Some of the limitations include the fact that the Frito Company can take more priority with a specific strategy and leave others behind suggesting that it will not be in a position to acquire balance. The company can forget that different risks are associated with the plans and strategies that have been implemented. Also, the organization can put more emphasis on the internal strengths and do not consider some of the external threats that affect the strengths. Frito Company is, therefore, required to make sure that it understands its external environment before it can implement any techniques as a way of promoting all round success.

Value chain analysis is also another method of internal analysis that can be used to attain success. Value chain refers to the process by which organizations are identified to be chain of activities that include processing of the available raw materials so as to produce outputs that will be appreciated by the consumers. The Frito Company should take the time to manage and control all the primary activities that include inbound logistics, operations, outbound logistics, marketing and sales, and service. There are also some secondary activities that should be controlled and include the management of human resources, the use of advanced technology, the attainment of general administration, and the activities relating to buying and making different inputs available. Comment by Alsudays, Mohammed A.: Good -- be sure to use APA formatting to cite properly.

Identification of core capabilities

Core capabilities refer to the different capabilities that are emphasized by the organization as a way of working towards fulfilling its mission (Peng, 2014). Distinctive competencies refer to the capabilities that are present in the Frito Company but not in the competitors. The core capabilities can be divided into three groups of resources that are tangible assets, intangible assets, and organizational capabilities. Some of the tangible assets present in the Frito Company are enough raw materials to cater for the production processes and the use of computers when it comes to running some of the management activities. The organization should identify regular sources of funds that will enable it to fund all the activities.

Some of the intangible assets include the use of advanced technology and brand names. Also, they include the ability to build good image and continued motivation to the employees. Also, the organization works towards building a good reputation in the society and it continues to use trademarks so as to differentiate itself from other competitors. Some of the organizational capabilities are that the organization recruits the most skilled and experienced personnel. Also, the organization continues to bring the employees together by making sure that they attain good relationships that lead to the conduction of quality work. Also, it works towards maintaining good relationships with the consumers so as to achieve effective communication that includes providing information concerning all the commodities. Therefore, it is clear that the organization will be in a position to achieve success both in its short-term and long-term.

References

Fine, L. (2009). The SWOT analysis: using your strength to overcome weaknesses, using opportunities to overcome threats. Place of publication not identified: Kick It.

Hill, C. & Jones, G. (2010). Strategic management theory: an integrated approach. Boston, MA: Houghton Mifflin.

Pahl, N. & Richter, A. (2007). SWOT analysis: idea, methodology and a practical approach. Munchen: GRIN Verlag.

Pearce, J. & Robinson, R. (2011). Strategic management: formulation, implementation, and control. New York: McGraw-Hill/Irwin.

Pearce, J. & Robinson, R. (2015). Strategic management: planning for domestic & global competition. New York: McGraw-Hill Education.

Peng, M. (2014). Global strategic management. Mason, Ohio u.a: South-Western Cengage learning.