Create 2 Smart Goals and designing Control Methods/ Editing 2 Assignments

Pierini Babies: Environmental Analysis and Goal Setting Strategies

Every business plan requires strong support from a SWOT analysis. Pierini Babies’ childcare is such a company that is positioned for excellence. The outlook of the corporation looks terrific due to a supportive and stable environment. The proponents of the external factors support the success of the business. The strategic marketing positioning, as well as the investment risk, is a triumph on its own. However, there are company threats and weaknesses caused by the market positioning of the business. Not all is promising, and the management will be responsible for tremendous buildup work. The responsive essay endeavors to determine the corporate’s strengths, weaknesses, opportunities, and threats. Additionally, the paper will explain on goal setting criteria that will ensure the company benefits from invested resources (Hill & Gareth, 2014).

Strengths

The external environment provides the business an immense benefit. The company will benefit greatly from the external environment. To begin with, the company will benefit from low startup costs. The initial expenses earned by the company will be nominal due to the defined plan. Furthermore, investors will be intrigued in giving their funds. Their wish to become shareholders correlates to the organizations set goals.

Next, the clear target market will act as an enticing proponent in the future development of the organization. Already, the company knows what is expected of their operations. The marketing department will receive an advantage from word of voluntary mouth advertising. The target clients will back up the program due to its inclusive proposition.

Lastly, the company will benefit from a superior and recognized plan. The company only concentrates on quality service delivery. The primary objective is not only high-quality services but also low-cost support. The company has a clear market plan that is evidently best compared to the competitors. Since the proposal supports a parental care unit, and not only child care center, the marketing plan is then in line with expectations of parents. (Hill & Gareth, 2014).

Weaknesses

Every business presents challenges and weaknesses in its operations. The management’s role in ensuring that it remains on course with the set objective is the differential component. Like all other companies, Pierini Babies Childcare has weaknesses. The management is categorically working on ensuring a plan of actions.

Firstly, the clients cannot see quality when the company has not begun its operations. It becomes a challenge to convince customers that the enterprise will be great. The parents want an already existing organization that has been established on the market. They would want to see quality or results. The marketing department will, however, work on this aspect and ensure the company sells the brand.

Secondly, there is no obvious advantage. The investors must be patient and wait the company time to mature. Most of the times, a good marketing plan does not transcend into financial benefits immediately. The management must explain the expectations to the stakeholders. The inability of the company to know the expected returns is a weakness in itself (Hill & Gareth, 2014).

Opportunities

The exposed advantages to the company act as the platform for development. Pierini Babies Childcare has a clear plan, goal target as well as a future market plan. This position helps the company open for perpetual growth and promises service delivery to the clients at all times. The market opportunities include the following:

Firstly, the business fits in the growing market for childcare centers. The current state of development places the company on the verge of success. Moreover, the population composition and general demographic outlook have many single mothers or working parents who need child care at some point in their lives. Pierini comes on to fill this vacant position.

Secondly, the industry is poised to grow. According to the U.S. Bureau of Statistics, daycare industry will grow by the year 2020. The expectations of the market do not lie. Many people are advocating for quality, and low cost driven childcare programs in the recent past. The fact fits the company’s objectives comfortably (Henderson, 2012).

Lastly, there are consistent revenue growth rates. According to Sageworks corporate, Bierman notes that the industry has had consistent growth rates over the years. The position enables the corporate to invest at low-risk levels (Hill & Gareth, 2014) (Biery, 2014).

Threats

The major threat comes from market competition. Other daycare organizations are working on better programs and at low costs. The management team for Pierini Babies will be assigned with a responsibility of ensuring that they compete favorably.

Secondly, the enterprise is exposed to losses. The low cost objective is not all helpful to the company. There are many problems attributable to the system management. These uncertainties place the company at the risk of decline in competitiveness.

The last threat comes in as a result of too many competitors and ease of idea copycats. The competitors can take the advantages of the failed model under Pierini and create a better model at the time when the company is struggling to recuperate from losses (Hill & Gareth, 2014).

Smart Goals

The business is positioned in a predictively sound investment venture. However, there are some things that the management must ensure that are right. The goals must be SMART. Here, the management must be specific on the products to invest shareholders’ funds. Secondly, the benefits must be measurable. The stakeholders should be in a position to tell what to expect in from the venture. Thirdly, the goals must be agreeable to the stakeholders. Additionally, these goals must be relevant to the company’s mission. Lastly, the goals should be time-based. The time plan should specify on what should be achieved at each stage of the program (Hill & Gareth, 2014).

References

Biery, M. E. (2014, June 15). Growth In U.S. Day Care Businesses. Retrieved from Forbes: http://www.forbes.com/sites/sageworks/2014/06/15/heres-the-growth-chart-on-day-care-businesses/#7db7719c6405

Henderson, R. (2012, January). Industry Employment and Output Projections to 2020. Retrieved from U.S. Bureau of Labor Statistics: www.bls.gov/opub/mlr/2012/01/art4full.pdf

Hill, W., & Gareth R. 2014. Strategic Management Theory: An Integrated Approach. Boston, MA:

Houghton Mifflin.