finally 031017

In today’s fast-moving, global environment with rapid technological change and competition popping-up from all directions, it’s important to harness quick, agile strategy development practices.

For the final assignment you will use your current organization to develop and present a 5-slide strategy. You will develop your strategy from a leadership perspective, with your intended audience being the executive team at your company. Remember, the pre-work of research and presentation planning are key to delivering a persuasive and decisive strategic plan. Note: Jack’s 5-slide strategy methodology can be found in Chapter 11 of Winning.

Develop and deliver a compelling 3-6 minute PowerPoint presentation that informs, frames, and persuades the executive team to support your strategic plan.

Your presentation and deliverables should address the following criteria:

1. Present your key findings and analysis for each of the four elements:

2. Slide 1 - The playing field

3. Slide 2 - The competition

4. Slide 3 - Your organization

5. Slide 4 - What’s around the corner?

2. PowerPoint slides include talking points in the "Notes" pane. The talking points demonstrate thought process, rationale, and presentation planning.

3. Video and PowerPoint has a professional look and feel.

Demonstrate your executive presence through professional dress, eye contact, and clear and confident speech that is also reflected in tone and body language.

Remember you should not read your slide.

Demonstrate professionalism through grammatically correct, uncluttered, and succinct slides.

4. Presentation is within the 3-6 minute timeframe.

5-Slide Methodology Questions Slide questions are not set in stone. Incorporate your understanding of important and relevant questions for your company and industry.

Slide 1: What the Playing Field Looks Like Now

o Who are the competitors in this business, large and small, new and old?

o Who has what share globally, and in each market? Where do we fit in?

o What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?

o What are the strengths and weaknesses of each competitor? How good are its products? How much does each one spend on R&D? How big is each sales force? How performance-driven is each culture?

o Who are this business's main customers, and how do they buy?

Slide 2: What the Competition Has Been Up To

o What has each competitor done in the past year to change the playing field?

o Has anyone introduced game-changing new products, new technologies, or a new distribution channel?

o Are there any new entrants, and what have they been up to in the past year?

Slide 3: What You've Been Up To

o What have you done in the past year to change the competitive playing field?

o Have you bought a company, introduced a new product, stolen a competitor's key salesperson, or licensed a new technology from a startup?

o Have you lost any competitive advantages that you once had—a great salesperson, a special product, a proprietary technology?

Slide 4: What's Around the Corner?

o What scares you most in the year ahead—what are one or two things a competitor could do to nail you?

o What new products or technologies could your competitors launch that might change the game?

o What M&A deals would knock you off your feet? Slide 5: What's Your Winning Move?

o What can you do to change the playing field—is it an acquisition, a new product, globalization?

o What can you do to make customers stick to you more than ever before and be more loyal to you than to anyone else?

o Persuasively and logically present your “Winning Move”

Rubric Criteria

1. Key findings and analysis is presented for each of the four elements (slides 1 through 4).

a. Completely presents key findings and analysis for each of the four elements. The student completely demonstrates synthesis of ideas and logical reasoning from a core capabilities and strategic perspective. The presentation is mostly clear, concise, and well-supported

2. Persuasively and logically presents the “Winning Move” (slide 5).

a. The student completely persuades and logically presents the "Winning Move." Actions that can be taken to change the playing field and customer loyalty is thoroughly clear, concise, and logical.

3. 3. PowerPoint slides include talking points that demonstrate thought process, rationale, and presentation planning.

a. Each slide contains complete talking points, which are mostly clear and concise. The talking points completely demonstrate thought process, rationale, and presentation planning.

4. Video and PowerPoint have a professional look and feel

a. The video presentation is mostly professional. The student is adequately professionally dressed, has an appropriate background, makes eye contact, voice is mostly dynamic, and verbal cues are completely applied

5. Presentation is within the 3-6 minute timeframe.

a. The video is slightly over the 6 minute maximum, but by no more than 1 minute.