| Coffeeshop plc |
| Up-front payment (time period 0) | £1,200,000 |
| Passenger numbers (2012) |
| Annual growth in passenger numbers (2013) |
| Annual growth in passenger numbers (2014) |
| Annual growth in passenger numbers (2015) |
| Annual growth in passenger numbers (2016) |
| Probability of passenger being customer | 10% |
| | | | | | Time Period |
| Average spending per customer (2012) | | | | | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 |
| Annual increase in average spending (2013 onwards) | | | | No. of passengers |
| Gross margin | | | | No. of customers |
| Other operating costs (2012) | | | | Spending per customer |
| Annual increase in operating costs (2013) |
| Annual increase in operating costs (2014) |
| Annual increase in operating costs (2015) |
| Annual increase in operating costs (2016) |
| Cost of capital | 15% |
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excellassignment.xlsx
