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eng_306_persuasive_memo_assignment__rubric1.pdf

ENG 306: Persuasive Memo Assignment Writing Requirements:

- Memo Format: Follow the Persuasive Memo on p. 77 (Figure 3-3) - 12 point, Arial font - 1 single-spaced page (approx. 300 words)

Due Dates & Submission Requirements:

- Peer review: 02/24/2017 - Final draft: 02/27/2017

Assignment Prompt: Imagine that you work for a company where many of the new hires have been using text messaging and social media to pass on confidential material to each other or relay emergency information. This greatly concerns the chief executive officer (CEO), who especially has a problem with employees using text messages/social media to convey such sensitive information over unsecured and unregulated networks. Draft a company memo that persuades employees to adhere to company protocol and to stop sending company information via social media or text message. Though you are free to invent company information (names, protocol numbers, etc.), you will have to consider how audience, purpose, context, and scope affect your memo. Additional Help You have several resources if you would like additional help: 1. Reread Writing that Works, pp. 298-300 (“Designing Memos”), pp. 276-279 & 279-289 (“Developing Style & Tone”; “Structuring Effective Correspondence”), and pp. 110-119 (“Point of View; Conciseness; & Plain Language”). 2. Contact me via phone, email, or make an appointment to meet with me.

ENG 306: Persuasive Memo Grading Rubric Subject Requirement Point

Distribution Format 1. Left-justified paragraph alignment; 1-inch margins; 12 Point Arial font ______/5 2. Single spaced paragraphs ______/5 3. Standard form (tabbed once and flushed left); initialed _____/10 4. Header ______/5 Subtotal _____/25 Persuasive Strategy 1. Clear introduction to problem ____/20 2. Persuasive strategy that requests or instructs (Direct or Indirect Strategy) ____/30 3. Logically organized paragraphs with supporting facts and information (HINT: One topic per paragraph. Keep scope in mind.) ____/35 4. Demonstrates familiarity with readers’ needs and shows readers respect ____/20 5. Clearly admits negatives where applicable ____/15 Subtotal ___/120 Writing Style 1. Clear and direct writing style (HINT: Plainly worded sentences. No flowery, passive, or confusing sentences. They should be effective, not impressive.) ____/20 2. Clear, coherent topic sentences in each paragraph ____/10 3. Appropriate tone and style ____/10 4. Demonstrates goodwill and reflects the “You” perspective ____/10 5. Grammatically competent _____/5 Subtotal ____/55 Persuasive Memo Points Total

___ /200

Instructor Comments: