| | SplashEm |
| | Average Ticket Price | $35.00 |
| | Average Number Tickets Sold Annually | 2,400,000 |
| | Online Ticket Expense as % of Sales | 6% |
| | Revenue Benefit Analysis | Year 1 | Year 2 | Year 3 | Totals |
| | Anticipated Increase in Tickets Sold | 0% | 4% | 4% |
| | Number of Ticket Sales |
| | Ticket Sales Adjustment |
| | Booth Sales |
| | % of Total Sales | 90% | 80% | 70% |
| | Number Tickets Sold at Booth |
| | Revenue Generated |
| | Online Sales |
| | % of Total Sales | 10% | 20% | 30% |
| | Number Tickets Sold Online |
| | Revenue Generated |
| | Online Ticket Expense |
| | Revenue Generated With Online Sales |
| | Revenue Generated Without Online Sales |
| | Net Benefit |