Public Relations 1
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powerpoint_4.pptxJobs in Public Relations
Where are the jobs?
Jobs in public relations exist in five settings:
Corporations (33%)
Nonprofit Organizations (5%)
Governments (5%)
Public Relations Agencies & Consultants (33%)
Associations (trade, education, etc) (14%)
****Health Care (10%)
Corporations
Offer the biggest share of jobs in public relations
Offer the greatest variety of jobs
Public relations jobs within corporations usually focus on one of the following:
Employee relations
Media relations
Government relations, community relations, or
Consumer relations
Nonprofit Organizations
Similarly to corporations, most nonprofit organizations have public relations employees in the areas of:
Employee relations
Media relations
Government relations
Community relations
Marketing communications
Governments
Jobs in public relations are found in the federal government, as well as state and local.
Additionally, political parties and independent agencies created by the government (US Postal Service) also have public relations employees.
Public Relations Agencies
Public relations agencies assist with public relations activities of other organizations.
Corporations, nonprofit organizations, governments, and individuals hire public relations agencies.
The above have their own public relations employees but for certain, major, time-consuming projects, they hire from the outside.
Public Relations Agencies
Job Duties:
Assigned to “accounts”
An “account” includes all the public relations activities planned and executed for one particular client.
Individual accounts are “managed” by account execs.
Independent Public Relations Consultants
A “one-person” public relations agency
Offers a smaller range of services than a public relations agency.
Usually hired for a specific task.
Examples:
Crisis communication
Speechwriting
Web site design
Training
Education
65% have bachelor’s degree
50% have a degree focused on PR
More common to have a master’s degree (30%)
communication; PR; journalism
Close to 300 universities have student PR chapters
PRSSA (Public Relations Student Society of America) has approx 10,000 student members
Now Let’s Talk Money!!
Salaries in public relations:
According to salary.com mean salary for beginning PR practitioner in Chicago was $48,000 (plus benefits and bonuses)
PR Director (Chicago) $87,000
Top PR executitves at major corporations $500,000 annually
More on $$
Account exec’s with 2-5 years experience $35,000 - $50,000
Account supervisors (5-10 yrs) $55,000 - $85,000
Senior VP $120,000 - $175,000
Overall, average salary:
$69,000 plus benefits and bonuses
consultant: $110,000 + $20,000 in bonuses
See For Yourself
Search by using “public relatins” as keyword and put in your desired location
Male vs. Female
In past 20 years, male to female ratio has changed.
7 in 10 are women
But men hold the biggest share of managerial positions
Landing the Interview, Do’s and Don’ts…
DO:
Thoroughly research potential employers before applying.
Send an error-free application letter and flawless resume.
Prepare for a job interview by reviewing your research on the potential employer and preparing knowledgeable questions to ask.
DON’T
Send a form letter asking for a job.
Ask about salary and benefits before it is brought up.
Forget to send a thank you letter after each interview.
