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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 190 Assignment 2: Create an Instagram Campaign

Criteria Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A 1. Select one (1) product that you would like to utilize for the Instagram Campaign. Specify the main reasons why the company would benefit from using this product for the campaign.

Weight: 10%

Did not submit or incompletely selected one (1) product that you would like to utilize for the Instagram Campaign. Did not submit or incompletely specified the main reasons why the company would benefit from using this product for the campaign.

Partially selected one (1) product that you would like to utilize for the Instagram Campaign. Partially specified the main reasons why the company would benefit from using this product for the campaign.

Satisfactorily selected one (1) product that you would like to utilize for the Instagram Campaign. Satisfactorily specified the main reasons why the company would benefit from using this product for the campaign.

Thoroughly selected one (1) product that you would like to utilize for the Instagram Campaign. Thoroughly specified the main reasons why the company would benefit from using this product for the campaign.

2. Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign. Weight: 15%

Did not submit or incompletely specified the main purpose of the Instagram campaign for the company regarding its social media marketing. Did not submit or incompletely defined the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.

Partially specified the main purpose of the Instagram campaign for the company regarding its social media marketing. Partially defined the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.

Satisfactorily specified the main purpose of the Instagram campaign for the company regarding its social media marketing. Satisfactorily defined the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.

Thoroughly specified the main purpose of the Instagram campaign for the company regarding its social media marketing. Thoroughly defined the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.

3. Design the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

Weight: 15%

Did not submit or incompletely designed the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

Partially designed the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

Satisfactorily designed the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

Thoroughly designed the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

4. Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.

Weight: 10%

Did not submit or incompletely determined the metrics that you would use to monitor the progress of your campaign. Did not submit or incompletely provided a rationale for your response.

Partially determined the metrics that you would use to monitor the progress of your campaign. Partially provided a rationale for your response.

Satisfactorily determined the metrics that you would use to monitor the progress of your campaign. Satisfactorily provided a rationale for your response.

Thoroughly determined the metrics that you would use to monitor the progress of your campaign. Thoroughly provided a rationale for your response.

5. Appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

Weight: 10%

Did not submit or incompletely appraised the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

Partially appraised the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

Satisfactorily appraised the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

Thoroughly appraised the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

6. Compare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example

Did not submit or incompletely compared and contrasted the fundamental differences between active marketing

Partially compared and contrasted the fundamental differences between active marketing and passive marketing.

Satisfactorily compared and contrasted the fundamental differences between active marketing and passive marketing.

Thoroughly compared and contrasted the fundamental differences between active marketing and passive marketing.

in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response.

Weight: 15%

and passive marketing. Did not submit or incompletely provided a scenario or example in which using a passive marketing strategy would bring benefit to this company. Did not submit or incompletely provided a rationale for your response.

Partially provided a scenario or example in which using a passive marketing strategy would bring benefit to this company. Partially provided a rationale for your response.

Satisfactorily provided a scenario or example in which using a passive marketing strategy would bring benefit to this company. Satisfactorily provided a rationale for your response.

Thoroughly provided a scenario or example in which using a passive marketing strategy would bring benefit to this company. Thoroughly provided a rationale for your response.

7. Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) Note: Make sure the font size is not larger than 18. Weight: 5 %

Did not submit or incompletely applied social media marketing skills and be imitative with the formatting (e.g., font color, size, layout, etc.)

Partially applied social media marketing skills and be ordinary / routine with the formatting (e.g., font color, size, layout, etc.)

Satisfactorily applied social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.)

Thoroughly applied social media marketing skills and be very creative with the formatting (e.g., font color, size, layout, etc.)

8. 3 references

Weight: 5%

No references provided. Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

9. Writing Mechanics, Grammar, and Formatting

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error free or almost error free grammar, spelling, punctuation, or formatting.

10. Information Literacy / Integration of Sources

Weight: 5%

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

11. Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.