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Creating an Instagram Campaign 2

Week 6 Assignment 2

Creating an Instagram Campaign

Your Name

Date

Your Degree Program

Instagram Campaign Title Here

Product Selection

Thoroughly select one (1) product that you would like to utilize for the Instagram Campaign. Thoroughly specify the main reasons why the company would benefit from using this product for the campaign. Simply highlight and retype over this information.

Campaign Purpose

Thoroughly specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Thoroughly define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign. Simply highlight and retype over this information.

Instagram Contest

Thoroughly design the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture. Simply highlight and retype over this information.

Campaign Metrics

Thoroughly determine the metrics that you would use to monitor the progress of your campaign. Thoroughly provide a rationale for your response. Simply highlight and retype over this information.

Campaign Benefits

Thoroughly appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy. Simply highlight and retype over this information.

Active Versus Passive Marketing

Thoroughly compare and contrast the fundamental differences between active marketing and passive marketing. Thoroughly provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Thoroughly provide a rationale for your response. Simply highlight and retype over this information.

Conclusion

(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References

(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 4 references for each time you submit the paper, totally in a minimum of 3 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not quality as academic resources.