feedback_for_revision.docxAssignment 1 Feedback below
BUS599-A1-1 1. Create your revised NAB company name and explain its significance. Weight: 5%4.75 (4.75%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially created your revised NAB company name and partially explained its significance.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily created your revised NAB company name and satisfactorily explained its significance.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly created your revised NAB company name and thoroughly explained its significance.
Feedback:
You created your revised NAB company name and satisfactorily explained its significance.
BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5%4.75 (4.75%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Feedback:
In this assignment I did identify that you developed your company¿s revised Mission Statement and provided a rationale for its components.
BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.8.5 (8.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Feedback:
You provided a general description of the trends in the non-alcoholic beverage industry. More direction relationship of the specific type of beverage category of your project could have been examined. You briefly noted, rather than justified the reasons why you have chosen this type of non-alcoholic beverage.
BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.9.5 (9.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Feedback:
You did provide a discussion on the company¿s strategic position.
BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.9.5 (9.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.
Feedback:
The overview of your company¿s distribution channels was noted
BUS599-A1-6 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.8.1 (8.1%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk.
Feedback:
While you did provide an outline of risks you needed to support the details of these risks. Also, there needed to be further specifics / details of the company¿s plan to mitigate the risks.
BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)28.7 (28.7%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 24.15 (24.15%)
Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Fair 70 - 79% C 24.5 (24.5%) - 27.65 (27.65%)
Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Proficient 80 - 89% B 28 (28%) - 31.15 (31.15%)
Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Exemplary 90 - 100% A 31.5 (31.5%) - 35 (35%)
Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback:
You did provide a SWOT but did not support the details for an analysis for the company. The matrix, other than noting the SWOT, needed to be examined further.
BUS599-A1-8 8. Clarity, writing mechanics, and formatting requirements14.25 (14.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)
More than 6 errors present
Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)
5-6 errors present
Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)
3-4 errors present
Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)
0-2 errors present
Feedback:
Minimal errors were noted.
Raw Total: 88.05 (of 100.0)
Feedback to Learner
Name:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis
Description:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis
Assignment 2 Feedback below
1a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Did not submit or incompletely supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Partially supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Satisfactorily supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Thoroughly supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Feedback:
Satisfactorily developed an analysis of the types of consumers in demographic terms. Needed further explanation and depth in your breakdown of demographic groups
BUS599-A2-2 1b. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Feedback:
Partially outlined the demographic information for the company, with specific criteria identified on the worksheet.
BUS599-A2-3 2a. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Feedback:
Partially developed detail on the factors ¿ assessment of the competition. Further examination of the company¿s market competition could have been directly link to the factors.
BUS599-A2-4 2b. Defend your strategy to successfully compete against market leaders in your segment.4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely defended your strategy to successfully compete against market leaders in your segment.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially defended your strategy to successfully compete against market leaders in your segment.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily defended your strategy to successfully compete against market leaders in your segment.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly defended your strategy to successfully compete against market leaders in your segment.
Feedback:
I did see the points you had noted to consider the strategy. The recommendation would have been to develop your explanation further for the market leaders and the relationship to the strategy.
BUS599-A2-5 2c. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Feedback:
While you did discuss the plan the logic to differentiate it from the competition was limited in specifics. The need for the breakdown on the worksheet would have been an area to focus on.
BUS599-A2-6 3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).17 (17%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
Did not submit or incompletely clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Feedback:
You provided the company¿s points, again further need was to have the breakdown / logic of directed correlation noted.
BUS599-A2-7 4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.17 (17%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
Did not submit or incompletely identified the marketing vehicles you plan to use to build your company’s brand. Did not submit or incompletely justified the key reasons why they will be effective. Did not submit or incompletely provided examples of other non-alcoholic beverage companies that use these tactics effectively.
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially identified the marketing vehicles you plan to use to build your company’s brand. Partially justified the key reasons why they will be effective. Partially provided examples of other non-alcoholic beverage companies that use these tactics effectively.
Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily identified the marketing vehicles you plan to use to build your company’s brand. Satisfactorily justified the key reasons why they will be effective. Satisfactorily provided examples of other non-alcoholic beverage companies that use these tactics effectively.
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly identified the marketing vehicles you plan to use to build your company’s brand. Thoroughly justified the key reasons why they will be effective. Thoroughly provided examples of other non-alcoholic beverage companies that use these tactics effectively.
Feedback:
The points you made on the marketing sector was discussed. Key reasons were not developed ¿ but general reasons were noted. The direct link for building the brand was needed to support the reasons.
BUS599-A2-8 5. Clarity, writing mechanics, and formatting requirements14.25 (14.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)
More than 6 errors present
Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)
5-6 errors present
Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)
3-4 errors present
Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)
0-2 errors present
Feedback:
You did develop your paper clearly with the needed format
BUS599-A2-9 6. Complete the Marketing Budget worksheet for your company.0 (0%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
Did not submit or incompletely completed the Marketing Budget worksheet for your company.
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially completed the Marketing Budget worksheet for your company.
Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily completed the Marketing Budget worksheet for your company.
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly completed the Marketing Budget worksheet for your company.
Feedback:
Not provided
Raw Total: 69.50 (of 100.0)
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