For prof-sanz

Case Study Analysis Content

Unsatisfactory

(0-24.5 marks)

Satisfactory

Pass (25-29.5 marks)

Good

Credit (30-34.5)

Very Good

Distinction (35-39.5)

Excellent

High Distinction

(40 and above)

Identification and Discussion of Main Issues

(as outlined below)

NOTE: Marks awarded are out of 20. Result will be scaled down to a final mark out of 10.

Unclear or no discussion/explanation of the issues or problems involved. Discussion too general and not related to the specific case. Case facts not used in support of discussion.

Identification but limited analysis/explanation of most of the issues or problems involved. Discussion sometimes too general and not related to the specific case. Case facts sometimes not used to support discussion.

Identification and analysis/explanation of most of the issues or problems involved. Discussion is often related to the specific case. Case facts are often used to support discussion.

Clear and concise identification and analysis/explanation of most of the issues or problems involved. Discussion is usually related to the specific case. Case facts usually used to support discussion.

Clear and concise identification and analysis/explanation of all the issues or problems involved Discussion is always related to the specific case. Case facts always used to support discussion.

Business Strategy

· Business Mission

· Competitive Advantage

4 marks

Key Success Factors

· Identification

· Explanation

6 marks

3 MAS procedures/routines

· Identification

· Explanation

6 marks

Explanation of the House-Brand problem

4 marks

Case Study Analysis Skills/Capabilities

Unsatisfactory

Satisfactory

Good

Very Good

Excellent

Business Report Presentation

Key elements of the business report are not provided and/or presented with errors evident. Overall presentation of the document is not to a professional standard.

Most required elements of the business report are present and completed to a satisfactory standard. Attention to Report presentation is given, but is not always well-executed.

Most required elements of the business report are present and completed to a good standard. Most, but not the entire Report, is presented using a professional structure, with informative headings/sub –headings and good paragraph structure.

All required elements of the business report are present and all are completed to a very good standard. The entire Report is presented using a professional structure, with reasonably informative headings/sub –headings and very good paragraph structure.

All required elements of the business report are present and completed to an excellent standard. The entire Report is presented using a professional structure, with informative headings/sub –headings and excellent paragraph structure.

Clarity of Communication

Report has numerous grammatical, spelling and/ or typographical errors that make it unsuitable for presentation to client or superior.

Report has some grammatical, spelling and/or typographical errors that detract from the quality of the communication but does not prevent the ideas being effectively communicated.

Report has a few grammatical, spelling, typographical and/or other communication errors. It is almost at a standard that could be presented to a superior in the workforce or a client.

Report has very few grammatical, spelling, typographical and/or other communication errors. It is at a very good standard that could be presented to a superior in the workforce or a client

Report has NO grammatical, spelling, typographical or other communication errors.

It is at an excellent standard that could be presented to a superior in the workforce or a client.

Referencing

Very few/all sources not acknowledged.

Most sources acknowledged with reference details.

N/A

N/A

Sources acknowledged with full reference details

Research

No indication of research undertaken. Discussion sourced from course materials only.

Some evidence of research undertaken. Limited use of research to inform discussion where required.

Evidence of relevant research undertaken and used to inform discussion in most instances where required.

N/A

Evidence of relevant research undertaken and used to inform discussion in all instances where required.