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quiz-_assignment_4_-_tracking.pdf
2/6/2017 Quiz: Assignment #4 - Tracking
https://oregonstate.instructure.com/courses/1624130/quizzes/2371211/take 1/4
Assignment #4 ‐ Tracking Started: Feb 6 at 1:10am
Quiz Instruc�ons
WHAT: Answer the questions based on the video below and the two PDFs. NOTE: I would suggest printing out the questions first and then reading/watching.
Video: http://www.youtube.com/watch?v=O2wMVk10X0M (http://www.youtube.com/watch?v=O2wMVk10X0M) PDFs: NYT How Companies Learn Your Secrets.pdf & NYT Do Not Track.pdf
WHY: Online/mobile advertising and the tracking that accompanies it has become a very important part of the marketing world. As it has grown it has raised ethical issues.
0.5 ptsQuestion 1
From "How Companies Learn Your Secrets": How much do you agree with the statement, "Target's use of the pregnancy indicator is creepy."
[ Select ]
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Question 2
From Wall Street Journal Video: What is behavioral targeting?
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Question 3
From "How Companies Learn Your Secrets": Why was the Minneapolis Dad upset at Target? Why did he end up
apologizing to the Target manager?
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2/6/2017 Quiz: Assignment #4 - Tracking
https://oregonstate.instructure.com/courses/1624130/quizzes/2371211/take 2/4
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0.5 ptsQuestion 4
advertisers ability to compete and be profitable in the 21st century
shift power from advertisers and marketers to the government
rob consumers of the ability to see ads they are interested in
the barter system of information for free web services
From "Do Not Track? Advertisers Say 'Don't Tread on Us'": The article notes Do Not Track threatens what?.
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Question 5
From Wall Street Journal Video: In the video what is an example of something good that comes from cookies?
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0.5 ptsQuestion 6
2/6/2017 Quiz: Assignment #4 - Tracking
https://oregonstate.instructure.com/courses/1624130/quizzes/2371211/take 3/4
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From Wall Street Journal Video: What are privacy advocates pushing for?
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Question 7
From Wall Street Journal Video: Why were cookies even necessary in the first place?
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Question 8
From "How Companies Learn Your Secrets": The article notes our shopping habits for mundane items are hard to change. When do these habits become flexible? Give two examples the article provides of when we might be flexible or open to changing our shopping patterns.
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2/6/2017 Quiz: Assignment #4 - Tracking
https://oregonstate.instructure.com/courses/1624130/quizzes/2371211/take 4/4
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Question 9
From "How Companies Learn Your Secrets": As Pole (the statistician) mined the data he identified a number of useful purchasing patterns that might indicate a customer was pregnant. List one.
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0.5 ptsQuestion 10
True
False
From "Do Not Track? Advertisers Say 'Don't Tread on Us'": If a person selects the Do Not Track option advertisers are not allowed to track their online behavior.
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