Read and Write about one example from the powerpoint and explain
Document Design
English 202C
Goals of Document Design
to make a good impression on readers
to help readers understand the structure and hierarchy of the information
to help readers find the information they need
to help readers understand the information
to help readers remember the information
Does this flyer meet the requirements for good document design?
Planning Design
Analyze your audience and purpose.
Determine your resources.
Consider the following:
paper size
typeface preferences
color preferences
text direction
Four Principles of Design
proximity
alignment
repetition
contrast
Proximity organizes this image:
Alignment organizes this image:
Repetition organizes this image:
Contrast clarifies this image:
Different typefaces make different impressions:
This paragraph is typed in Monotype Corsiva typeface. You are unlikely to see this style of font in a technical document because it is too ornate and too hard to read.
This paragraph is Times Roman, an effective typeface for text in the body of technical documents.
This paragraph is Tahoma, which has a modern, high-tech look. It is best suited for headings and titles in technical documents.
Case affects readability:
Lowercase letters are easier to read:
Individual variations are greater in lowercase words THAN THEY ARE IN UPPERCASE WORDS.
Fonts (size and number within one document)
Color (number of colors within one document)
Clip art
White Space
Margins
Other Considerations:
Fundraising Flyer: Is this effective?
Employee Benefits: Bad Example
Employee Benefits: Good Example
Menu from a local restaurant: What advice would you give them?
Restaurant Menu: Good Example
Graphic Example for the General Reader: Newspaper
Overcomplicated Flowchart?
Effective Line Drawing?
Overcomplicated Logic Tree?
Logic trees can be helpful, but only when they don’t make a simple question difficult.
HVAC Diagram
This graphic is helpful for someone with little knowledge to understand the basic principles of how HVAC works.