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The SWOT Analysis

The SWOT Analysis is an analysis of the Strengths (S), Weaknesses (W), Opportunities (0), and Threats (T) faced by an organization, team, group, etc. Conducting a SWOT analysis involves having organizational members — working either as individuals or in a group — brainstorm (i.e., generating ideas without evaluation or judgment) to compile a list of: Strengths

Weaknesses Opportunities Threats

The strengths, weaknesses, opportunities, or threats can be developed based on a group, team, or the entire organization depending on the focus of the assessment. Strengths are weaknesses are internal considerations, whereas opportunities and threats are subject to external forces. More specifically: Strengths practices and procedures that are well conducted and organized that don’t necessitate change Weaknesses areas of concern that could be addressed through training Opportunities positive factors in the external environment that should potentially be embraced and enhanced if and when possible Threats external factors that could jeopardize operations, practices, processes, etc.

SWOT Analysis involves using a template like the one that appears below:

Strengths Weaknesses

Internal

Opportunities Threats

External

Once the strengths, weaknesses, opportunities, and threats have been identified they need to be ranked so that the greatest strength, weakness, opportunity and threat can be distinguished from those that are less pressing. The final step is to consider the following questions regarding each area:

1. How can we build on or maximize our strengths? 2. How can we overcome or reduce our weaknesses? 3. How can we take advantage of the opportunities? 4. How can we address the threats and potential threats?

The answers to these questions should reveal specific areas of need for training.