Capsim simulation Capstone Final project Paper. 10 pages.
MichaelVargas23
midway_powerpoint.pptxSARFO’S MIDWAY COMPANY PERFORMANCE SUMMARY
Michael Yaw Sarfo
Southern New Hampshire University
Low-tech product performance
| LOW- TECH PRODUCT SALES AND MARKET SHARE ANALYSIS | |||||||
| Round 1 | Round 2 | Round 3 | |||||
| Name of product | Market share | Units sold | |||||
| BAKER | 18% | 1015 | 21% | 1307 | 24% | 1606 | |
| DAZE | 17% | 962 | 19% | 1187 | 21% | 1434 | |
| CAKE | 17% | 955 | 22% | 1335 | 22% | 1461 | |
| EAT | 17% | 944 | 20% | 1190 | 17% | 1122 | |
| ABLE | 17% | 926 | 9% | 566 | 9% | 599 | |
| FAST | 13% | 742 | 8% | 478 | 0% | 24 | |
| BOLD | 1% | 35 | 2% | 104 | |||
| EAST | 3% | 229 | |||||
| CENT | 2% | 129 |
In this section the products are analyzed according to their percentage occupation in the market shares at low-tech. there is also an analysis of the total number of each products sold for the in the three rounds thereby bringing a comparison of the products sold. My original product (Abel) is positioned in the low tech segment. I did not introduce a new product in this particular round. And it certainly fit customers desire.
2
High-tech product performance
| High- tech product sales and market share analysis | |||||||
| Round 1 | Round 2 | Round 3 | |||||
| Name of product | Market share | Units sold | |||||
| baker | 19% | 495 | 15% | 470 | 7% | 256 | |
| Daze | 20% | 518 | 16% | 494 | 7% | 270 | |
| cake | 14% | 355 | 7% | 216 | 5% | 182 | |
| Eat | 14% | 356 | 6% | 187 | 4% | 146 | |
| able | 14% | 367 | 8% | 237 | 3% | 103 | |
| fast | 19% | 502 | 24% | 734 | 19% | 699 | |
| bold | 11% | 338 | 16% | 601 | |||
| East | 6% | 237 | |||||
| cent | 5% | 188 | |||||
| Dabble | 14% | 436 | 17% | 630 | |||
| Feast | 11% | 422 |
This analysis of products in these section is completely different from the low-tech summation and analysis. The methodology to compare the units sold and percentage occupation in the market is the same but the section analyzed is in the high- tech sales.
3
Production analysis
| Comparison of production analysis for round 1,2 and 3 | |||||||
| Round 1 | Round 2 | Round 3 | |||||
| Name of product | Primary segment | Units sold | |||||
| baker | Low | 1510 | Low | 1777 | Low | 1862 | |
| Daze | low | 1480 | Low | 1680 | Low | 705 | |
| cake | low | 1310 | Low | 1551 | Low | 1643 | |
| Eat | low | 1300 | Low | 1377 | Low | 1266 | |
| able | low | 1293 | Low | 802 | Low | 701 | |
| fast | Low | 1244 | High | 1213 | High | 723 | |
| bold | 0 | High | 373 | High | 705 | ||
| East | 0 | 0 | High | 466 | |||
| cent | 0 | 0 | High | 317 | |||
| Dabble | low | 0 | High | 436 | High | 630 | |
| Feast | 0 | 0 | High | 422 |
This section shows some of the products that were discontinued in the first round due to low demand of the customers. However their demand increased in round two whereby their production was reinstituted as a result of demand from the buyers. Probably the number of customers increased especially the discontinued products such as bold, east, cent and dabble. Automation of production processes improved from round 1 through 3 whereby there was change from low to high primary segment.
4
Market segmentation
| Able | A_Fank | Akan | |
| Price | 34.00 | 34.50 | 35.80 |
| Promotional Budget | 1000 | 2500 | 2500 |
| Sales Budget | 1000 | 2000 | 2000 |
| Sales Forecast | 1200 | 1100 | 1000 |
Round 1
Round 2
Round 3
The products are arranged in accordance to their occupation in the market. The market for my 2 new products didn’t sell as I did not purchase production for either of the new products during round 2 and 3. The market segmentation includes all the products in each round some of which were not included in other rounds. My original product was the only product selling and most likely keeping me relevant in the market.
5
Financial performance
The R & D funds were paid from the net income profits in each round
Marketing expenses were deducted from the annual budget
Production activities were funded from the company savings to grab opportunities
Stock was bought annually
Bonds retirements were rare due to enough savings in the accounts
Emergency loans was taken during rounds 2 and 3
No dividends were paid
My cash percentage is 0
The company recorded no accumulation in the annual financial records. This made the company to record lower sales as seen in the financial analysis summary shown in each round. Profit was not satisfactory in the second and third round. I have purchased production and I have borrowed more money and hope to recover from this damage.
6
References
Capsim. (2017). Foundation Fast track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=1&simid=F84783_016
Capsim. (2017). Foundation Fast Track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=2&simid=F84783_016
Capsim. (2017). Foundation Fast Track. Retrieved from http://ww3.capsim.com/student/portal/index.cfm?template=reports.reports.courier_frame_2004&round=3&simid=F84783_016
