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(1)
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Criteria
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Ratings
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Pts
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Formatting
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Restated Questions and numbered answers.
3.0 pts
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Did not restate questions.
0.0 pts
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3.0 pts
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Define Customer Value/Customer Lifetime Value
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Answer is well defined. Critical thinking is evident.
10.0 pts
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Answer moderately defined. Critical thinking is moderately evident.
7.0 pts
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Answer is not fully defined.
3.0 pts
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No answer given
0.0 pts
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10.0 pts
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Defines unprofitable customers and illustrates an understanding of the pros and cons to business.
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Answer is well defended. Critical thinking is evident.
10.0 pts
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Answer moderately defended. Critical thinking is moderately evident.
7.0 pts
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Answer is not fully defended. Evident minimum amount of time was spent.
3.0 pts
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Answer is missing
0.0 pts
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10.0 pts
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Referenced articles for support and gave pg numbers.
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Excellent references given.
5.0 pts
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Moderate references
5.0 pts
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Minimal references
2.0 pts
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No references given.
0.0 pts
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5.0 pts
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Defines ways to determine customer value.
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Answer is well stated. Critical thinking is evident.
10.0 pts
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Answer is moderately complete. Critical thinking is moderately evident.
7.0 pts
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Answer is minimally stated. Evident minimum amount of time was spent.
3.0 pts
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Answer is missing
0.0 pts
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10.0 pts
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Writing mechanics
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Exceptional writing mechanics
4.0 pts
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At least three spelling and/or grammar errors were detected. Overall comprehension was not impacted.
3.0 pts
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Significant number of spelling and/or grammar errors were detected. Comprehension is manageable with difficulty.
1.0 pts
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Significant number of spelling and/or grammar errors were detected. Comprehension was greatly impacted.
0.0 pts
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4.0 pts
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Defined and discussed the loyalty ladder.
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8.0 pts
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Total Points: 50.0
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homework_dude
valueofcustomersrubric.docx
