Using Artificial Intelligence to increase customer trust in Beverages company

LITERATURE REVIEW

1. A literature review is a research paper about your topic. Using at least eight (8)

professional (subject matter expert) and/or scholarly references.

2. This section is of NOT LESS THAN FOUR PAGES long using a themed (topic

sections) presentation approach with as much detail as possible.

3. Depending on your topic, specific examples or literary support may be difficult to find.

In cases where there is little current research, describe how this was handled.

a. You may need to use a surrogate (somewhat related) topic in order to complete the literature review. For example, improving the ‘needs assessment’ process

in organization XYZ may not yield research results, so you will need to

generalize the topic. Generalizing the topic could may require examining

research on the value of need assessments, the processes associated with needs

assessment, or how to a conduct needs assessment.

The literature review section/paper must include:

a). Provide a concise synopsis of the current literature that establishes the relevance

of the problem.

b). Describe studies related to the constructs of interest and chosen methodology

and methods that are consistent with the scope of the study.

c). Describe ways researchers in the discipline have approached the problem and

the strengths and weakness inherent in their approaches.

d). Justify from the literature the rationale for selection of the variables or concepts.

e). Review and synthesize studies related to the key concepts and/or phenomena

under investigation to produce a description of what is known about them, what is

controversial, and what remains to be studied.

f). Review and synthesize studies related to the research questions and why the

approach selected is meaningful.

g). Concisely summarize major themes in the literature.