Research methods unit III Scholarly Activity

MBA 5652, Research Methods 1

Course Learning Outcomes for Unit III Upon completion of this unit, students should be able to:

1. Discuss the importance of research-based decision making in a company. 1.1 Summarize how qualitative methods of research aid in decision making of a discipline.

4. Describe how qualitative research methods are used.

4.1 Describe specific qualitative methods that could be used within a discipline. 4.2 Explain the effectiveness of qualitative methods of research within a discipline.

7. Appraise current research tools used in business and industry.

Reading Assignment Hall, A. L., & Rist, R. C. (1999). Integrating multiple qualitative research methods (or avoiding the

precariousness of a one-legged stool). Psychology & Marketing, 16(4), 291-304. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=11580160&site=ehost-live&scope=site

Hegney, D., & Chan, T.W. (2010). Ethical challenges in the conduct of qualitative research. Nurse

Researcher, 18(1), 4-7. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c olumbiasouthern.edu/docview/817118115?accountid=33337

Milena, Z. R., Dainora, G., & Alin, S. (2008). Qualitative research methods: A comparison between focus-

group and in-depth interview. Annals of the University of Oradea, Economic Science Series, 17(4), 1279-1283. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=48755863&site=ehost-live&scope=site

Tolhurst, H., & Dean, S. (2004). Using teleconferencing to enable general practitioner participation in focus

groups. Primary Health Care Research & Development, 5(1), 1-4. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c olumbiasouthern.edu/docview/222746946?accountid=33337

Unit Lesson The unit lessons for this course are presented through interactive presentations. Each slide has audio that accompanies it. Once the narration for each slide is complete, the presentation will automatically advance to the next slide. If you would like to stop the presentation on any slide, click the pause button on the bottom left hand side of the presentation. When you are finished watching the presentation, simply close the browser window. To view the lesson, click on the link below: http://columbiasouthern.adobeconnect.com/mba5652_unitiii/

UNIT III STUDY GUIDE

Qualitative Research

Methods

MBA 5652, Research Methods 2

UNIT x STUDY GUIDE

Title

The presentation contains closed captioning if needed. To learn how to enable this feature, click here to view a guide on navigating and using the presentation. To print the presentation with a transcript for each slide, click here.

Suggested Reading This video will provide a more in-depth look at qualitative research, methods of this type of research, and case studies involving qualitative research. Axman, L. [TSNRP]. (2012, May 7). Qualitative research methods, case study research [Video file]. Retrieved

from https://www.youtube.com/watch?v=6Sg0M8Fn99E This one-hour video of a lecture given by Dr. Roberta E. Goldman was presented during the Harvard Catalyst lecture series. This video will explain different qualitative methods that can be used in public and primary health care studies. Brown University. (2011). Qualitative research for public health and clinical investigation [Video file]. Retrieved

from https://www.youtube.com/watch?v=M7PCn_zId4Q