Complete Business Plan, Due Sunday
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entu_401-ol_rubric_final_paper-busplan_sp1-20131.pdf
ENTU 401-OL Rubric for Final Assignment Business Plan
EXEMPLARY (260) PROFICIENT (250)
DEVELOPING (240) EMERGING (230)
Clearly Applies Business Plan Summary
52
The Business concepts are creatively and innovatively applied to an opportunity.
50
The Business concepts are applied to an opportunity.
48
The Business concepts are somewhat applied.
46
One or more of the Business concepts are not applied to the opportunity.
APA Writing Skills
52
Uses APA and writes at a graduate level. There are no grammar, punctuation or APA errors.
50
Uses APA and writes at a graduate level. There are one or more grammar, punctuation or APA errors.
48
Uses APA and writes at a graduate level. However there are two or more grammar, punctuation or APA errors.
46
Uses APA and writes at a graduate level. However there are three or more grammar, punctuation or APA errors.
Analysis
52
Research shows reliability and validity. Sources are across a broad range of disciplines. Answers demonstrate the ability to understand and apply the major disciplines
50
Research shows reliability and validity. Sources are across a somewhat broad range of disciplines. Answers demonstrate the ability the major disciplines involved Business
48
Research shows either reliability or validity. Sources are not across a broad range of disciplines. Answers demonstrate some ability to understand and apply some of the disciplines
46
Research shows neither reliability nor validity. Sources are not across a broad range of disciplines. Answers do not demonstrate the ability to understand and apply the major
involved in Business analysis.
analysis. involved in Business analysis.
themes of Business analysis.
The Scope and the Depth of the Business Opportunity is clearly Identified and Analyzed using Business Models
52
Communicates the opportunity clearly and innovatively. Uses Business analytical skills and applies Business concepts in a deep and interesting way. Five additional references from independent research.
50
Communicates the opportunity clearly. Uses Business analytical skills and applies Business concepts in a useful way. Five additional references from independent research.
48
Communicates the opportunity somewhat clearly. Uses some Business analytical skills and applies only one or two Business concepts. Less than five references from independent research.
46
Does not communicate the opportunity clearly and only applies one Business concept and that not completely or clearly. Less than three references from independent research.
Use of Headings,
Strategy
Programs
& Contingency plans
52
Clearly and innovatively demonstrates understanding of the opportunity through the Business analysis, conclusions and recommendation
Explains the
50
Demonstrates understanding of the opportunity through the Business analysis, conclusions and recommendation
Explains the connection of the research to the opportunity and
48
Somewhat demonstrates understanding of the opportunity through the Business analysis, conclusions and recommendation
Somewhat explains the connection of the
46
Does not clearly demonstrate understanding of the opportunity through the Business analysis, conclusions and recommendations
Somewhat explains the connection of the
connection of the research to the opportunity and how they will be used in the future.
how they will be used in the future.
research to the opportunity and how they will be used in the future.
research to the opportunity and how they will be used in the future.
