thursday

Students are to select any four, (4). Students must compose a narrative response (250 words) with three references (APA 6th style) and submit/post on Blackboard. Each response is worth +25 points and must be submitted on time.

This requirement will require secondary research and cite using APA 6th style, not less than one academic journal and not less than two applied marketing and or other commercial/business references. The titles are given for each of the assignments and your task is to research, formulate a point of view, and compose a response.

QUESTION: THE WHY BEHIND THE BUY. WHAT IS RETAIL THERAPY AND WHY DO CONSUMERS ENGAGE?

Three Important items…. Please review.

Academic writing is formal, not casual or informal.

Please adhere to the rules below in all written assignments:

· Do not use first person point of view: I, me, we, our, us, etc.

· NEVER use second person point of view: you, your, etc.

· Do not use phrases such as I think that, I believe that, I feel that, in my opinion, etc.

· Do not use these words: IT, OF, BY, BEING 

· Do not use slang or other informal diction.

· BE PRECISE AND CLEAR. Stay away from vague phrases: the fact that, at that point in time, in other words, play a role, due to, as a result of, as to why, whereas, thus, therefore, which is, the most common, one of, not only, but also, very, extremely, really, a lot, great, best, usually, greater, many, most, some, a little, a few, often, sometimes, oftentimes, can be established, such as, just as, of this, is that, the fact that, means that, for many reasons, all these, serve to, to name a few, in order to, when it comes to, as noted, on the part of, by means of, after all, this means that, the reason is, in general, again, once again,  etc.

· Write out all contractions: can't should be cannot, for instance.

· Do not begin sentences (or phrases/clauses within sentences) with ANY of the following words: AS, IT, IN, THERE, THIS, THAT, THEY, THEIR, BY, IF, WHEN, WHILE, WITH, BECAUSE, THROUGH, WITH

· Do not use THAT when referring to people. The pronoun WHO refers to people.

· Caution, "To be" verbs should be used sparingly: is, are, was, were, etc.

· Use commas and semi-colons properly.

· Do not use pretentious words intended to impress the reader.

· Stay away from using could, might, may, maybe, probably, etc.

· Use THAT and WHICH correctly  

· Use apostrophes properly for singular and plural possessive noun forms

100 essential business verbs
accept	add	admit
advertise	advise	afford
approve	authorize	avoid
borrow	break	build
buy	calculate	call
cancel	change	charge for
check	choose	complain
complete	confirm	consider
convince	count	decide
decrease	deliver	develop
dismiss	dispatch	distribute
divide	drop	employ
encourage	establish	estimate
exchange	extend	fall
fix	fund	vary
improve	increase	inform
install	invest	invoice
join	lend	lengthen
lower	maintain	manage
measure	mention	obtain
order	organise	owe
own	pack	participate
pay	plan	present
prevent	process	produce
promise	promote	provide
purchase	raise	reach
receive	recruit	reduce
refuse	reject	remind
remove	reply	resign
respond	return	rise
sell	send	separate
shorten	split	structure
succeed	suggest	write

100 essential business nouns
advantage	advertise	advice
agenda	apology	authorization
bill	brand	budget
change	commission	comparison
competition	competitor	confirmation
costs	creditor	customer
deadline	debt	debtor
decision	decrease	deficit
delivery	department	description
difference	disadvantage	distribution
employee	employer	enquiry
environment	equipment	estimate
experience	explanation	facilities
factory	fall	feedback
goal	goods	growth
guarantee	improvement	increase
industry	instructions	interest
inventory	invoice	knowledge
limit	loss	margin
market	message	mistake
objective	offer	opinion
option	order	output
payment	penalty	permission
possibility	preparation	price
product	production	profit
promotion	purchase	reduction
refund	reminder	repairs
report	responsibility	result
retailer	rise	risk
salary	sales	schedule
share	signature	stock
success	suggestion	supply
support	target	transport
turnover