Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear

Event Title and Summary: Houston Spring Classic; NCAA certified Not only playing to win but to bring awareness to a disease called Lupus.

Primary Objective:

· To allow basketball players to be able to showcase their basketball skills in front of college coaches for prospective college scholarship offers.

· To also raise money for the Lupus Foundation for the research of finding a cure.

Promotion = marketing/communication strategies

· What is the primary message or important information you want to share with the public regarding the event, sport, or organization?

· In what ways can you build interest in your event, sport, or organization prior to the event, during the event and after the event?

· How can this event be used to position your sport or organization within the community?

· What impact do you want this event to have on the community?

· We want to raise awareness to this quiet but deadly disease by using this tournament to raise money for the Lupus Foundation.

· We can build interest by first getting the word out through social media then local T.V. and Radio. To continue to bring even more interest we will pass out flyers and information in the community.

· Our organization will use this to also bring out fans in the community to continue to support the local athletes.

· The impact for this event is to have these athletes compete against other great players not only in the area but around the state. We also want this community to be more charitable but also be more knowledgeable of this disease called Lupus.

Audience = potential event participants and attendees

· Describe the target audience including those likely to participate in the event, purchase a ticket, or attend as observers.

· Who are other potential attendees and participants outside of the target market that can be targeted for involvement as a means of increasing awareness of the event, sport, or organization?

· In what ways can the event be used to entice new participants, fans, and attendees to become involved in the sport or organization simply through event attendance?

· The Target audience is 25 to 45 because that is the parents and the friends of the parents who will come see the athlete compete.

· Young athletes or potential athletes who want to one day play on this level from schools in the area.

· One of the ways to recruit future participants is show them the benefit of playing not only AAU basketball but for your organization. Through a great tournament presentation, you not only get the attention of the players but of the parents who invest in their child’s interest.

Partnerships = relationships/associations developed to enhance the event and/or provide event resources

· How can the event help your sport or organization develop, maintain, and strengthen relationships with stakeholders (participants, fans, community, sponsors, donors, etc.)?

· What type of experience do you want to give the stakeholders before the event, during the event and once the event is finished?

· It should bring more of those from the community to see not only the talent but also the great team work.

· Through a sponsorship, a company's brand will be in front of the youth sports market of parents, coaches, program organizers, players and fans.

· The Stakeholders or the those that have an invested interest in our organization and this tournament going well, will not only receive the benefit the brand of product being displayed but also the brand of this community being opened for displayed.

Environment = factors that affect the successful planning an execution of the event directly and indirectly

· Who are your competitors and how do you differentiate your event and organization from theirs in a positive way?

· What inconveniences might your stakeholders encounter by being involved with your event?

· What preconceived ideas about your event, sport, or organization need to be addressed to generate greater attendance and participation?

· Our competitors will be those other organization that host tournament,

· One inconvenience for the stakeholder is the investment of commitment to the event. Getting volunteers within the organization is hard enough but to look to the community to support a sporting event in their community is even harder.

· A preconceived idea about this even or sport organization is that we are just another sporting event. This event is to not only bring young athletes to play ball but to help them to learn how to compete and develop them push through adversity.  AAU basketball provides important life lessons such as; commitment and focus. This is for those athletes to continue to build their craft by playing against an opponent that has the same goal; to be the best by playing the best.

Revenue = positive results of the event (revenue, donations, awareness)

· What type of revenue do you intend to generate from the event?

· Where will you get the necessary resources to execute the event and achieve the objective?

· Is it necessary to generate revenue in excess of expenses?

· If there is excess revenue, how will that profit be used to help the event, sport, or organization grow in the future?

· How much money is available to invest in the event?

· Is the event associated with a charity or cause? If so, do they expect to receive some sort of revenue from the event?

· We use initial funds from fundraisers to help offset cost of the fees for the tournament. The type of revenue through the tickets sells, product sells, concessions and team tournament entry fees should bring in $2000 a day for a 3-day tournament.

· Most of the resources will come through our sponsor, like extra basketball, needles and Gatorade for the teams participating.

· It is important that have some revenue over expenses because that goes back into the organization to be able to be involved in other events and to help in the growth of this organization to continue to grow.

· We are looking to raise up to $1500 through donations and another $ 2000 through product sales during the event. These are over and beyond the main profits of tickets, team entry fee and concession sales.

· For this tournament, we are planning for every ticket sold at the door $2.00 will go towards the Lupus Foundation supporting the research in finding a cure. This is cause is close to me because my wife suffers from it. She is planning to be the voice and face for the cause at the tournament.