Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear
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interview_2017.docx
Event Coordinator Interview
The purpose of this assignment is for you to talk with the event coordinator to learn about the general nature of the sports related event you have selected. You will use the information gained from the interview to help you assume the role of event planner for the Event Planning Project and complete the related assignments.
The questions below can be used as a guide as you conduct your interview. Submit the interview questions and responses to your instructor using a Word document.
1. What is the name of the event? Spring Classic NCAA Certified
2. What are the main goals of the event? To allow basketball players to be able to showcase their basketball skills in front of college coaches for prospective college scholarship offers.
3. What is the history of the event (if any)? 10 years
4. How do you generate interest in your event and recruit participants and spectators? Emails are sent out to list of Club teams, Events posted on various tournament website, information sent via social media and via text messages
5. What role does social media/technology play in your event planning and execution? Social Media plays a big role these days, due to so many people are on social media, it’s a connection to the world.
6. How many participants do you expect for the event? Spectators? Any where from 300 to 400 spectators per day for a 3 day event
7. What kind/amount of revenue do you hope to generate from the event? $2000 per day minimum
8. What is the overall budget for your event? Overall budget $5000(gym rental, officials, score keepers, security)
9. What role do volunteers play in the event? Volunteers help with taking tickets at the door, concessions, and security,
10. How many volunteers do you expect to utilize during the planning and execution of the event? 10 to 20 volunteers
11. What methods have you used for recruiting volunteers? Use parent volunteers from your players, or solicit college players or high school players that need community service hours.
13. What strategies have you used to recruit partners/sponsors? If need sponsors, would solicit by way of letters to present opportunities to spot lite their organization, with levels of sponsorship what what each level would benefit the marketing for their business.
14. How did you select your event venue/location? Ease of use, central location, amount of courts available for use for the expected number of teams and needs. University Houston
15. What role does the local community play in your event and how do you make the event a positive experience for them? Community does not play a role in the event
16. What kinds of planning and communication tools do you use to ensure that your event runs smoothly? Communicate via email, tournament results posted thru a program that updates score and schedules.
17. What are some common ethical or legal issues you encounter and must be aware of as you plan and execute the event? Insurance coverage for the facility used, insurance coverage in case of injuries where your liability is covered. Security posted for safety, and vehicle theft.
18. What methods do you use to assess the success of your event? The amount of teams participating, and door and concession receipts. After expenses paid, the profit made.
19. How will you use this year’s event as a building block for executing the same event next year or to plan and execute subsequent events? Base success on timing of the event, ensure that it is not running concurrent with other events, limited competition with other events which would limit your participation.
20. What is your best event planning advice to those new to the field? Schedule your event in timely manner, get word out for your event early to allow Clubs to add your event to their calendars. Ensure that you have a facility centrally located(teams don’t like to travel to far locally for events, don’t want to spend hours getting from north side to south side), Get aquainted with other clubs so that they know who you are. Put on a quality event, it keeps them coming back. Offer tournament as oppose to a shootout, participants like to compete for trophys.
