case study2

CIS

312

Information Systems for Managers

Assignment:

Case Study

2

(75 points)

Read the case stu

dy “Does Big Data Bring Big Rewards

”

(this can be found as an attachment to the case study

in Week 2 with

in Moodle

)

.

·

The Case Study Review

should include

(2 to 3 pages)

o

This does not include title pages or reference pages

o

This

is at least 2.5

written pages

(page 3 must be at least ½ of a page)

·

Summary of the case

o

This should be thorough enough (but not plagiarized (meaning in your own words)) to give a

rea

der who has not r

ead the case a

ver

y good idea of what is going on

o

Somewhere in the summary should be an explanation

of what big data is

·

A

nswer to the questions at the end of the case which are based on the

case,

textbook readings or outside

sources (these are not your opini

on but you can include comments)

o

Big Data

which

is discussed in our text book on pages

12,

95,

110 and 211

o

Question 6

-

15 talks about business intelligence technologies described in this case:

§

I will give you a hint many of the companies

(Vesta

s, NYC and AutoZone)

are using data

warehouses and data marts (discussed on pages 219

-

220 of our text book), Google

is

using a

n

algorithm

and Sears used a Hadoop open source software.

·

Conclusion which is your thoughts on the case and its contents

·

In completing the case I want at least 3 in

-

text citations referencing the text book material or an

outside source backing up your

comments/answers

Present the paper in Microsoft Office Word docum

ent format. Name the file

LastName_Case_Study_

2

.doc and

submit it to the

Online Venue (Moodle)

by the beginning of

Friday

class

of

Week 5

.

·

All written assignments and responses should follow

either MLA/

AP

A rules

o

Title page

(in MLA the title is usually on the first page but, the instructor can request a title page

and this is what I am asking for so that there is at least 2.5 full pages of content)

o

No paragraph spacing

o

Double spaced

o

1” margins

(top, bottom, left and right)

o

12pt font size

o

Times New Roman

o

References and in

-

text citations follows either the APA or MLA rules

o

Can follow link for the Purdue O

wl site for information on MLA/APA:

https://owl.english.purdue.edu/owl/section/2/

Assignment

Grading Criteria

Maximum

Points

Case Description

10

All Discussion Questions answered

thoroughly

4

0

Conclusion

7.5

Used textbook and/or outside sources to substantiate discussion

10

Wrote in a clear, concise, and organized manner; demonstrated

ethical scholarship in accurate representation and attribution of

sources, displayed accurate spelling, grammar, and punctuation.

7.5

Total:

75

CIS312

Information Systems for Managers

Assignment: Case Study 2 (75 points)

Read the case study “Does Big Data Bring Big Rewards” (this can be found as an attachment to the case study

in Week 2 within Moodle).

 The Case Study Review should include (2 to 3 pages)

o This does not include title pages or reference pages

o This is at least 2.5 written pages (page 3 must be at least ½ of a page)

 Summary of the case

o This should be thorough enough (but not plagiarized (meaning in your own words)) to give a

reader who has not read the case a very good idea of what is going on

o Somewhere in the summary should be an explanation of what big data is

 Answer to the questions at the end of the case which are based on the case, textbook readings or outside

sources (these are not your opinion but you can include comments)

o Big Data which is discussed in our text book on pages 12, 95, 110 and 211

o Question 6-15 talks about business intelligence technologies described in this case:

 I will give you a hint many of the companies (Vestas, NYC and AutoZone) are using data

warehouses and data marts (discussed on pages 219-220 of our text book), Google is

using an algorithm and Sears used a Hadoop open source software.

 Conclusion which is your thoughts on the case and its contents

 In completing the case I want at least 3 in-text citations referencing the text book material or an

outside source backing up your comments/answers

Present the paper in Microsoft Office Word document format. Name the file LastName_Case_Study_2.doc and

submit it to the Online Venue (Moodle) by the beginning of Friday class of Week 5.

 All written assignments and responses should follow either MLA/APA rules

o Title page (in MLA the title is usually on the first page but, the instructor can request a title page

and this is what I am asking for so that there is at least 2.5 full pages of content)

o No paragraph spacing

o Double spaced

o 1” margins (top, bottom, left and right)

o 12pt font size

o Times New Roman

o References and in-text citations follows either the APA or MLA rules

o Can follow link for the Purdue Owl site for information on MLA/APA:

https://owl.english.purdue.edu/owl/section/2/

Assignment Grading Criteria

Maximum

Points

Case Description 10

All Discussion Questions answered thoroughly 40

Conclusion 7.5

Used textbook and/or outside sources to substantiate discussion 10

Wrote in a clear, concise, and organized manner; demonstrated

ethical scholarship in accurate representation and attribution of

sources, displayed accurate spelling, grammar, and punctuation.

7.5

Total: 75