REAL ESTATE QUESTION 4
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GUIDANCE FOR WEEK THREE
REAL ESTATE 431: COMMERCIAL REAL ESTATE INVESTMENT
INSTRUCTOR: TRACY GREEN, M.P.A., B.A.
Readings
1. Read Roos, Chapters 10 thru 12.
Additional Resources
AIR Commercial Real Estate Association http://www.airea.com/HOME/Home.aspx
CCIM Institute http://www.ccim.com/
National Association of Realtors http://www.realtor.org
California Association of Realtors http://www.car.org
The National Bureau of Economic Research http://www.nyber.org
Weekly Overview
During week 3 you are required to read Chapters 10 thru 12. These chapters will give
you an overview on finding, analyzing and negotiating real estate deals. Analyzing
commercial real estate deals includes site analysis and being knowledgeable about submarkets.
Site analysis involves the compilation of all economic, social, political, legal, and environmental
forces that influence the productivity of a given site, whether improved or not, and with
consideration to current and/or alternative uses. If this sounds a little like “highest and best use”
analysis to those of you familiar with appraisal terminology, it is similar, except that site analysis
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might be more focused. For example, site analysis might determine the appropriateness or
feasibility of a specific location for the intended use of a specific business. Site analysis might
involve a comparison of three or more sites for competitive advantages for a specific
development concept or use. Site analysis might involve an exploration of alternative uses for a
given site at the present time, or be based on likely trends in the future, that is “a site looking for
a use.”
A submarket is an arbitrary grouping of either the demand side of a market (buyers or
tenants) or the supply side of a market (the market within which the subject parcel or property
competes). While it is not necessary to define submarkets in purely geographical terms, and
certainly cyber-markets could be defined in submarket groupings without regard to location,
geography tends to be a primary determinant of submarket definitions for the real estate industry.
From the demand side, the submarket is the typical profile attributes of the potential users of
space for a specific property use. For example, the profile of potential users for an independent-
living, high-amenity, adult-only apartment complex could be defined by age, wealth, income
sources, and geographic location from which such a market of users could be drawn with some
degree of confidence. From the supply side, the submarket is the based upon the attributes of
those properties that may compete with the proposed or current use, including geography as one
of the important attributes. For example, a parcel with a proposed upscale housing development
may compete with properties of a similar price range, similar in size, similar in amenities, and
within a certain geographic area from which the dominant source of potential buyers come.
Some submarkets may involve a relevant geographic range of only a few miles in radius, such as
a convenience-oriented “strip” shopping center or single family housing, while others such as
industrial parts distribution warehouses might involve a submarket of 300 miles or more.
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In addition to demand and supply factors, as well as the legal constraints of
zoning or building codes, the suitability of a given site for the proposed use is important, which
is where physical analysis comes into play.
Site size, shape, topography, soil type, geology, vegetation, wildlife, surface and
subsurface water, utility access, access and traffic flows, noise, air pollution, and climate all must
be considered in a systematic site analysis.
One of the important tools for combining physical analyses with market analysis
is through the use of geographic information systems that integrate several layers of information.
REFERENCES
Larsen, J. E. (2007). Real Estate: Building Strong Foundations. New Jersey: Wiley.
Miller, N. G.. and Geltner, D. M. (2005). Real Estate Principles for the New Economy. Mason,
OH: Cengage.
Nemeth, C.P. (2011). Reality of Real Estate (3rd ed.). Boston: Pearson Prentice Hall.
De Ross, D. (2008). Commercial Real Estate Investing. New Jersey: Wiley.