Final Project Report

I like your overall ideas, but some big hits and misses by section; I'd like to see a lot more on-topic details, relying more on the Individual IMC Campaign guide in Doc Sharing for discerning more pertinent information to include for every section. You wrote a whole lot and gratuitously padded out length via a tsunami of sentence fragments with tremendous over-spacing (it was difficult to even coherently read), but many times go off-topic, not actually addressing what you need to provide for your plan sections; for example, as clearly noted, and with examples in the instructions and supplement so there'd be no confusion, you were to provide an Ad plan only, but then added in things totally off-topic such as social media and promotions.  Anyway, more specifically, despite the lengthy opening, there were no specific planned objectives/outcomes for your efforts; X% increase in sales, volume, etc... based on said new marketing efforts; it was in the right direct general, but with nothing specific nor tied to specific plans. Your message strategy and thoughts included a lot of off topic/tangent content with a  few simple thoughts from marketing, but completely ignored our array of concepts and terminology, including the array of potential topics explicitly presented in the supplement for you to use. A Media plan was not presented; it was more of a generic narrative, a few thoughts about a media, versus providing the basic where's, when's and why's, the appropriate/expected details for a media plan, as clearly requested in the detailed instructions, supplement, and previous week 3 work. There was a barrage of unspecific cost/sentence fragments,  pertaining to a wild off topic array of pretend costs for running a soccer event (totally off topic to the assignment/class), but little actual effort on a specific ad plan budget (the social plans were off topic), no coherently discussed budget, nor based on any specifically expressed media plans. Importantly, as required for each individual plan, stay focused on ONLY that marketing area, Advertising in this case; you instead vaguely brought up an array of media, such as Internet marketing (a specific campaign due this upcoming week).  The "artwork"/mock ad was excellent, the best part of the assignment, really liked it. Your assignment was graded as follows: Objective(s) (3/5), Budget (3/5), Message Strategy (3/5), Media Plan (2/5), Artwork + Report Presentation (5) for a total of 16 points. I tried to be as lenient in grading as possible given the omissions, but be sure to rely on both the Detailed Instructions and Individual Campaign supplement in Doc Sharing and in specifically addressing what's being requested/entailed for a given section. Viet, had you focused that array of efforts, but only focused on what we wanted to see, simply noting topics from the cheat sheet supplement, you'd have easily gotten an A.

Week 5

I got 37/50

you had some very good ideas for the internet plan. The bigger problem was that you didn't provide a specific Direct Marketing plan, more noting an infomercial as a simple advertisement, to generate awareness, versus evoking an immediate purchase via phone, nor presenting any sort of plans to account for generating sales via a direct sales model; you also brought up giveaways, which was off topic in discussion. In short the work did not address several tenets of a Direct Marketing campaign, and thus please note, I was extremely lenient in grading as you did try to follow through on other aspects. Your assignment was graded as follows: Objective(s) (6/10), Budget (7/10), Message Strategy (10), Media Plan (9/10), Artwork + Report Presentation (10) for a total of 42 points. Of out the gate, remember that you didn't quite cover DM which effects all rubric areas. The budget was overly simplistic with little discussion at all and not speaking to all potential costs, the message strategy was on track with great thoughts, and there was a limited media plan in that you didn't describe much details for the DM distribution route, but were awarded credit for at least giving somewhat of an ad based media plan; the online plan was good. The objectives were not tied to specific plans or outcomes for either plan.  Let's see what you can do next time, but we'll need to at least try to address each individual plan properly. You will need to make limited revisions for the web plan per this feedback and provide more of an actual Direct Marketing plan for the final report.

Week 6 feed back I got 40/50

You had some good general ideas, but were a little hit and miss on sections. Your assignment was graded as follows: Objective(s) (7/10), Budget (7/10), Message Strategy (8/10), Media Plan (10), Artwork + Report Presentation + Proper Quoting/Citing (10) for a total of 40 points. The objectives were ok at a general level but not tied to specifically planned outcomes for each area as required. The marketing budget,  while lengthy lists of numbers, were not/barely discussed, simply listing some unfounded numbers, as no reasoning was presented to defend most specific costs. While you discussed your ideas thereof, the work did not provide a message strategy reflecting many of our concepts (such as things noted in the cheat sheets/threads tips), they were more simple and repeated associations, and not presented in terms of why a promotion was designed the way that it was. The media plans were very were good, the best parts of each plan.  You will need to revise your plans per this feedback for next week's final report.