Marketing Principles
mr.t
week5_channel_decision_matrix_1.docxChannel Decisions Matrix
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Possible Channel Options |
Will the target customer buy here? |
Does this fit our product and brand? |
Does this channel fit our organization? Can we manage and afford it? |
If we use this channel can we make a profit? |
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Option 1
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Option 2
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Option 3
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Option 4
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Regis University – College of Business – MKT 325: Marketing Principles
