Marketing Principles

Product Elements Table

The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.

For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need. Go to the Course Resources folder and download this table. Fill it out, upload it and submit your paper to the relevant Dropbox folder as directed by your facilitator.

Need	Product Type	Features/ Designs	Brand or Name	Quality Level	Packaging
Travel over 1000 miles for weekend wedding in US that is economical and requires least time for transportation
Thirst-quenching beverage with no calories
A graduate degree in business for career advancement
A website that will help start and promote a new business
Wood material to create flooring planks for home installation

Be sure to incorporate accurate terms and information as noted in the text and the FTE material. Note that some of the product types are B-C and some are B-B.

Regis University – College of Business – MKT 325: Marketing Principles