Marketing Principles

The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.

For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need. Download the following table, fill it out, upload it and submit your paper to the relevant Dropbox folder as directed by your facilitator.

Product Element Table

Be sure to incorporate accurate terms and information as noted in the text and the FTE material. Note that some of the product types are B-C and some are B-B.