strategic management paper

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How to Do a Comprehensive Case Analysis

Appendix 1

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What Is a Case?

•  It’s simply a story about a company and the strategic issues facing it’s strategic decision makers.

•  Based on your analysis, you should idenFfy the major strategic issues and formulate the strategic alternaFves that would best address those issues

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What Should a Case Analysis Include?

•  External Analysis – A descripFon of the opportuniFes and threats found in the specific and general external environmental sectors.

•  Internal Analysis – A descripFon of the strengths and weaknesses found in the organizaFon’s internal funcFonal areas

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What Should a Case Analysis Include? cont’d

•  Strategic Issues –  IdenFfy the criFcal strategic issues. Typically these are criFcal weakness, opportuniFes, or possibly threats.

•  Strategic AlternaFves –  What is the strategic alternaFve being proposed? –  How will the alternaFve be done? –  Who will be responsible? –  When will the alternaFve need to be done? –  Where will the alternaFve need to be done?

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What Should a Case Analysis Include? cont’d

•  RecommendaFons – Which alternaFves are you choosing and why? – Which alternaFves are you rejecFng and why?

•  ImplementaFon – Provide a descripFon of what changes would have to take place if your chosen strategies were implemented.

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Finding InformaFon To Do a Case Analysis

•  Start with the case itself – Read through the case iniFally to familiarize yourself with the company and the situaFon.

– Go back and note certain statements and whether they describe internal or external factors.

•  If your professor allows – Look at sources like company Web pages, governmental Web sites, company and industry news and general business periodicals

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PresenFng Case Analysis InformaFon

•  WriXen Case Analysis – Cover the six parts of a case analysis in a bulleted item format or in a paragraph format as directed by your professor.

– Label your case secFons clearly and carefully check your spelling and grammar.

– Follow the follow the requirements outlined by your professor to the leXer!

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PresenFng Case Analysis InformaFon cont’d

•  Oral PresentaFon – Prepare your materials in accordance with those specific requirements outlined by your professor

– Exhibit 2 (page 234) offers some suggesFons for good oral presentaFons.