Presentation Recording
davd.c2
assignment_3.ppt
Importance Of Companies Embracing Social Media
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Professional Communications
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Introduction
- Social medial platforms have grown and developed in a very intense manner on the current era.
- The uses of social media are becoming diverse and the social media is being embraced form different arenas.
- The increased use of internet have led to increase use of social media platforms.
- There is a increase use of social media around the world. almost every person has an account with at least one social media account. This shows that social media is a world trend.
- There have been an increased use of the internet around the world. most people are therefore able to access the internet hence they can log in to their social media accounts easily.
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Cont.…
- Social media platforms which are almost used all over the world include twitter, Facebook, Instagram, LinkedIn and even Snapchat (Hajli, 2015).
- Most people use these platforms for fun and to interact with different people.
- There are various platforms which have taken and they are widely used. Most of these platforms have lots of subscribers and they are a better place for a company to start with it embracing social media. Some of these are Facebook, twitter, Instagram and LinkedIn.
- The young generation and also the older generation are using the social media for new interactions and also to build relationships. This is because technology have made the world a global village.
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Cont. ..
- There are various advantages which accrue to a company which embraces social media.
- However, there are also disadvantages related to the use of social media by corporations.
- The company can be able to control whether it will reap benefits from the social media or demerits. Effective control over social media is very critical.
- Embracing social media as a company, there are many advantages which the company can achieve. However, there are also disadvantages of using social media depending on how it is used.
- The company should be able to tale control of their social media. This is because if the social media is unmonitored and uncontrolled, it can destroy the sales, image and development of the company.
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Benefits of companies using social media
- As it has been seen, there are many benefits which will accrue to a company which embraces social media.
- These benefits will be accrued to the company since social media have many uses.
- One of the benefits which a company is access to a wide range of customers.
- The products and services which are offered by a company will determine how the organization wants to utilize the chance of social media platforms.
- One of the benefits is that social media provides a customer with access of a wide range of potential customers. The social media is global hence a company is able to reach to its global consumers and its able to communicate with them and also pass information.
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Cont.….
- A company will also be able to shape the image of the company to the customers.
- Social media is also important for a company since the social media provides the company with trends and analysis which are useful for the development of the corporation.
- Social media also provides the company with a chance of shaping its public image. The reputation of a company is very essential for the growth and the acceptance of the products and services of a company. The social media provides a chance for the company t shape its image with offering information to the public.
- The company is also able to know the trends in the market. this helps the company to know what the consumers want and hence the company is able to produce prodcyts which are consumer based hence the success of the products.
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Cont. ..
- Social media also ensures that the employees of a company have been able to build effective relationships among each other. This encourages team building (Jue, Marr, Kassotakis, 2010).
- Social media also helps the company to engage with their employees more effectively. This is because employees are given a chance to comment on social platforms.
- Employees of the company will have a place where they can be able to engage with one another. This will helping team building and the employees will be able to work as a team which will increase their productivity.
- The social media also ensures that the employees and the employer are able to have a platform where they can share ideas. This creates an environment where employer-employee relationship is build.
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Benefits of social media for a company
- Another merit is that a company can be able to recruit through social media. This is because the social media is global and is a platform for many people and its easy to notice fresh talent (Ayanso, Lertwachara, 2014).
- The social media is also used for advertising and marketing of the products and services of the company.
- As identified earlier, social media is full of people of different characters, as a result, the company can be able to notice fresh talents and skilled people through the social media, this will mea that the company will be able to employ the right people.
- The company can also use the social media to promote their products and services. the social media is a platform where ads can be placed and they will reach a wide range of people.
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Cont. ..
- The company will also be able to get customer insight and also know what the customers feel about products and services of the company (Flynn, 2012).
- Social media can also be said to be very cost effective.
- The social media use also helps a company to get feedback from the customers. the customers are given a chance to express their satisfaction or dissatisfaction and how the company can improve its products and services.
- Social media is also very cost effective since the costs of internet is not high. This helps the company to cut down on costs hence the profits are high.
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Cont. ..
- The social media platforms also help companies to remain relevant.
- Social media is also used as a selling platform. Most companies are selling their products through social media.
- The use of social media also ensures that the company is able to keep in touch with the public. this means that the company is able to remain relevant all along and ensure that customers don’t forget the company. relevance is very essential and helps the company to remain competitive.
- People are also buying products online. the company can therefore use social media to display their products and they can deliver their products to the online buyers. This increases the sales of the company.
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Conclusion
- Social media is therefore very critical for a company.
- The social media is very easy to use and it also easy for the company to control its social media platforms.
- Effective utilization of social media will therefore lead to growth and development of a company.
- It is therefore important for companies to embrace social media.
- The use of social media for any organization cannot therefore be underestimated. It is not hard to use social media hence the companies should find it easy to use social media.
- The effective use of social media will make a company grow faster and achieve its goals and objectives faster. It is therefore critical fro a company to embrace the use of social media.
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References
- Ayanso, A. & Lertwachara, K. (2014). Harnessing the power of social media and web analytics. Hershey, PA: Information Science Reference.
- Flynn, N. (2012). The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential. Hoboken: John Wiley & Sons.
- Hajli, N. (2015). Handbook of research on integrating social media into strategic marketing. Hershey, PA: Business Science Reference, An imprint of IGI Global.
- Jue, A., Marr, J. & Kassotakis, M. (2010). Social media at work : how networking tools propel organizational performance. San Francisco, CA: Jossey-Bass.
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