Entertainment business paper

I. Company Description

A. Description

· Want to introduce new/different ideas into videogame industry

· Trying to satisfy/target gamers who want something new/different in the industry

· We will meet this by applying new ideas/thoughts to video games we create

B. Competitive Advantages

· Huge work ethic

· Lots of connections

· No need to buy an office

· Access to high-tech equipment

· Up to date technology/tools

II. Market Analysis

B. Information About Your Target Market

· Gamers who want new ideas and stories in games

C. Distinguishing Characteristics

· Want new and different additions to game

· Will be provided by our video game company

D. Size of the Primary Target Market

· Generated $14.5B in 2014

E. How Much Market Share Can You Gain?

· .0011 = $500,00

· Expected to grow rather quickly over time

F. Pricing and Gross Margin Targets

· Games will be sold at average price of $59.99

· Downloadable Content Prices will vary based on content inside the download

· “Season Passes” will vary based on content that will be given with

· Long time customers/fans will get discounts

G. Competitive Analysis

· Market Share: Hard to get big amount due to size

· Strengths and Weaknesses

· Starting company barriers

· Large Window of Opportunity

· Low number of competitors

· Market Barriers: Starting business barriers

H. Regulatory Restrictions

· Game Company regulations

· Copyright issues for content

III. Organization & Management

A. Organizational Structure

· Company Hierarchy

· Roles within each section

B. Ownership Information

· Owners and information

· Percentage of ownership

· Skills

· Involvement

· Complementary Groups

C. Board of Directors’ Qualifications

· Members

· Positions

· Backgrounds

· Contributions to company

IV. Service or Product Line

A. A Description of Your Product/Service

· Video Games

· Production/Development

· Publishing

B. Details About Your Product’s Life Cycle

· Production

· Development

· Publishing

C. Intellectual Property

· Copyrighted sounds, characters, game names, merch, and video game engines

D. Research and Development (R&D) Activities

· Engine development

· Game Development

V. Marketing & Sales

A. Overall Marketing Strategy

· Advanced strategy for advertisement

· Distribution chains/channels

· Communication between company and fans/customers

B. Overall Sales Strategy

· Representatives

· Advanced advertisement strategies

VI. Funding Request

· 5 years of funding requirement

· Money for equipment

· Money for engine development

· Money for advertisement

· Use of extra funds

VII. Financial Projections

A. Prospective Financial Data

· Five year estimate

· Information

· Graphs