Design Homework

DSN 2700 Introduction to Design Processes and Practices Department of Design Mary Anne Beecher, Ph.D. Michael Kellner, Ph. D. Spring Semester, 2017 ASSIGNMENT 02: You Ate What? Due: February 24, 2017 Objectives

1. Articulate the relationship between cultural context and design innovation and expression;

2. Research designers from historic periods and familiarize yourself with their signature works;

3. Use the structure of comparison to highlight the similarities and differences between two different types of designed products (buildings, products, graphics and services and systems);

4. Articulate the relationship between cultural context and design innovation and expression;

5. Practice your editing! Convey details in a concise and well-structured story.

Assignment: Understanding more about the people who have contributed to the establishment of the design disciplines is an important step toward being knowledgeable about design processes and practices. And as design practices have become more actively entwined with people in general, using well-told stories to communicate messages has become a critical design skill. Use this opportunity to learn about two designers by comparing one to another and demonstrate your awareness of how some particular aspect of their design process or a well- known design project for which they have been credited can be explained through an imaginative story you create. In this spirit, imagine that you take two of the designers you have investigated to lunch. Describe where the lunch occurs…what would make sense, given the personalities involved? What would they eat? Include an image of a significant design associated with each of the designers in your essay and use references to it to inform your creative decisions about the plot. In your story, one of the designers should engage the other by one of the following three ways:

1. Telling him/her about how his/her work has been a positive influence on the younger designer (and why);

2. Making the point that times have changed, and that new times require exciting new approaches to design (and why);

3. Making the point that what is new can never live up to the quality of what was done in the past (and why).

Context for your story should be the most critical cultural factors such as wars or other types of life- altering political events, advancements in science, engineering or manufacturing, and/or key evolutions in cultural expression (art, music, literature, etc.). Be sure to provide a reference

list for any sources you use to support the information your story provides, including sources for the images. Choose your two designers from the list below. Because this story is a work of fiction, the two designers do not have to have lived in the same place or at the same time. Anything is possible! Due A 1500 word essay that expresses, in your own words, a story about two designers who meet and converse about their work in a brief but entertaining conversation. Your story should be presented as a double-spaced pdf, deposited in Carmen prior to the start of class on 2/24/17. No hard copy of this assignment is required. Evaluation Criteria Comparison of designers’ works is articulate and imaginative 10 points Background information contextualizes key points 4 points Ability of image to illustrate critical comparative point 3 points Format and citations are correct and complete 3 points

DESIGNERS Spatial Design/Architecture Antoni Gaudi (1852- 1926) Spain Le Corbusier (1887- 1965) Switzerland Frank Lloyd Wright (1867- 1959) USA Walter Adolph Gropius (1883-1969) Germany Charles Rennie Mackintosh (1868-1928) UK Ludwig Mies Van der Rohe (1883-1969) Germany Buckminster Fuller (1895-1983) USA Eileen Gray (1878-1976) Ireland Lucien Kroll (1927-) Belgium Charles Correa (1930-) India Arata Isozaki (1931-) Japan Peter Eisenman (1932-) USA Norman Foster (1935-) UK Renzo Piano (1937-) Italian Charles Jenks (1939-) USA Tadao Ando (1941-) Japan Frank Gehry (1941-) Canada Samuel Mockbee (1944- 2001) USA Jean Nouvel (1945-) France Peter Zumthor (1946-) Switzerland Daniel Libeskind (1946-) Poland Li Xiaodong (1955- ) China Zaha Hadid (1950-2016) Iraq Cameron Sinclair (1973-) UK Visual Communication Design Alexey Brodovitch (1898-1971) Russia

Herbert Bayer (1900- 1985) Austria/USA Paul Rand (1914-1996) USA Herb Lubalin (1918- 1981) USA Lou Dorsfman (1918- 2008) USA Armin Hoffman (1920-) Switzerland Saul Bass (1920-1996) USA Milton Glaser (1929-) USA John Massey (1931-) USA Massimo Vignelli (1931-2014) Italy Ivan Chermayeff (1932- ) UK Steff Geisbuhler (1942-) Switzerland Wolfgang Weingart (1941-) Germany Wim Crouwel (1947-) Dutch Paula Scher (1948-) USA William Drentell (1953 -) USA David Carson (1954 -) USA Tim Brown (1958- ) UK Kenya Hara (1958- ) Japan Irma Boom (1960-) Netherlands Stefan Sagmeister (1962- ) Austria Ellen Lupton (1963-) USA Neville Brody (1967-) UK Fanette Mallier (1977-) France Industrial Design Ferdinand Porsche (1875-1951) Germany Walter Dorwin Teague (1883-1960) USA Norman Bel Geddes (1893-1958) Raymond Loewy (1893-1986) USA Donald Deskey (1893-1989) USA Arne Jacobsen ( 1902-1971) Denmark Henry Dreyfuss (1904-1972) USA Viktor Schreckengost (1906-2008) Charles Eames (1907-1978) + Ray Eames (1912-1988) USA George Nelson (1908-1986) USA Hans Jørgensen Wegner (1914-2007) Denmark Florence Knoll (1917-) USA Verner Panton (1926-1998) Denmark Sergio Pininfarina (1926-2012) Italy Niels Diffrient (1928-2013) USA Dieter Rams (1932-) Germany Syd Mead (1933-) USA Luigi Colani (1928-) Germany Michael Graves (1934-2015) USA Mario Bellini (1935-) Italy James Dyson (1947-) UK Philippe Starck (1949 France David Kelley (1951-) USA Ross Lovegrove (1958-) UK

Ken Okuyama (1959-) Japan Karim Rashid (1960-) Egypt Jonathan Ive (1967-) USA Yves Behar (1967-) Switzerland