DQ 021417

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· Based on your readings and lectures this week describe one way how the industry you wrote about could generate growth.

Readings

· Rothaermel, Chapter 8: Corporate Strategy: Vertical Integration and Diversification

· Favaro, Meer, & Sharma, " Creating an Organic Growth Machine "

Optional Reading

· Jose, " 10 Best Practices in Customer Behavior Segmentation "

Industry used prior

See attached file

Empowerment

Change initiatives must empower employees. This requires removing structural barriers, providing training, aligning systems, and removing “troublesome” supervisors.

· For your chosen change initiative, describe how you plan to empower employees given the four requirements.

Readings

· Kotter, Chapter 7: Empowering Employees for Broad-Band Action

· Schaffer & Thomson, “Successful Change Programs Begin With Results"