Given that this is course is taught exclusively on line, you need to read and understand material that is presented. Please read Chapters 9 & 10 as indicated on the syllabus and then submit the five most important items found in each chapter. Large essa
Researching Your Speech
What Is Research?
Libraries and Librarians are Our Friends
- Librarians have many tricks and shortcuts up their sleeves to make hunting for information easier and faster.
- Interacting with librarians and using libraries effectively is the first step to good research.
17 Strategies to Work
With Librarians
- A research librarian is extremely knowledgeable about information sources.
- You can learn from a librarian and increase your own research skills.
- When on reference desk duty, the librarian is available to help; present yourself in person.
- A librarian can teach you, but can’t make excuses for late work.
- If a librarian is already helping someone else, wait your turn.
Strategies cont.
- When a librarian helps you find sources, have the courtesy to look at them.
- Research is a process, not an event; allow sufficient time.
- The librarian can’t do the work you’re supposed to be doing toward your own grade.
- Reference librarians are professional, highly educated information specialists; ask your “stupid” question.
- Good research takes time, and interacting with the librarian takes time.
Strategies cont.
- Students should expect reasonable questions from the librarian, such as:
- “Where have you looked so far?”
- “Have you been to a library workshop before?”
- Students should approach a librarian sooner rather than later.
- If you don’t have a well-defined topic to research, bring a copy of the assignment to show the librarian.
Strategies cont.
- Most academic librarians will give in-depth consultations to students by appointment.
- Students should be as specific as possible in what they ask for.
- Many research questions do not have ready-made or one-stop answers.
- Information comes in varying formats.
Research is Fun and Useful
- You get to ask questions and actually find answers.
- Research can open a world you never knew existed.
- Research can lead you to new ideas and activities.
- A scholarly investigation into a topic in order to discover, revise, and/or report facts, theories, and applications.
Three Functions of Research
- Discovering occurs when people conduct some kind of study and find something completely new.
- Revision occurs when people revise existing facts, theories, and applications.
- Reporting happens after you accumulate information about a topic and report it to others.
Three End Results of Research
- A fact is a truth that is arrived at through the scientific process.
- A theory is a proposed explanation for a phenomenon.
- Researchers often look for new applications for something that already exists.
Primary Research
- Research that is carried out to discover or revise facts, theories and applications, and is reported by the person conducting the research; it is active and creates new knowledge.
Types of Primary Research
Surveys or Questionnaires
- Surveys or questionnaires you conduct are a type of primary research in which you collect facts, figures, or opinions.
- For a survey, you should ask four questions:
- Do you know what you want to ask?
- Do you really need to collect data yourself?
- Do your participants know the information you want to find out, and will they tell you?
- Is your goal generalizable?
Generalizability
- When we attempt to survey a small number of people in the hopes of representing a much larger group of people.
Interviews
- Interviews you conduct are another type of primary research.
- An interview is a conversation in which the interviewer asks a series of questions aimed at learning facts, figures, or opinions from one or more respondents.
- An interview differs from a survey because an interviewer can ask follow-up questions to gain greater understanding.
Secondary Research
- Research that is carried out to discover or revise facts, theories, and applications, but it is reported by someone not involved in conducting the original research.
- You often report the results of someone else’s primary research; it is second-hand information.
Citing Sources Correctly
- If, for instance, you refer to a study cited in a book by Mark Weiner, you must cite both Weiner and the study he cited.
- A citation shortcut would be unethical.
- Omitting Mark Weiner, who did the primary research, cheats him and misrepresents the source you’re using.
- When you steal one of his sources, it is as though you’re stealing part of his work.
- If you haven’t read the original study cited by Weiner, you shouldn’t give your audience the impression that you have.
- It is crucial to use great care in citing sources.
Developing a Research Strategy
Research Strategies
- You can think of your research strategy as a map that has your speech as the final destination and the various steps you need to take along the way.
- In your public speaking class, the time you have is fairly concrete; the moment your instructor gives you the assigned speech, the proverbial clock is ticking.
Research Time Will be Significant
- As you develop your speech, you may realize you want to address an issue that didn’t occur to you earlier.
- Perhaps you find you’re missing a key piece of information you need.
- You might need to meet once or more with a research librarian.
- A good rule is to devote one third of your preparation time to research.
- You still have other steps to pursue once your research is done.
Speech Preparation Time
- Speech preparation time is the time you devote to sitting down to develop the speech and visual aids.
- A common rule of thumb is to do one day of speech preparation per one minute of actual speaking time.
- Sometimes things can go wrong both in speaking and in the development of the speech.
Practice Time
- “Practice” means actual out-loud rehearsals.
- Reading over your speech, or going over it in your mind does not produce the best result.
- You will do best when you become comfortable, not only with the text of your speech, but with the actual presentation.
Researching Your Speech
Ensure that You have a Narrowed Speech Topic
- Once you have a general idea of your needs, ask yourself a series of questions:
- What do I, personally, know about my topic?
- Do I have any clear gaps in my knowledge of my topic?
- Do I need to conduct primary research for my speech?
- What type of secondary research do I need?
- Do I need research related to facts?
- Do I need research related to theories?
- Do I need research related to applications?
Types of Resources Available
Nonacademic/
Popular Press
- Many are written at a sixth- to eighth-grade reading level.
- Although the actual information in them tends to be limited, they appeal to a general audience.
- These texts are often highly opinion oriented and not based on sound academic research.
Common Nonacademic Sources
Nonacademic Books
- Many books are now available in electronic form and can be read on electronic readers that are highly portable.
- In today’s world, there are three basic types of libraries:
- The physical library is available only if you go into the library and find a book using the U.S. Congress catalog system.
- Some libraries have both physical and electronic components, much like most college and university libraries, which pay for subscriptions to digital resources that students can then access.
- Online libraries contain free, full-text documents.
Periodicals
- General interest periodicals include The New Yorker, People, and Reader’s Digest.
- Special interest periodicals are magazines and newsletters published for a narrow audience, such as Business Week, Popular Science, and Sports Illustrated.
- Newspapers and blogs are nonacademic sources.
- Most college and university libraries subscribe to several newspapers either in print or electronic form.
- Many blogs are reputable, but most are not.
Encyclopedias
- Online encyclopedias such as Wikipedia are useful in finding general information, but might not provide the depth you will need.
- Furthermore, it can be edited by anyone, and therefore can contain errors and biased information.
Websites
- Websites contain a great deal of information, but often not the information you’re looking for.
- You should select an appropriate search engine to find appropriate information.
Academic Sources
- Academic information sources have the best probability of providing accurate information that has been reviewed by experts.
Types of Academic Sources
Scholarly Books
- Textbooks are written about specific areas of content within fields of academic study.
- They tend to be very specifically focused.
- They are written at a relatively easy reading level.
- Academic books are primarily written for other academics to use in their own research.
- They are sometimes called scholarly books.
- There are hundreds of thousands of academic books.
Scholarly Articles
- Scholarly articles are much shorter than books and are a source of the best and most recent research.
- They are written for a scholarly audience and take time to read.
- Many contain statistics, which require special training for you to understand them.
Computerized Databases
- Databases often follow specific themes, such as business, engineering, and medicine.
- You can narrow your research and avoid wading through hundreds of research papers that don’t address your needs.
Websites
- While there is a wealth of scholarly information on the web, one must pick and choose the best information.
- Anyone can post something on the web.
- Fortunately, some websites attempt to sort out the irrelevant sources.
- http://scholar.google.com is one of those sites
Six Strategies for Conducting Research
We recommend Mary George’s book The Elements of Library Research: What Every Student Needs to Know.
Create a Research Log
- A step-by-step account of the process of identifying, obtaining, and evaluating sources for your project.
- It helps you keep track of what you’ve read so far.
- It can help you from needlessly re-reading things you’ve already read.
Start With Background Information
- Start with background information written for the general public, which can help you learn the basic vocabulary of the subject area.
- Then you can move to more specific technical or academic information.
Search Your Library’s Computers
- Many have online tutorials to help you get started.
- Research librarians can direct you to tutorials.
- Try to search many different databases.
- Try using synonyms for topics; for instance, one synonym for ecology might be biosystem.
Learn to Skim
- Start by reading the introductory paragraphs to get an idea what is in the reading.
- Look for highlighted, italicized, or bulleted information.
- Look for tables, charts, graphs, and figures to see if the content is relevant to your project.
- Look at headings and subheadings.
- Take good notes while skimming to help you sort out the information.
Read Bibliographies and Reference Pages
- Sometimes these pages can lead to even better sources of information.
- Backtracking: The process where a research uses a printed bibliography or reference page to find other useful research materials, and then finds those cited materials and reads them for herself or himself.
Ask for Help
- Again, librarians are our friends, so let’s use them.
- Just remember to be prepared and follow the strategies discussed earlier when working with librarians.
Evaluating Sources
Date of Publication
- It can help you locate the most recent information.
- It can help you identify historical perspectives, if that’s what you need.
Author’s Name & Credentials
- You can learn whether the author is a scholar, or just an opinionated person.
- You can figure out who might have a commercial, political, religious, or other bias.
Publisher
- You can investigate whether it is an academic press, a mainstream press, or a fringe publisher trying to sound authoritative.
- Many websites have an “about” or “FAQ” section that will explain who the publisher is.
- This is one of the ways you can guard against using sources that have a hidden agenda, or are not authoritative.
Academic vs.
Nonacademic Source
- Academic sources undergo scholarly scrutiny.
- You can generally rely on academic sources.
- However, some sources are nonacademic even when the author has received a PhD at a university.
- One example is “Men are From Mars, Women are From Venus.”
- Much of what the author says is at odds with the findings of academic research.
Quality of Bibliography or Reference Page
- Are other scholars citing the work you’re reading?
- The source you’re reading is considered credible and useful, so the source has some level of perceived credibility by others.
- If, in your research, you keep running into mentions of particular studies again and again, perhaps they are studies you should look at yourself.
Citing Sources
Style
- Refers to those components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed.
- APA style is the reference style of the American Psychological Association.
- MLA style is the reference style of the Modern Language Association.
- The book goes into more detail on using APA and MLA style.
Citing Sources in a Speech
Types of Speech Citations
- Paraphrases: Taking the main ideas from a source and summarizing them using the speaker’s own words and phrasing.
- Direct Quotations: Citing the actual words from a source with no changes.
How to Cite Sources
- Set up your audience to receive the citation.
- Make a general statement that will cause the audience to expect more specific information.
- One example is: “Workplace bullying is becoming an increasing problem for U.S. organizations.”
- Deliver the source of the information, whether you’ve quoted it directly or you’ve paraphrased it.
- Begin with citing the author(s): this is either the individual or the group that did the research in your source.
- Next, provide the title of the study, scholarly paper, podcast, or documentary source.
- Explain what is being cited; make sure the audience understands what you are supporting by citing the source.
Five Ethical Issues Related to Using Sources
Tips to Avoid Plagiarism
- Listing your source on your “Works Cited” page is not enough.
- You must clearly tell your audience where you got each piece of your information.
- Do your own work, and use your own words.
- Allow yourself enough time to research the assignment; no matter how busy you are, not having adequate time to prepare is no excuse for plagiarism.
- Keep careful track of your sources; when you’ve read similar information in several places, you might believe the information is “common knowledge,” so use your research strategy and notes to be able to cite your sources.
- Take careful notes; be systematic and complete so you won’t plagiarize.
Tips to Avoid Plagiarism cont.
- If you use an idea, a quotation, paraphrase, or summary, then credit the source.
- Learn how to cite sources correctly both in the body of your paper and in your Works Cited; cite your sources within the speech because otherwise, your audience won’t know whether you did actual research or not.
- Quote accurately and sparingly, and be mindful that your speech shouldn’t just be a string of quotations.
- Paraphrase carefully; make sure you accurately convey the meanings of the original researcher. As Howard and Taggart explained in Research Matters, “paraphrasing force[s] you to understand your sources and to capture their meaning accurately in original words and sentences.”
Tips to Avoid Plagiarism cont.
- Do not patchwrite [patchspeak]. Avoid mixing several references together and arranging paraphrases and quotations to constitute much of the paper.
- Summarize, don’t auto-summarize. Electronically reusing the original author’s words without a citation is not an ethical form of paraphrasing.
- Do not rework another student’s paper [speech] or buy paper-mill speeches. To do so is to engage in plagiarism.
Academic Fraud
- Academic fraud occurs when you try to pass off someone else’s work as your own.
Don’t Mislead your Audience
- If you know your source is biased, and you use it anyway without spelling this out for your audience, you are misleading or manipulating your audience.
Give Author Credentials
- In a world where anyone can publish online or in print, we must both know the author’s qualifications and pass them along to the audience.
Use Primary Research Ethically
- If you tell your survey participants that the results will be anonymous or confidential, make sure you keep that promise.
- We must respect the privacy of those who contribute to our research.