Given that this is course is taught exclusively on line, you need to read and understand material that is presented. Please read Chapters 9 & 10 as indicated on the syllabus and then submit the five most important items found in each chapter. Large essa

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chapter_10_-_research.ppt

Researching Your Speech


What Is Research?

Libraries and Librarians are Our Friends

  • Librarians have many tricks and shortcuts up their sleeves to make hunting for information easier and faster.
  • Interacting with librarians and using libraries effectively is the first step to good research.

17 Strategies to Work
With Librarians

  • A research librarian is extremely knowledgeable about information sources.
  • You can learn from a librarian and increase your own research skills.
  • When on reference desk duty, the librarian is available to help; present yourself in person.
  • A librarian can teach you, but can’t make excuses for late work.
  • If a librarian is already helping someone else, wait your turn.

Strategies cont.

  • When a librarian helps you find sources, have the courtesy to look at them.
  • Research is a process, not an event; allow sufficient time.
  • The librarian can’t do the work you’re supposed to be doing toward your own grade.
  • Reference librarians are professional, highly educated information specialists; ask your “stupid” question.
  • Good research takes time, and interacting with the librarian takes time.

Strategies cont.

  • Students should expect reasonable questions from the librarian, such as:
  • “Where have you looked so far?”
  • “Have you been to a library workshop before?”
  • Students should approach a librarian sooner rather than later.
  • If you don’t have a well-defined topic to research, bring a copy of the assignment to show the librarian.

Strategies cont.

  • Most academic librarians will give in-depth consultations to students by appointment.
  • Students should be as specific as possible in what they ask for.
  • Many research questions do not have ready-made or one-stop answers.
  • Information comes in varying formats.

Research is Fun and Useful

  • You get to ask questions and actually find answers.
  • Research can open a world you never knew existed.
  • Research can lead you to new ideas and activities.
  • A scholarly investigation into a topic in order to discover, revise, and/or report facts, theories, and applications.

Three Functions of Research

  • Discovering occurs when people conduct some kind of study and find something completely new.
  • Revision occurs when people revise existing facts, theories, and applications.
  • Reporting happens after you accumulate information about a topic and report it to others.

Three End Results of Research

  • A fact is a truth that is arrived at through the scientific process.
  • A theory is a proposed explanation for a phenomenon.
  • Researchers often look for new applications for something that already exists.

Primary Research

  • Research that is carried out to discover or revise facts, theories and applications, and is reported by the person conducting the research; it is active and creates new knowledge.

Types of Primary Research

Surveys or Questionnaires

  • Surveys or questionnaires you conduct are a type of primary research in which you collect facts, figures, or opinions.
  • For a survey, you should ask four questions:
  • Do you know what you want to ask?
  • Do you really need to collect data yourself?
  • Do your participants know the information you want to find out, and will they tell you?
  • Is your goal generalizable?

Generalizability

  • When we attempt to survey a small number of people in the hopes of representing a much larger group of people.

Interviews

  • Interviews you conduct are another type of primary research.
  • An interview is a conversation in which the interviewer asks a series of questions aimed at learning facts, figures, or opinions from one or more respondents.
  • An interview differs from a survey because an interviewer can ask follow-up questions to gain greater understanding.

Secondary Research

  • Research that is carried out to discover or revise facts, theories, and applications, but it is reported by someone not involved in conducting the original research.
  • You often report the results of someone else’s primary research; it is second-hand information.

Citing Sources Correctly

  • If, for instance, you refer to a study cited in a book by Mark Weiner, you must cite both Weiner and the study he cited.
  • A citation shortcut would be unethical.
  • Omitting Mark Weiner, who did the primary research, cheats him and misrepresents the source you’re using.
  • When you steal one of his sources, it is as though you’re stealing part of his work.
  • If you haven’t read the original study cited by Weiner, you shouldn’t give your audience the impression that you have.
  • It is crucial to use great care in citing sources.


Developing a Research Strategy

Research Strategies

  • You can think of your research strategy as a map that has your speech as the final destination and the various steps you need to take along the way.
  • In your public speaking class, the time you have is fairly concrete; the moment your instructor gives you the assigned speech, the proverbial clock is ticking.

Research Time Will be Significant

  • As you develop your speech, you may realize you want to address an issue that didn’t occur to you earlier.
  • Perhaps you find you’re missing a key piece of information you need.
  • You might need to meet once or more with a research librarian.
  • A good rule is to devote one third of your preparation time to research.
  • You still have other steps to pursue once your research is done.

Speech Preparation Time

  • Speech preparation time is the time you devote to sitting down to develop the speech and visual aids.
  • A common rule of thumb is to do one day of speech preparation per one minute of actual speaking time.
  • Sometimes things can go wrong both in speaking and in the development of the speech.

Practice Time

  • “Practice” means actual out-loud rehearsals.
  • Reading over your speech, or going over it in your mind does not produce the best result.
  • You will do best when you become comfortable, not only with the text of your speech, but with the actual presentation.

Researching Your Speech

Ensure that You have a Narrowed Speech Topic

  • Once you have a general idea of your needs, ask yourself a series of questions:
  • What do I, personally, know about my topic?
  • Do I have any clear gaps in my knowledge of my topic?
  • Do I need to conduct primary research for my speech?
  • What type of secondary research do I need?
  • Do I need research related to facts?
  • Do I need research related to theories?
  • Do I need research related to applications?

Types of Resources Available

Nonacademic/
Popular Press

  • Many are written at a sixth- to eighth-grade reading level.
  • Although the actual information in them tends to be limited, they appeal to a general audience.
  • These texts are often highly opinion oriented and not based on sound academic research.

Common Nonacademic Sources

Nonacademic Books

  • Many books are now available in electronic form and can be read on electronic readers that are highly portable.
  • In today’s world, there are three basic types of libraries:
  • The physical library is available only if you go into the library and find a book using the U.S. Congress catalog system.
  • Some libraries have both physical and electronic components, much like most college and university libraries, which pay for subscriptions to digital resources that students can then access.
  • Online libraries contain free, full-text documents.

Periodicals

  • General interest periodicals include The New Yorker, People, and Reader’s Digest.
  • Special interest periodicals are magazines and newsletters published for a narrow audience, such as Business Week, Popular Science, and Sports Illustrated.
  • Newspapers and blogs are nonacademic sources.
  • Most college and university libraries subscribe to several newspapers either in print or electronic form.
  • Many blogs are reputable, but most are not.

Encyclopedias

  • Online encyclopedias such as Wikipedia are useful in finding general information, but might not provide the depth you will need.
  • Furthermore, it can be edited by anyone, and therefore can contain errors and biased information.

Websites

  • Websites contain a great deal of information, but often not the information you’re looking for.
  • You should select an appropriate search engine to find appropriate information.

Academic Sources

  • Academic information sources have the best probability of providing accurate information that has been reviewed by experts.

Types of Academic Sources

Scholarly Books

  • Textbooks are written about specific areas of content within fields of academic study.
  • They tend to be very specifically focused.
  • They are written at a relatively easy reading level.
  • Academic books are primarily written for other academics to use in their own research.
  • They are sometimes called scholarly books.
  • There are hundreds of thousands of academic books.

Scholarly Articles

  • Scholarly articles are much shorter than books and are a source of the best and most recent research.
  • They are written for a scholarly audience and take time to read.
  • Many contain statistics, which require special training for you to understand them.

Computerized Databases

  • Databases often follow specific themes, such as business, engineering, and medicine.
  • You can narrow your research and avoid wading through hundreds of research papers that don’t address your needs.

Websites

  • While there is a wealth of scholarly information on the web, one must pick and choose the best information.
  • Anyone can post something on the web.
  • Fortunately, some websites attempt to sort out the irrelevant sources.
  • http://scholar.google.com is one of those sites

Six Strategies for Conducting Research

We recommend Mary George’s book The Elements of Library Research: What Every Student Needs to Know.

Create a Research Log

  • A step-by-step account of the process of identifying, obtaining, and evaluating sources for your project.
  • It helps you keep track of what you’ve read so far.
  • It can help you from needlessly re-reading things you’ve already read.

Start With Background Information

  • Start with background information written for the general public, which can help you learn the basic vocabulary of the subject area.
  • Then you can move to more specific technical or academic information.

Search Your Library’s Computers

  • Many have online tutorials to help you get started.
  • Research librarians can direct you to tutorials.
  • Try to search many different databases.
  • Try using synonyms for topics; for instance, one synonym for ecology might be biosystem.

Learn to Skim

  • Start by reading the introductory paragraphs to get an idea what is in the reading.
  • Look for highlighted, italicized, or bulleted information.
  • Look for tables, charts, graphs, and figures to see if the content is relevant to your project.
  • Look at headings and subheadings.
  • Take good notes while skimming to help you sort out the information.

Read Bibliographies and Reference Pages

  • Sometimes these pages can lead to even better sources of information.
  • Backtracking: The process where a research uses a printed bibliography or reference page to find other useful research materials, and then finds those cited materials and reads them for herself or himself.

Ask for Help

  • Again, librarians are our friends, so let’s use them.
  • Just remember to be prepared and follow the strategies discussed earlier when working with librarians.

Evaluating Sources

Date of Publication

  • It can help you locate the most recent information.
  • It can help you identify historical perspectives, if that’s what you need.

Author’s Name & Credentials

  • You can learn whether the author is a scholar, or just an opinionated person.
  • You can figure out who might have a commercial, political, religious, or other bias.

Publisher

  • You can investigate whether it is an academic press, a mainstream press, or a fringe publisher trying to sound authoritative.
  • Many websites have an “about” or “FAQ” section that will explain who the publisher is.
  • This is one of the ways you can guard against using sources that have a hidden agenda, or are not authoritative.

Academic vs.
Nonacademic Source

  • Academic sources undergo scholarly scrutiny.
  • You can generally rely on academic sources.
  • However, some sources are nonacademic even when the author has received a PhD at a university.
  • One example is “Men are From Mars, Women are From Venus.”
  • Much of what the author says is at odds with the findings of academic research.

Quality of Bibliography or Reference Page

  • Are other scholars citing the work you’re reading?
  • The source you’re reading is considered credible and useful, so the source has some level of perceived credibility by others.
  • If, in your research, you keep running into mentions of particular studies again and again, perhaps they are studies you should look at yourself.

Citing Sources

Style

  • Refers to those components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed.
  • APA style is the reference style of the American Psychological Association.
  • MLA style is the reference style of the Modern Language Association.
  • The book goes into more detail on using APA and MLA style.

Citing Sources in a Speech

Types of Speech Citations

  • Paraphrases: Taking the main ideas from a source and summarizing them using the speaker’s own words and phrasing.
  • Direct Quotations: Citing the actual words from a source with no changes.

How to Cite Sources

  • Set up your audience to receive the citation.
  • Make a general statement that will cause the audience to expect more specific information.
  • One example is: “Workplace bullying is becoming an increasing problem for U.S. organizations.”
  • Deliver the source of the information, whether you’ve quoted it directly or you’ve paraphrased it.
  • Begin with citing the author(s): this is either the individual or the group that did the research in your source.
  • Next, provide the title of the study, scholarly paper, podcast, or documentary source.
  • Explain what is being cited; make sure the audience understands what you are supporting by citing the source.

Five Ethical Issues Related to Using Sources

Tips to Avoid Plagiarism

  • Listing your source on your “Works Cited” page is not enough.
  • You must clearly tell your audience where you got each piece of your information.
  • Do your own work, and use your own words.
  • Allow yourself enough time to research the assignment; no matter how busy you are, not having adequate time to prepare is no excuse for plagiarism.
  • Keep careful track of your sources; when you’ve read similar information in several places, you might believe the information is “common knowledge,” so use your research strategy and notes to be able to cite your sources.
  • Take careful notes; be systematic and complete so you won’t plagiarize.

Tips to Avoid Plagiarism cont.

  • If you use an idea, a quotation, paraphrase, or summary, then credit the source.
  • Learn how to cite sources correctly both in the body of your paper and in your Works Cited; cite your sources within the speech because otherwise, your audience won’t know whether you did actual research or not.
  • Quote accurately and sparingly, and be mindful that your speech shouldn’t just be a string of quotations.
  • Paraphrase carefully; make sure you accurately convey the meanings of the original researcher. As Howard and Taggart explained in Research Matters, “paraphrasing force[s] you to understand your sources and to capture their meaning accurately in original words and sentences.”

Tips to Avoid Plagiarism cont.

  • Do not patchwrite [patchspeak]. Avoid mixing several references together and arranging paraphrases and quotations to constitute much of the paper.
  • Summarize, don’t auto-summarize. Electronically reusing the original author’s words without a citation is not an ethical form of paraphrasing.
  • Do not rework another student’s paper [speech] or buy paper-mill speeches. To do so is to engage in plagiarism.

Academic Fraud

  • Academic fraud occurs when you try to pass off someone else’s work as your own.

Don’t Mislead your Audience

  • If you know your source is biased, and you use it anyway without spelling this out for your audience, you are misleading or manipulating your audience.

Give Author Credentials

  • In a world where anyone can publish online or in print, we must both know the author’s qualifications and pass them along to the audience.

Use Primary Research Ethically

  • If you tell your survey participants that the results will be anonymous or confidential, make sure you keep that promise.
  • We must respect the privacy of those who contribute to our research.