Outline
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katoya_powerpoint.pptxSocial Media In The Workplace
KaToya Jones
Dr. Géza A. G. Reilly
Strayer University
February 12, 2017
Introduction
Use of social media in the workplace is growing at a high rate
It’s use may be through internet tools such as smart phones, laptops and personal computers.
Social media enhance communication and interaction
According to Couldry (2012), usage of social media in the workplace is increasing at a high rate. Companies use social media via different channels where it serves as a purpose to enhance interactions and communication between employees and their customers.
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Importance of Social Media at the Workplace
Many reasons explain why companies should embrace social media.
They include:
Sharing of information
Promoting Awareness
Increasing Customer Loyalty
According to Evans (2010), social media enables companies to share information with their employees and customers as well as other stakeholders much faster than other forms of communication. It improves interactions with customers as a company can customize its messages to different target groups. This helps create more awareness and develop loyalty as each group feels that the company has its best interests at heart. Regular communication with customers including swift response to their queries via social media helps win their loyalty.
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Importance of Social Media at the Workplace Cont’d
Other benefits of social media include;
Improves Response
Creates a Competitive Advantage
Enhances sharing of information at the workplace
Social media plays a crucial role in the daily operations of companies. It was previously seen as a time wastage tool but after success stories by companies, it is widely used in the companies in various ways. Since many workers have social media accounts, the management can share important message via the social media allowing employees to see it and take appropriate action. In terms of improved response, company employees are able to give their views in a timely manner by using the social media. The top management can also use the social media to apologize for wrong acts involving the company.
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An Example of Response Post
The above post is an example of an apology made by the US Airways. The company is apologizing for an inappropriate image that was recently shared on the social media. In my opinion, this is a good move because it helps to show the company’s commitment in addressing issues or occurrences that upset social media users in one way or another.
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How Social Media Enhances a Company’s Competitive Advantage
With social media, the activities or progress of potential competitors is known
it is easy to come up with new performance strategies based on feedback obtained from social media
As mentioned by Evans (2010), companies can easily enhance their overall level of competitiveness if they evaluate and analysis the strategies utilized by other competing firms. It is important if they come up with more reliable performance techniques that do not only raise the overall demand, but also reduce the overall operation costs.
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How Social Media Allows Companies To Create New Business Strategies
Through social media, companies get an opportunity to understand the specific customer needs and requirements
This includes product design and price
When all important details regarding a given product are known, it would be easier for a company to carry out appropriate adjustments such that the final products suits consumer requirements. In other words, a company can create a new business strategy in which the views and concerns of potential consumers are known. This will definitely raise the overall product demands leading to more profits.
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Affordability of Social Media
Companies should consider utilizing social media because it is much cheaper when compared with other advertising platforms.
Due to reduced advertising costs, a company can continue advertising its products and services frequently.
As mentioned by Treem (2013), social media has turned out to be one of the cheaper ways of advertising products and services to potential customers. Considering the high number of people who use social media, it means that many of them will learn about company products and may decide to buy them or seek the services offered at certain point in time.
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Social Media as a Marketing Strategy
Social media attracts a high number of people who can eventually be transformed into customers
To benefits fully from social media, companies should place good advertisements that are capable of attracting the attention of the users.
Although social media is an appropriate marketing strategy, it is important for companies to carry out a comprehensive research to determine the actual consumer needs. One way to do this is by evaluating customer feedback and making appropriate adjustments.
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An Example of Social Media Advert
From the above example, The Honest Company is advertising some of its products where one will only pay $15.95 for seven products. With a low shipping price, it means that customers located far away from the company can still get an opportunity to buy and use the products offered by The Honest Company
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Conclusion
It is apparent that social media serves as an important platform that companies can use as they seek to advertise their products and services to potential customers. Since many company employees already use social media, it implies that the top management can use it to make important communications that are aimed at improving the overall company performance. Product adverts can also be placed on the social media with the hope of reaching potential customers.
References
Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Polity.
Evans, D. (2010). Social media marketing: the next generation of business engagement. John Wiley & Sons.
Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Annals of the International Communication Association, 36(1), 143-189.
